Using Twitter to Advance Your Career

Twitter wasn’t always my favorite social media platform. In fact, if you ask my former colleagues that remain with Conference USA, they may remember how hesitant I was to sign up for the platform and begin to leverage it with the league. I’ll remind you that this was around 2008-09 when people were sending just under 300,000 tweets per day. It was mostly a conversation platform and because I wasn’t familiar with the interface, I didn’t “get it.” However, it didn’t take long for me to come around on its usefulness. I soon saw its business value and I’ve been fairly addicted to Twitter ever since.

As most people know, worldwide Twitter usage spikes during prominent events, specifically sporting events, with the World Cup and Super Bowl setting usage records each time an event is held. It can be a communal platform that offers near real-time conversations. Despite these items, Twitter still isn’t as popular universally as some would think, especially among 18-29 year olds. This demographic makes up about 36% of all Twitter users. Compare that to Instagram, where 32% of all internet users are using the platform and a whopping 59% of Instagram users are between the ages of 18-29.

During my time as an Auburn University adjunct instructor this past fall, students expressed an interest in learning more about Twitter. In the class of 20 public relations students, many felt they weren’t fully aware of how they could leverage the platform as they prepared to enter the “real world.” Most admitted they could see the value, but weren’t sure how to devote the proper time to it.

Most people use social media tools in many ways for many reasons and thus there is no “secret sauce” for how to get the most out of Twitter. However during my active usage, I have found many ways to take advantage of the platform during my career. Below is a modified version of my presentation to the class at Auburn. I hope you can take away the following key points and make the most of all Twitter has to offer in order to advance your career.

Growing Your Network
It may seem cliché, but in order to further your career you must network, network, NETWORK. Twitter is such a natural way to connect with people because over time you learn more about people’s personal and professional interests. To take that further, you can choose when you want to engage in a conversation and even jump into interesting conversations between other people without it being awkward or inappropriate.

There are many great people in my network who I’ve met via Twitter and still mainly interact with them on the platform. I’d argue that these relationships are as “real” as some I’ve had with people I interact with interpersonally each day. Many of the people I spent time interacting with during my recent job search were Twitter connections. Some offered advice while others offered people to contact and organizations to consider in my job search.

Keeping Tabs on Things That Interest You
The students really liked hearing that they could make Twitter whatever they wanted it to be. By that I meant you can follow those people, brands or whoever it may be that interests you. It can then serve as a de-facto news aggregate or personal RSS feed. For me personally, I follow many national sports writers, beat writers covering my favorite sports teams, #smsports professionals, marketing professionals, thought leaders, entrepreneurs and more.

Whatever field of work you’re in, I’m willing to bet that there is an awesome community of like-minded individuals from it on Twitter. Whether you want to connect with young professionals or journalists and PR professionals, Twitter is the perfect tool for keeping your pulse on what’s going on.

Twitter Chats
My final item is more of a mini listicle. Another great way to expand your network on Twitter and use it to advance your career is to follow Twitter chats. While chats typically take place once a week or month, by participating you are able to find individuals to follow and engage with over time. Here are a few chats to get you started:

  • #U30Pro: Focuses on issues and trends surrounding young professionals. Hosted by @u30pro. (Thursdays at 8pm ET)
  • #Jobhuntchat: Focuses on advice, issues and items for those looking for jobs. Hosted by HR professionals with @JobHuntChat. (Mondays at 9pm ET)
  • #ypsportschat: Focuses on current events impacting young athletics PR professionals. Host by @ypsportschat. (Tuesdays at 9pm ET)
  • #internpro: Focuses on young professionals and connects them to mentors and offers career advice. Hosted by @youtern. (Mondays at 8pm ET)
  • #raganchat: Focuses on issue and trends for PR professionals. Hosted by @ragancomms. (Tuesdays at 3pm ET)
  • #simplychat: Focuses on social media trends to help you connect, create and convert. Hosted by @simplymeasured. (Thursdays at 2pm ET)
  • #hootchat: Focuses on social media trending topics for social media and marketing professionals. Hosted by @hootsuite. (Thursdays at 3pm ET)
  • #omcchat: Focuses on advice, issues and items for those looking for jobs. Hosted by HR professionals with @OmChat. (Fridays 12pm ET)
  • #journchat: Conversation between journalists, bloggers and public relations folks. (Mondays at 8pm EST)
  • #sproutchat: Focuses on digital marketing trends to help you grow your business. Hosted by @sproutsocial. (Wednesdays 3pm ET)

Twitter can be many things for many people. If you consider the above tips, is can be a social media platform that helps you advance your career. Always remember, you are the brand on Twitter. Therefore, the way you package yourself and interact can determine how it helps you in your career. You’ve got to portray and package yourself as someone that knows your values and what you want to achieve.

If you stick to your core objectives and branding, Twitter can be a valuable resource to help you advance your career. In the end, it’s up to you to decide whether you want to just have fun on social media or use its full potential to help you advance your career in ways you never thought possible.

Advertisements

8 Lessons I’ve Learned (So Far) As A College Professor

Just call me Tod. I’m serious. I’m a public relations and marketing professional, I’m not a professor. So, I’m not Professor Tod or Professor Meisner. I don’t have or want my doctorate, so I’m not Dr. Meisner. I’m also not Mr. Meisner. That’s reserved for my father, a high school teacher and coach for 35-plus years in Raymond, IL. I can’t live up to that name and won’t try. So yes, please just call me Tod. It’s perfectly OK and I’ve answered to it my whole life.

Now that I have that details of the way, I’d like to share some of the biggest lessons I’ve learned (so far) as a college professor. To rewind, last summer I was approached about teaching a section of “Style and Design in Public Relations Messages” at Auburn University. I had known Terri Knight, Lecturer and Interim Associate Director of Public Relations for Auburn’s School of Communication & Journalism, for a few years and she knew I was interested in being an adjunct if the timing was right.

The timing was right at the end of the spring semester last year when she knew she would need a third section for Style and Design in the fall. She pegged me as the perfect practitioner to fill this opening and we set up lunch appointment to make sure we were on the same page.

I knew it would be a lot of work and a big time commitment. But, something in me knew I had to commit to this. Both of my parents were educators and I think deep down I realize that I may have missed my calling to be a teacher. This was my time to see if I was right and also step out of my comfort zone a little bit.

The most rewarding part for me personally from my time at Verge Pipe Media in Auburn was working with our young interns. I still felt young enough (or young enough at heart) that I was relatable, but could still impart on them the things I had learned in my professional career to date. I wanted to be able to do this with more students, and I wanted to have some control over the curriculum I would be teaching. Luckily, Terri had the same ideas in mind as I did and we agreed I would teach the section for the fall semester.

As the 2017 fall semester winds down and I approach the end of my first stint as a teacher, I wanted to share some of my thoughts and experiences. It doesn’t matter if you’re a teacher, coach, or the CMO of your company. These are leadership lessons that can help you be the best version of yourself. Without further delay, here are the lessons I’ve learned (so far) as a college professor.

I Can Do This
Without a doubt, I know that I can teach at the college level now. Whatever self-doubt I may have had before is gone. While I won’t go so far as to say I nailed every lecture along the way, or had all the answers, I know now I can teach at the highest level. If I’m teaching on a topic that I’m both knowledgeable about and have a passion for, I can excel. Plus, I will only get better! I feel like I learned just as much as the students and that’s a good thing.

Teach As You’d Want To Be Taught
This nugget was told to me early and often as I sought out advice from many people on how to succeed. I had to think back about teachers and leaders that I liked (and disliked) and make a list of “do’s and don’ts.” As I’m learning in Kevin DeShazo’s CORE Leadership classes, you must know yourself to lead yourself. Or in this case, know your team to lead your team. I tried to take that approach each class and present the material and use my knowledge in a way that I’d want it presented to me. Along the way, as I learned about the students, I was able to adjust my approach and present to them how they responded the best.

Higher Ed PR Curriculum Needs Updating
From recent interactions in the classroom and during my work for a higher education focused marketing agency, it has become clear there is a massive shortage in Inbound trained job candidates, especially those entering the workforce directly from college. This means we need to change the approach on how to teach marketing and PR in the classroom. I’m not calling for the end of the traditional college experience, but I am calling for the inclusion of at least one Inbound Marketing class for all marketing and PR majors. We should be training our next wave of practitioners how to grow responsible website traffic, write buyer personas, create remarkable content and offers, etc. Even for PR majors! Times are changing and it will serve PR majors well to learn these skills while in college to add to their skillset.

Problem Solving Skills
This is something that took me by surprise as I neared the end of the semester. I sensed a change in students’ moods as they were juggling multiple deadlines and class projects. So I was glad that I had built in some work days for them to concentrate on their website project for the class. I then began to learn that their problem solving skills seemed to be missing on these days. I kid, I kid. I know they possess these skills. But when given the chance to work in class and ask me extra questions, it was apparent they wanted me to “tell them how to do it.” I had a lot of “this used to look like this and now it doesn’t” or “I’m trying to fix this and then I messed up this.” It was a lesson for me in showing them how to work through difficulties. How to write things down as they do them, so when they need repeated, you have a process handy. It was frustrating that their default was to take the easy way out and say “you do it,” but it was a teaching opportunity for me to help reinforce problem solving skills for them.

The Obvious May Not Be Obvious
At times, I found myself getting frustrated when students weren’t performing as I’d anticipated. Then I realized I probably hadn’t communicated the class expectations clearly. I’ve learned I need to spell things out pretty clearly and leave out any ambiguity. In a class where you create a lot of content, I wanted to give the students some creative freedom. But, that’s a double-edged sword because too much freedom for the students sent them into a paralysis where they wanted more direction from me. Lesson learned: Students are bright and capable but require clear expectations.

Set Accountability
Students sometimes claim they are overworked (although the problem is often poor time management on their part). When class is cancelled, they rejoice. In that spirit, students may also look for places to exploit loopholes — like inconsistencies in a syllabus that could allow them to miss class or turn in a paper late without penalty. Those situations are tricky to handle. Two things helped me: setting a firm deadline for everything and outlining the consequences for missing it. Without such specificity, students may decide there are no penalties.

Ask Your Students
When in doubt, just ask your students. About halfway through the semester I decided to take a temperature check and see what they liked and what else they’d like to learn. To my delight, they offered up great lecture topics and also made other excellent suggestions. What a revelation! Why hadn’t I thought of this before? Why not harness their collective brainpower? Naturally, not every last detail of a course can be driven by students. But there are multiple areas in which students can become equal partners in the educational process

Showing Up Is Half The Battle
I’ve written about this one in long form. But, I must reiterate it again. Showing up is half the battle. In life, for work and in higher education. I placed hard and firm deadlines on the students and told them that a lot would be expected of them. They would have to produce a lot and showing up would help. Sound familiar? Probably kind of like every job you’ve ever had. For college professors reading this, if you are able, structure your class as close to a real job as possible. Impart they must show up, get their shit done, get it done well and soon they’ll be rewarded in time.

As I wrap this up, I’d be remiss if I didn’t thank those who helped me during this opening semester. If it wasn’t for Karen Freberg, Chris Yandle, Derrick Docket, my sisters Kelly Klopp and Kristin Seed, the aforementioned DeShazo and Knight and my amazing wife Megan, I’m not sure I could have survived. With their help and encouragement, I was able navigate the semester and bring a fresh perspective to the class that the students seemed to enjoy.

I hope to be asked to contribute to a section of this class again and apply the lessons I’ve learned (so far) as a college professor. I’m a firm believer that one must continue to learn throughout one’s life and career. I say that because life never stops teaching, so you must always keep up. I look forward to teaching the next group of students and the opportunity to learn just as much from them as they do from me.

Be Present: Showing Up Is Half The Battle

This article was originally published by Front Office Sports.

Succeeding in your career is sometimes as easy as being present.


If there is one thing that was reinforced during my time as an adjunct professor this fall for Auburn University, it’s that being present and showing up is half the battle.

I told my students on day one that attendance would not be taken. There would be penalties for missing a certain number of classes, but I wouldn’t call roll every class.
I wanted to expose my students as close to real life as possible. Be present, show up, do your work, do it well and go home.

As I near the end of the semester, it is becoming apparent to those that may have rolled their eyes when I initially told them “showing up is half the battle,” that I was serious. A select few have inched way too close to getting penalized and are finding out that they’re behind on their final projects.

What exactly do I mean when I say “show up and be present?” I’ll paraphrase from the awesome book 5 Gears.

All too often people go through life without truly connecting. This leads to missing out on experiences and relationships that have the power to bring them great joy. By understanding how to be fully present when needed, you can improve your ability to connect with the world around you.

As we approach the end of 2017, students and professionals alike are setting goals for personal and professional success in 2018. I have placed an emphasis on showing up this semester in class. In order to succeed, personally or professionally, showing up and being present must be part of your action plan.

BE PRESENT
As someone who sets high expectations for success, I let the students know from day one that the course would consist primarily of content production. Students would gain knowledge from lectures and from the content they produced. Ultimately, they would be creating many assignments outside of class.

Assignments ranged from obtaining a variety of inbound and content marketing certificates, to blog writing, to simple graphic design projects. The final project was a WordPress responsive website featuring the content and certifications they produced.

Many of the more dense lectures were covered early in the semester. The Canvas portal was filled with resources to help answer questions outside of class. Students could begin on the website early in the semester and were encouraged not to wait until the last minute.

I say all this to emphasize the importance of being present for classes and taking advantage of the materials provided. This should be enough to pass the class. Be present, show up, listen, ask the right questions, meet the deadlines and you will receive the majority of the points for the class.

IMG_0545

THE REWARD
I lectured on “real life” instances to help the students understand how what I was saying would be applicable. I tried to lead them the way I wanted to be led when I was their age. I said many times that once they get hired in the “real world” they will be expected to show up and to provide value.

Their chances of succeeding in the ROI-driven world of marketing and public relations today will depend on whether they can bring in money/results for their company and also provide value. I asked questions like:

  • Will you be a return on investment for the company?
  • Are you bringing in numbers?
  • Does your work help attract the right personas?
  • Are you generating leads or sales?
  • Are you generating the right coverage?

It no longer matters if they’re the first one in the office as long as the work is completed on time, the numbers are sufficient and the quality of work is phenomenal. Most jobs in the industry today offer work from home or telecommuting options which allow for greater flexibility.

Be present, show up (whether in the office or not), get your work done, do it well and you’ll be rewarded in time. If you’re doing what you love and are confident in your work, it shouldn’t feel like a battle anyhow.

6F9AFBDB-BFA5-48A3-BDCB-F43997676515

ALWAYS SHOW UP
Young professionals, if you don’t believe me yet, I’ll leave you with this. One of the blogs my students are required to write is a letter to their freshman or younger self. Since my class is full of seniors, my hope was to offer a chance for them to reflect on how they’ve grown in four years.

A popular letter to a younger self floating out there on the interwebs and I’ll use it to drive this home. Here’s an excerpt from 10-time NBA All-Star and 2-time NBA Champion Ray Allen’s recent letter to his 13-yer-old self. Let me know if you notice anything.

Sometimes you’ll be afraid. Sometimes you’ll think you’re out of your league. But you’ll keep showing up every day, putting in the work. You’ll put up more than 26,000 shots in your career. Almost six out of 10 won’t even go in. I told you this game was a sonofabitch. Don’t worry, though. A successful man is built of 1,000 failures. Or in your case, 14,000 misses. You’ll win a championship in Boston.”

Being present and showing up is half the battle. So be present. Keep showing up. Good things will happen. I promise.

5 Reasons To Start Blogging Today

You have all these great ideas floating around in your head don’t you? Oftentimes so many of those ideas wake you up during the night, so you jot them down in your phone or on a notepad. Raise your hand if this has happened to you.

How many of you spend your time commenting on stories or having discussions on Twitter? But don’t you wish you had a more long-form outlet to formulate your thoughts?

Well, start a blog! “What a great idea,” you say, right? Followed by “how the heck do I get started?” Or you may say, “nobody will read what I have to say.”

There’s so much information out there on the web and so many opinions being posted each day. How will I stand out? Who will listen to me? How do I even get started? I don’t really even have the time to blog. Blah, blah, blah.

Don’t let all these questions or doubts hold hold you back. I have a good friend who is battling this right now (you know who I’m talking about Brett!) In trying to figure out a way to kick his ass in gear, I decided to write this blog in the hopes it spurs him into action. If along the way I turn on the green light for someone else, well that will be a bonus.

I’ve been blogging for slightly over two years and I didn’t know much about doing it when I began. But I needed an outlet, so I simply set up a WordPress site and off I went. I promise that blogging can be simple and relatively easy. It can also be very rewarding. Below are my five reasons to start blogging today.

IMG_0542

Setup is Easy

Choosing where you want to build a blog is the first step you have to take and shouldn’t be a deterrent. I’m going to go out on a limb and assume you’ve heard of WordPress. This is where I host my blog and I suggest that you do as well.

WordPress is one of the biggest platforms in the world with more than 82 million active users. The platform is simple to use with countless plug-ins and add-ons. It offers tons of themes and layouts, plus there’s a massive support forum if you ever get stuck. Your blog will look sleek and functional, it will allow people to interact with you easily and your content can be shared, commented on, and so on.

Medium is also a very popular content platform, as you should know by now if you follow Front Office Sports. Medium allows anyone to publish pretty much anything and it works hard to guarantee that visitors only see good stuff. Medium is built to reward content for its quality and even if you decide to build a blog on WordPress, it’s worth also posting your blogs on Medium to help with exposure.

Connections/Networking

If you’ve been reading my recent posts, you should by now know the importance of networking. Working to connect with people and learning from their experiences and friendships is vital to your career development. It also is an important factor when blogging.

Blogging about your thoughts and ideas allows you to share these thoughts with others in your network. It helps to strengthen existing bonds and expose you to new opportunities. You should always look to nurture and expand your network and there’s no better way than to do it through blog writing.

As you begin to blog more often and have more discussions with your network, you won’t ever have to worry about running out of topics. There should always be topics and ideas percolating in your head that make for perfect blog content.

IMG_0543

Research/Learning

Another positive aspect of blogging is very often you need to do extra research on a topic or topics before you begin to write about them. I’ve stressed this before, but continuing to learn throughout your life is a must. You can never let yourself feel like you know it all. Trust me, you don’t.

Reading, researching and learning should be constants as you get older. Exposing yourself to new ideas, stats and ways of thinking will only make you smarter. It can also help you meet new people and expand your network.

Consider joining a book club or exchange. This kills two birds with one stone and allows you to read and meet new people. It will most likely expose you to new ways of thinking and options which at first may be different from yours currently, but will change your perspective and open your eyes to new idea. Then you can apply what you’ve learning into a new series of blog topics.

Share Your Expertise

Blogging is an excellent outlet for sharing your expertise on various topics and getting those swirling thoughts out of your head. Do you often feel like you want to contribute to a topic but don’t have the platform? Do you feel like your comments are getting swallowed up on other platforms?

Starting a blog gives you that place to tell your story and give your side. Don’t worry about if anyone will read it, or if you show up in search or even if someone else has written about the topic 100 times. If it is an outlet for you to write and write about things you feel passionate about, do it. You won’t regret sharing your expertise through your blog.

IMG_0541

Writing Is Good

Writing reduces stress. Getting those thoughts out of your head is a good thing. Writing these things down helps to shrink them to a point where they are life-sized and manageable. Writing also is empowering in that way. When we can manage our thoughts, ideas and other items into well-written blog, it can make navigating life much easier.

There is research out there that believes blogging might trigger the release of dopamine in the brain, similar to stimulants generated by activities like running, listening to music or playing video games. Having a platform to express yourself, as well as the ability to connect with other individuals experiencing similar circumstances, is not only therapeutic but allows for an added sense of community and empathy.

Whether it is reducing stress, changing your state of happiness or making you more self-aware, writing ultimately changes your mind. Which in turn can change your life! If nothing else, writing a blog will remind you that no one else is the author of your story. So get off your ass and set up that blog today. Tell the story you were born to tell.

Four Ways Social Media Professionals Can be More Effective

IMG_0250

This article was originally published by Front Office Sports.

Social media marketing strategy and planning have come a long way since the “Wild West” days of the early 2000s. Gone are the days of doing social media just to do social media. You can’t say you have a Facebook page, or Instagram and Twitter account and not build a strategy around them.

You may be surprised to find that PR and #smsports pros still struggle with certain aspects of social media. Whether it is trouble showing ROI, lack of support or resources, or frustrations with the ever-changing platforms that exist.

All of these factors play in to a team, company or brand having to constantly re-evaluate their social media strategies and goals.

In a recent dialogue with #smports and #highered pro Chris Yandle, he brought up some great points about some of the hardest elements that PR pros struggle with when it comes to social media.

His quote was perfect . . . “Too many PR people treat social media like a megaphone rather then a conversation.” That is so spot on. Many brands and companies still treat social like a one way conversation. Using the old “spray and pray” method, they just shout their messaging and don’t try to make their content “social” at all.

So, when trying to make sense of how PR pros can get better, Chris listed four elements they need to concentrate on more to be effective. Allow me to elaborate on Yandle’s thoughts and present the four ways social media pros can be more effective on social media.

IMG_0264

Strategy

I’ll say it again, you can’t just do social media to do social media. It’s not a place to just dump press releases and news stories. It’s not a place where you consistently cross link to content from other platforms and not make it unique. Social media has to tie in to your overall goals. It has to help answer the “why” or the “what” behind your goals.

It has to help serve a purpose. What are you trying to accomplish? What are your growth goals? What are your revenue goals? Do you want more fan engagement? What content are fans telling you they want? You have to build a strategy to help achieve these goals with social media. I know for a fact that companies and athletic departments are filled with many talented leaders and thinkers. Get them together and build a comprehensive strategy that ties social media to your business goals.

Planning

Once you have a sound social strategy that aligns with your goals, you must develop a plan to execute said strategy. Too many people fall into the trap of figuring out the “why” and “what” behind their social efforts, but then fail to plan accordingly and fall into the same pattern of content. Planning also means you need to consistently evaluate your reporting data and analytics.

You know what they say . . . “The best-laid plans of mice and men often go awry.” You must be diligent in your reporting and evaluate the success of your plans with data. Don’t be afraid to test and learn, but always evaluate what is working with data-based decisions.

IMG_0266

Content Curation

I’m sure you’ve heard this term thrown about plenty, but how many PR and #smsports pros actually know what it is or how it is beneficial? Content curation is the process of gathering information relevant to a particular topic or area of interest.

A good PR strategy must include organizing and sharing the best and most relevant content on a specific issue. This is content curation. What are your fans saying about your team or brand? Can it be leveraged to help tell your story? What are the popular subjects being discussed in your subject matter area? How can you position yourself in that space? A good content curation process will definitely help set your social media apart from your competitors.

Being Social

You would think being social on social media is a given. You’d be wrong. I can’t echo Yandle’s thoughts enough, that “too many people treat social media like a megaphone and not a conference call.” There are so many opportunities on social media to interact and delight your fans or targeted personas by listening and responding to them. Be authentic. Tell stories. Ask questions. Listen and respond.

Be sure to track the conversation around specific phrases or words that are important to your company. Then leverage them to discover opportunities on how to better serve your targets and create better content for them. You’ll be impressed at how your platforms will grow in both audience size and engagement when you are truly social and conversational with your content.

We all should have a goal of getting better everyday. Try to something new. Inch closer to those campaign goals. Evaluate your data and see what’s working. Network and meet someone new. Constantly strive for improvement.

All of these things should be considered when you’re working through your social media strategy. By thinking strategically about social, you’ll be able to impress your bosses who may still not “get it.” You will not only be able to show them the plans in place to succeed, but the results they want to see that affect their bottom line. You can’t ask for much more than that can you?

Meisner Musings Book Club 2017

If you’re like me, you are consistently adding to your reading list. In my opinion, you should always have a running list of books that you want to read, or that have been recommended to you for one reason or another.

Towards the end of each professional development Q&A session that I recently published, there was a question asking what was the last book you read or are reading. I wanted to aggregate the list below in hopes that you will get some inspiration for your own reading.

IMG_0254

Chris YandleDo Over by Jon Acuff

Karen FrebergKnown by Mark Schaefer

Kevin AdemaThe Shift by Scott M. Davis

Kristin SeedFour Hour Work Week by Tim Ferriss

Troy JohnsonEdelman and the Rise of Public Relations by Franz Wisner
Headed For Home by Mary Helen Brown

Lora WeyYou Win in the Locker Room First by Jon Gordon and Mike Smith

Mark HodgkinSo Good They Can’t Ignore You and Deep Work by Cal Newport

Brett MyersThe Short and Tragic Life of Robert Peace by Jeff Hobbs and Hillbilly Elegy by J.D. Vance

J.W. CannonChaos Monkeys by Antonio Garcia Martinez

Kevin DeShazoShoe Dog: A Memoir by the Creator or Nike by Phil Knight

I plan to add each and every one of these books to my “on deck list” and I hope that you check them out as well. Below, I’ve given a few more recommendations from my book shelf that you may like.

What I’m ReadingThe Explicit Gospel by Matt Chandler and It Looked Like Forever by Mark Harris

What’s On DeckRich Dad Poor Dad by Robert T. Kiyosaki, Rediscover Catholicism by Matthew Kelly, The Last Boy: Micky Mantle and the End of America’s Childhood  by Jane Leavy, Pistol by Mark Kriegal

What I RecommendResisting Happiness by Mathew Kelly, Toughness by Jay Bilas, One Last Strike by Tony LaRussa, 3 Nights in August by Buzz Bissinger, The Book of Basketball by Bill Simmons, The SouthpawBang The Drum SlowlyA Ticket For Seamstitch all by Mark Harris, Content Rules by Ann Handley and CC Chapman, UnMarketing by Scott Stratten, What To Do When It’s Your Turn by Seth Godin, Jab Jab Jab Right Hook and #AskGaryVee both by Gary Vaynerchuck.

I’d love to hear feedback on the above recommendations and I’d also like to hear some of your favorites. Please email, tweet, or leave comments below with some of your favorite recommendations.

 

Shifting Your Perception of The Hustle Mentality

This article originally published for Front Office Sports

We live in a world that increasingly glorifies the #hustle culture. You know the one I’m talking about, always on the #grind, setting meetings, working out, traveling, all work, no sleep. Just follow my guy Gary Vaynerchuk on any of his platforms and you’ll see the epitome of this glorified mentality. It has its merits but, trust me, it’s not for everyone.

That said, I’m not here to tell you not to work hard. But I am here to provide suggestions to help you become your most productive self. I know everyone is wired differently so I’m speaking here from past experiences. The #hustle and #riseandgrind mentality can be draining on you not only mentally, but physically and emotionally.

I’ve already written in this space about work/life balance. I wanted to continue along those lines and discuss a few more habits I have adapted in recent years that have helped me be more productive. You’ll notice that these habits don’t involve using the latest app, or another way to keep me plugged in. These are some “old school” methods that, to me at least, are still ways to #hustle and keep you on the way to being the best version of yourself.

1) Hand Written “To Do” Lists —I’ve long felt the most comfortable when my “to do” list is written out and I can physically cross items off or re-order them as priorities shift. It’s been proven that the best way to remember things is to write them down by hand. That was all I needed to hear a while back to make the change to a more traditional method. I still use apps like Calendar, Notes, Reminders and Evernote for certain things (the pinging on my phone is still needed), but I rely on them much less that I used to. I also like to hang on to my lists and planners. With an app, things eventually get deleted. To me, that just seemed like a tidy way of organizing. But with a paper trail, it’s a great way to look back at your past week, month or year. There is something refreshing about reflecting on how much you’ve accomplished. I also have heard many stories about families discovering old journals and notes from family members. What a cool way to remember and reminisce about a loved one when you can read their accounts in their own words and handwriting!

2) Face-to-Face Connections —I’ve been reading recently about how email controls our day. This in turn means we are letting other people’s agendas dictate our productivity. How many times do you just about get in your “zone” or say to yourself that you’re going to focus on a certain task for the next hour and then PING, you get distracted by that “urgent” red flag email? I’m guessing more often than you want to admit. We have to change the way we respond to emails and other distractions. I’ve learned that I need to set aside certain times of my day to check them and from there prioritize my responses. Not everything needs a response! Now to get to the title of this point, face to face connections. What I try to do for pressing matters is make time to set face-to-face meetings. Not long, boring meetings. But, short and productive personal sessions. It’s amazing how much you can accomplish meeting face to face! This is even a tactic I like to use when networking and connecting. Don’t just rely and emails and texts. Work as hard as you can to meet someone for coffee, a quick lunch or a happy hour drink. You’ll be amazed at how productive they can be.

3) Reflection and Wellness —I must give credit to me better half for this section. My wife Megan has totally transformed the way I reflect, stay mindful and make sure I’m taking care of myself physically. These are also ways to help keep you grounded if you feel that the #hustle is getting the best of you. A few things that I have adopted are journaling, getting enough sleep and understanding the concept of peaks and valleys. Journaling has helped me chronicle the best parts of my day and reflect on the things that matter to me the most. This can be anything from time with my family, getting that interview I wanted, or even the Cardinals sweeping the Marlins. You will also be astonished at how much reflecting on the good will keep you focused on your goals. Getting enough sleep is usually not a problem for me, but when life and work get stressful or complicated, it can really affect your sleep patterns. You must remain cognizant of your sleep patterns. It’s OK to shut off the #hustle at 10pm or earlier each night and go to sleep. It’s also OK to sleep past dawn. Figure out when you can get the 7–8 recommended hours for most adults to help balance your hormones and help your body recover.

Design
I mostly kid when I say that these are “old school” ways of staying productive. I’m not that old, and these methods can work for nearly anyone. What I am saying is that as much as I strive to work hard, reach for my goals and build relationships, I can’t get caught up in the #hustle culture. That just doesn’t work for me. It’s not how I am wired.

If you find yourself scared of the real world or scared of the grind of working for an athletic department, a corporation or an agency…don’t. Be yourself. Stay true to the principles and methods that keep you focused and grounded.

If you’re someone who has been working for a while and you’re not Generation X and also not a Millennial, I will tell you same thing. Be yourself. Don’t compromise your values, don’t lose your mindfulness and don’t let the #hustle culture get to you.

Professional Development Q&A With J.W. Cannon

This post is the ninth in a series of Q&A sessions with friends, former colleagues, acquaintances and other contacts who I consider both influential and inspirational. Each of these individuals possesses a skillset that I believe you will find valuable. They have each made an impact throughout my career path and I wanted to feature them in this series.

Part 1   Part 2   Part 3   Part 4   Part 5   Part 6   Part 7   Part 8

Name: J.W Cannon (@cannonjw)
Profession: Senior Project Lead, Sponsorships and Events at UPS
Degree: Kinesiology

I was introduced to J.W. through my good friend Chris Yandle. In fact, I think a trend is developing on these blogs as not only have I profiled Chris, but many of the other folks who have been gracious enough to be featured on here I have met via Chris. But, I digress.

J.W. was kind enough to speak with me a few times as I look for new career opportunities. He had excellent insight for me about his career path and things I should/could consider as I pursue my next opportunity. He was transparent and very helpful and I can’t thank him enough.

You’ll learn more about him below, but I highly suggest giving him a follow on Twitter. He’s funny, has some great #dadlife tweets and also is one of the creators of #sbchat, a weekly twitter chat discussing all things sports business. Just search #sbchat on Twitter. I hope you enjoy the following tidbits and advice from J.W. Cannon.

1) How does your current profession align with the degree you graduated with? If you have held other jobs, how closely have they been aligned?
My degree program and current profession are both tied to sports, but that’s where the comparison ends. Kinesiology (the science of human movement, for those that don’t know) programs largely serve to train informal and formal recreation/fitness professionals and physical education teachers/researchers. Quite a bit different from the business world.

2) What did you ‘plan to do’ after college and how close is that to what you’re doing at this point in your career? Were there any deviations along the way and did they help/hurt your path to your current job?
When I stopped playing sports in college, I needed something to fill that void, so I started working at the recreation center at James Madison. At the time, it was a brand new facility, and the organization was getting students more involved in NIRSA – the governing body for recreational sports. I got really involved, and thought that I would be taking a graduate assistant position somewhere, and going on to work at a university somewhere. Just before I graduated I decided to take an internship (required for graduation) with a global sports agency – at the time Advantage International, but is now known as Octagon. After that three months, I decided that the sports business world was more my calling. So I scrapped my original plans and started seeking jobs in that space instead.

3) What’s your best piece of advice for today’s entry-level candidates?
Learn to independently solve problems and do things for yourself. Resourcefulness is a trait that’s innate and almost impossible to teach, but so useful. That trait is something I lean on a little bit every day.

4) What do like the most about your profession?
Seeing the work that I do make so many people happy. In the beginning, all of the bright lights and big personalities of the sports business are easy to get swept up in. Over time, going to another game is just part of the job. But I never get tired of seeing the passion fans have for the work that we do. It keeps me going on a day-in, day-out basis.

5) What is the biggest challenge you face in your profession?
Convincing people that we are more than just banner hangers and ticket brokers. Yes, we deal with signage. Yes, we deal with tickets. Yes, we go to cool events. But sponsorship is a strategic marketing discipline just like every other part of the marketing mix.

6) How has your industry changed during your time as a professional?
Accountability has become a much bigger issue, especially given the price tags involved with sponsorship and media. Gone are the days of impressions based metrics or doing sponsorships because “the CEO likes X”. Those are replaced by more complex engagement metrics and ties to the bottom line of the company.

Design

7) Why do people leave your field or company? Do you agree with why they leave?
Most people leave the industry for greener pastures because they feel that their skills are not valued properly. It’s not the highest paying industry, you tend to work odds hours and upward movement is often dependent upon how willing you are to move somewhere else. Some people feel that they should be getting more for that effort. The challenge is that there’s a line of hungry people out the door that are willing to do that job that look just like you (or better than you) on paper. So the industry is a little resistant to change in that regard because they don’t have to. I can’t say I agree or disagree with anyone’s decision to leave the industry, though. That’s a personal decision.

8) Are you considering leaving your current filed or company?
No, I’m not considering leaving. But in this industry you always have to keep your eyes and ears open, otherwise you’ll miss opportunities.

9) What is your favorite social media platform?
Twitter (@cannonjw)

10) What was the last book you read? The last TED talk or other e-learning content you consumed?
Last Book: Chaos Monkeys by Antonio Garcia Martinez…fascinating look at the crazy Silicon Valley tech world
Last TED Talk: Tim Urban, Lessons from a Master Procrastinator

11) Where do you receive your news and information?
A. Print Newspaper – Never
B. Online Newspaper – All the time, largely through a series news feeds and aggregators (RSS, Flipboard, Nuzzel, etc)
C. Television – still quite often
D. Twitter – specialized and real time news
E. Facebook – personal only
F. Other – go through over 2K pieces of content per day using aggregators

12) What are your hobbies? Do you wish you had more time to pick up a hobby?
My 6-year old son and my family is my hobby. Whatever time I do have, I like to spend with them.

Did Higher Education Embrace Inbound Marketing in 2016?

Higher education institutions continue to lead many industries in the size of their social media audiences. This potential reach makes social media an easy and natural way to spread various messages to prospective students, current students, parents, and alumni.

89aztb8e5h

Social media is also a key component to a solid Inbound Marketing strategy. So, you may think that higher education institutions are a leading the way when it comes to Inbound Marketing. But did higher education embrace inbound marketing in 2016? You may be surprised to learn they still have some work to do.

According to a recent Inbound Marketing study of 11 top industries, higher education institutions ranked 7th when it comes to using Inbound Marketing as their primary approach to marketing. It barely out-paces industries such as financial services, healthcare, and manufacturing.

Need more proof they could improve? In terms of marketing priorities for the next 12 months, below are where higher education ranks among the same 11 induries in various strategic categories:

10thGrowing website traffic
10th – Providing Return On Investment (ROI)
10th – Increased revenue from existing customers (alumni)
9th  – Reducing costs of contacts (in-person visits, etc.)

So What Does This Mean?
It means that even though higher education institutions are beginning to see the value in Inbound Marketing by even participating in a survey such as this, they still have work to do. Their top priority was converting leads into customers. In fact, they ranked that priority higher than any other industry surveyed.

But, these days it’s increasingly more difficult to convert leads into customers without growing website traffic and adopting simple Inbound principles. You really can’t afford to go part of the way when it comes to Inbound. You must take a hard look at what adopting Inbound will mean and craft a strategy to do so.

How To Make The Switch?
If higher education institutions think making the switch will be too hard, they can always look to seek help from an Inbound Agency. Or, they can follow these simple tips below to get started.

  • Start with Personas – Craft buyer personas that fit your ideal conversions/customers. Those “c words” usually scare higher education professionals, but they shouldn’t. For higher education, it could be prospective students you are recruiting or key industry leaders you want to speak at graduation. Regardless, figure out who you’re trying to reach and then construct your content around what they would want to read and on the proper platforms.
  • Align Platforms with Goals – Select the social media platforms that offer the most potential to meet your goals. They all don’t play the same role. Twitter is for conversation. Maybe start a regularly scheduled Twitter chat so prospects have a chance to talk with a live person from your school. LinkedIn is alumni-focused. Post relevant information about school rankings and the importance of a degree from your school.
  • Track Metrics That Matter – Not all metrics matter, so track the ones that help you define your ROI. If you’re looking to increase traffic, tracking URLs can tell you what piece of content brought a visitor to your site and the social media site where they found your link. In general, the most actionable social media metrics will be those that indicate engagement such as click throughs, shares, comments, and the percentage of community engaging with your content.

It’s apparent that higher education institutions are still hesitant to embrace Inbound Marketing. It is hard for us to figure out why when it’s been shown that following Inbound Marketing principles leads to 54% more leads and a huge savings over traditional marketing.

Inbound marketers can only continue to have conversations with the key stakeholders at schools and help dispel any myths that still exist about Inbound Marketing.

For more information about inbound marketing, subscribe to my blog here.

This blog was originally published for Verge Pipe Media.

 

Top 3 Ways an Inbound Agency Adds Value

Inbound Marketing and its core tenants are starting to become a mainstream way of thinking as more business decision makers realize its ROI power. We’ve said it before, but outbound marketing features company focused collateral that is un-trackable. Inbound marketing is completely customer focused and based around metrics that are easily trackable.

Therefore, Inbound Marketing agencies can help business generate more qualified leads by producing content that helps lead prospects to make informed decisions. Sounds awesome right? But, how do they do this and what exactly makes partnering with an Inbound agency valuable?

Keep reading below or watch my video HERE!

Turning Projects into Programs

Inbound agencies aren’t bogged down in the internal business struggles that may get in the way of you ultimately helping your company meet its growth goals. An Inbound agency can help you think about not just the list of projects that need completed, but how those ultimately can become long-term programs and campaigns. Inbound marketing at its core creates assets. CEO’s and decision makers love assets. They especially love the when those assets increase in value. Every blog post, ebook, infographic, video, slide share, landing page, CTA, email, lead nurturing series, workflow, process you document and system you help put in place is an asset. The best news is that these assets grow in value without needing to make any additional investments and can all be integral parts of ongoing and successful marketing programs.

Creativity and Expertise

Not every business is ahead of the game when it comes to social media marketing. They may excel on one platform, but struggle on others. Or they may try to be on all social platforms out there and therefore can’t produce compelling content on each one. An Inbound agency can provide the strategy and expertise needed to succeed with social content, while bringing a creative flair which will help your campaigns reach their goals. Agencies typically showcase creativity and a willingness to push the envelope that internal team members may not feel comfortable offering on their own. Trusting an Inbound agency to bring fresh, relevant ideas and knowing they can track and measure how the success was achieved will make you look good to your CEO.   

Goal Setting and Measurement 

As we mentioned above, being able to track and measure success is at the heart of Inbound Marketing. All the assets created above will be loaded with keywords and other elements to help your company’s content be indexed an easily searchable on Google. As your indexed content grows, you will no longer have to chase customers. Inbound marketing is founded on the idea that being an educational resource adds value and nurtures leads into customers, so you’ll stop wasting money on chasing people that don’t matter to your bottom line. Inbound agencies are so wrapped up in your bottom line that they’ll constantly measure what is working and what isn’t and adjust accordingly to keep you on track to meet your goals. It’s this data-driven, ROI first mentality that ultimately makes partnering with an Inbound agency valuable.

These are just a few of the reasons that working with an Inbound agency can help you look good to your bosses. 

If you’d like more tips on how Inbound Marketing can help you, subscribe to my blog here