One Word

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Did you know one word can change your life? It may seem crazy, but I swear it’s true. Let me tell you how.

As I experienced a personal and career transformation throughout 2017, I began reading and following the works of Jon Gordon. Mr. Gordon is a renowned author and speaker who touches on topics centered on leadership, culture and teamwork.

As I poured over his works, I came across a book written by him and his friends Jimmy Page and Dan Britton titled, “One Word That Will Change Your Life.” That’s a pretty bold hook and makes you think that a universal word is all we need to transform our life.

However, the topic is a little more nuanced. The authors found one word could be a driving force for people each year. No detailed goals. No wish lists. Just one word. But, that word should be different for everyone. It should be personal to you and help guide your values and beliefs.

I’ve written about my desire for a simple life before. By focusing on what truly adds value to my life, I’ve been able to clear the clutter from my mind and focus on progress NOT perfection. My list of goals is simple and focused, with action items and check points for me to stay on track. This helps me prioritize what matters to me personally.

Despite still having a list of goals, I have also chosen my “one word” for 2019, and my word this year is “Service.” The simple power of this word will have an impact on six dimensions of my life – mental, physical, emotional, relational, spiritual, and financial. Simply put, the one word “sticks” for me in a lot of areas.

 

Service“Service” may mean something different to everyone. For myself in 2019, I want to be able to give more of myself and my time to others. Service to me means giving back through my time adjunct teaching, mentoring and speaking. This hits the emotional, relational and physical dimensions.

Service also means donating funds to causes in which I believe, many involving my son’s school or my parish, St. Michael the Archangel Catholic Church. This fulfills the financial, spiritual and mental dimensions.

The financial freedom my wife Megan and I have recently gained has allowed us to begin to give our time and money more generously. My goal is to multiply the time and money we are able to give this year. Giving to others fills me with a sense of purpose and better aligns my every day actions with my core values and beliefs.

It’s easy to pick your one word. You must first have clarity and focus in your decision. You are moving toward the future rather than swearing off the past. Then, deciding on the word is as easy as 1, 2, 3.

  1. Identify the person you want to become
  2. Identify the characteristics of that person
  3. Pick a word that helps you become that desired person

One Word

Before you embark on this journey, a subtle warning: Don’t be surprised if living out your “one word” feels unnatural and awkward at first. Remember, the reason you want to focus on this word might be due to the fact that this characteristic may not currently be present in your day-to-day life.

Give it some thought. Also, give yourself time and stay with it. It’s as easy as following the above steps and then deciding on your one word for 2019. By focusing on one word and setting realistic goals in 2019, you will begin to believe in yourself like never before. You will be on your way to becoming the best version of yourself and your life will be changed before you know it.

 

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My FOS Reflections

This article was originally posted for Front Office Sports.

I’m hoping some of you missed my weekly posts because I know I have missed writing them. When I set out to produce content for Front Office Sports while on the job hunt, I wasn’t sure how the partnership would go or if I would have enough content to bring value to all of you. But, I really wanted an outlet to share my thoughts and feelings. Thankfully, Adam was gracious enough to include me as a contributor for FOS as a way to expand my audience, continue writing and to help others.

Little did I know along the way, not only I would realize the value in what I was offering, but I would also meet, network and collaborate with some really great industry professionals. Initially, in my mind, I anticipated I would find a job rather quickly and FOS would be a blip on my radar while I was unemployed. I can tell you now I am glad things didn’t work out that way.

Before I get too far into this, I want to let everyone know I will provide some takeaways in this post and I’ll try not to get too sappy. But, I’d be remiss if I didn’t reflect back on my experience writing for FOS. Although my impact may have been minimal, I’m glad I’ve been a small part in helping FOS grow into the leading multi-platform publication and industry resource covering the ever-changing landscape of #sportsbiz.

For those that aren’t aware, I recently accepted a role with Aflac at its worldwide headquarters in Columbus, Ga. My fancy title is Digital Marketing and Media Coordinator, and I’ll be a key member on its Digital Marketing team working on lead generation campaigns for its broker and agent segments. As a result, my content production for FOS has slowed considerably. I will no longer have a weekly article, but I hope to contribute from time to time.

Before I go, I wanted to share a few “dos and don’ts” I learned on my job search. As I’ve said repeatedly, I’m no expert on this subject, but I want to share my experiences in hopes it can help just one person endure a job search or stretch of unemployment.

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Don’t Settle
I’ve used a variation of this phrase in my writings, but don’t ever settle for less than you think you are worth. Choose your words and actions wisely. I hinted at getting a job offer pulled in a previous piece and I want to elaborate on that experience. It was a Friday when I was offered the job and I requested to take the weekend to confirm. When I reached out to the hiring manager, I asked a few more clarifying questions and also countered on title and salary. Looking back, I don’t regret taking that action, but I should have handled it differently. The way the company interpreted my counter is obviously why the offer was pulled and it really stung my confidence. I caution you to ask all the appropriate questions during the interview and offering process. Be mindful of your tone and actions. But, don’t ever settle. If you feel you are worth more than they are offering, don’t be afraid to walk away.

Stay Positive
I must be honest here. I don’t possess some magic elixir or potion that will help you to remain positive during tough times. But, I can tell you that positivity is a choice. YOU ultimately control your attitude each day and how you will react and handle situations. You can’t allow your hardship(s) to get you down. Use your support system, use your writing, use prayer. Heck, use whatever it takes to remain positive. It all begins and ends in your mind. What you give power to in your mind, has power over you, if you allow it.

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Find An Outlet
By outlet I mean something to occupy your time that you enjoy. For me it was both writing and working out. When you’re married to a personal trainer, it’s kind of hard to not be dragged to the gym when you have extra time in your day. To my surprise, and to her delight, I really liked and began needing that outlet. She designed programs for me that were just enough work to see results, but not so hard that I’d lose interest. The time also helped me clear my head of any negative thoughts and better align the positive thoughts I had around blogging, connecting and looking for my next opportunity. For you this may be drawing, journaling, swimming, horseback riding, or whatever. If this outlet helps you stay positive, do it.

Network, Network, Network
I honestly believe that I wouldn’t be where I am currently without the help and support of my network. This includes your core connections and acquaintances as well as your lost connections. Leverage all of those people who have impacted your career.Don’t ask much from them either! Call them to catch up, call them to spill your guts, call them to seek their opinions. Don’t immediately ask them for a job or for help. Use them to gain a new perspective on your approach and to seek guidance. During these conversations, opportunities will arise and you’ll eventually get your chance to ask for help. Keeping in touch with this support system and showing thanks and gratitude to these individuals will get you through any tough time that you may face.

I want to leave you with a quote from Matthew Kelly. Kelly is the founder of Dynamic Catholic and his book Resisting Happiness truly changed my life. No matter your denomination, I urge you to read this book and learn about how you can overcome resistance to become the best version of yourself. I used a lot of his principles to help guide me during my job search, and I believe they can help anyone when faced with adversity.

“Life is messy, but nobody can take your hope from you. And if there is one thing that resistance hates, it is hope. So hold onto your hope no matter how messy life gets, and share it with everyone that crosses your path.”

I always remained hopeful and I incorporated FOS as a platform to share it with more people than I ever could have imagined. I can’t thank Adam and Co. enough for this opportunity and I look forward to being able to contribute in the future.

Until then, be hopeful my friends and try to share that hope with everyone that crosses your path.

5 Reasons To Start Blogging Today

You have all these great ideas floating around in your head don’t you? Oftentimes so many of those ideas wake you up during the night, so you jot them down in your phone or on a notepad. Raise your hand if this has happened to you.

How many of you spend your time commenting on stories or having discussions on Twitter? But don’t you wish you had a more long-form outlet to formulate your thoughts?

Well, start a blog! “What a great idea,” you say, right? Followed by “how the heck do I get started?” Or you may say, “nobody will read what I have to say.”

There’s so much information out there on the web and so many opinions being posted each day. How will I stand out? Who will listen to me? How do I even get started? I don’t really even have the time to blog. Blah, blah, blah.

Don’t let all these questions or doubts hold hold you back. I have a good friend who is battling this right now (you know who I’m talking about Brett!) In trying to figure out a way to kick his ass in gear, I decided to write this blog in the hopes it spurs him into action. If along the way I turn on the green light for someone else, well that will be a bonus.

I’ve been blogging for slightly over two years and I didn’t know much about doing it when I began. But I needed an outlet, so I simply set up a WordPress site and off I went. I promise that blogging can be simple and relatively easy. It can also be very rewarding. Below are my five reasons to start blogging today.

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Setup is Easy

Choosing where you want to build a blog is the first step you have to take and shouldn’t be a deterrent. I’m going to go out on a limb and assume you’ve heard of WordPress. This is where I host my blog and I suggest that you do as well.

WordPress is one of the biggest platforms in the world with more than 82 million active users. The platform is simple to use with countless plug-ins and add-ons. It offers tons of themes and layouts, plus there’s a massive support forum if you ever get stuck. Your blog will look sleek and functional, it will allow people to interact with you easily and your content can be shared, commented on, and so on.

Medium is also a very popular content platform, as you should know by now if you follow Front Office Sports. Medium allows anyone to publish pretty much anything and it works hard to guarantee that visitors only see good stuff. Medium is built to reward content for its quality and even if you decide to build a blog on WordPress, it’s worth also posting your blogs on Medium to help with exposure.

Connections/Networking

If you’ve been reading my recent posts, you should by now know the importance of networking. Working to connect with people and learning from their experiences and friendships is vital to your career development. It also is an important factor when blogging.

Blogging about your thoughts and ideas allows you to share these thoughts with others in your network. It helps to strengthen existing bonds and expose you to new opportunities. You should always look to nurture and expand your network and there’s no better way than to do it through blog writing.

As you begin to blog more often and have more discussions with your network, you won’t ever have to worry about running out of topics. There should always be topics and ideas percolating in your head that make for perfect blog content.

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Research/Learning

Another positive aspect of blogging is very often you need to do extra research on a topic or topics before you begin to write about them. I’ve stressed this before, but continuing to learn throughout your life is a must. You can never let yourself feel like you know it all. Trust me, you don’t.

Reading, researching and learning should be constants as you get older. Exposing yourself to new ideas, stats and ways of thinking will only make you smarter. It can also help you meet new people and expand your network.

Consider joining a book club or exchange. This kills two birds with one stone and allows you to read and meet new people. It will most likely expose you to new ways of thinking and options which at first may be different from yours currently, but will change your perspective and open your eyes to new idea. Then you can apply what you’ve learning into a new series of blog topics.

Share Your Expertise

Blogging is an excellent outlet for sharing your expertise on various topics and getting those swirling thoughts out of your head. Do you often feel like you want to contribute to a topic but don’t have the platform? Do you feel like your comments are getting swallowed up on other platforms?

Starting a blog gives you that place to tell your story and give your side. Don’t worry about if anyone will read it, or if you show up in search or even if someone else has written about the topic 100 times. If it is an outlet for you to write and write about things you feel passionate about, do it. You won’t regret sharing your expertise through your blog.

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Writing Is Good

Writing reduces stress. Getting those thoughts out of your head is a good thing. Writing these things down helps to shrink them to a point where they are life-sized and manageable. Writing also is empowering in that way. When we can manage our thoughts, ideas and other items into well-written blog, it can make navigating life much easier.

There is research out there that believes blogging might trigger the release of dopamine in the brain, similar to stimulants generated by activities like running, listening to music or playing video games. Having a platform to express yourself, as well as the ability to connect with other individuals experiencing similar circumstances, is not only therapeutic but allows for an added sense of community and empathy.

Whether it is reducing stress, changing your state of happiness or making you more self-aware, writing ultimately changes your mind. Which in turn can change your life! If nothing else, writing a blog will remind you that no one else is the author of your story. So get off your ass and set up that blog today. Tell the story you were born to tell.

3 Ways to Overcome Imposter Syndrome

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This post was originally published for Front Office Sports.

As I’ve progressed through the ups and downs of my latest job search, I’ve often had certain feelings of doubt or said to myself, “What if people realize that I don’t know as much as they think I do?”

While I have made great strides to be more mindful and self-aware, it’s only natural that doubt can creep in when you’re going on month six without a job offer. I’ve made progress with interviews and, just last week, had four in four days (and somehow managed to survive)! But, the more you sell yourself and your skill set, the more it can feel like you may be selling something that isn’t entirely true.

I approached my wife about these feeling and she mentioned the phrase “Imposter Syndrome,” something she has read about in the past and has also experienced. I had never heard that term before but it makes perfect sense.

Coined in the 1980s, Imposter Syndrome is having the nagging fear of being “found out” as not being as smart or talented or deserving or experiences or (fill-in-the-blank) as people think.

It’s actually a quite common phenomenon and research has found that up to 70% of people have suffered from Imposter Syndrome at some point. Myself included.

It’s a solid bet that outside of super low achievers, narcissists, or someone certifiable, being susceptible to the self-doubt that feeds this syndrome is common. What matters the most, however, is knowing how to deal with and process these thoughts and fears. We can’t let them overwhelm us and prevent us from taking the actions needed to achieve our goals and aspirations.

If you’ve related to anything I’ve described so far, good for you! Imposter Syndrome is very common in high achievers. It shows that you’re not ready to settle for mediocrity. You aim high and are committed to giving your very best and being your best self while striving to attain whatever goals you have set for yourself.

That said, overcoming Imposter Syndrome requires self-awareness. A firm grasp that what you’ve achieved and what you want to achieve are impressive and attainable. You’ve given your best all along the way and that is what matters. You don’t have to be “the best” at anything or have “the best” numbers or achievements to be worthy of the accolades you’ve earned in your career.

Don’t let your fear of being “found out” take hold of you in your career. Consider these three thoughts the next time you let self-doubt creep in.

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Own Your Success

Don’t let the fear of being “found out” have you start attributing your successes to external factors (luck, others involved, etc.). Never minimize an accomplishment that you truly had a hand in! Own what you have done and been a part of in your career. Even if it was a collaborative effort, you were still a part of that team. I challenge you to make a list of all that you have accomplished in the last five years. Write it all down and take pride in it. I hope you will see that you deserve the successes you’ve had.

Stop Comparing

Just as I wrote in my FOMO piece, there is nothing that lets doubt creep in faster than comparing yourself to someone else. Author Iyanla Vanzant believes that “comparison is an act of violence against the self.”Comparisons are always biased and rarely helpful. All of those “highlight reels” posted on social media do nothing but reinforce Imposter Syndrome. It leads us to think that everyone else has it easier or is having a better time in their life. The reality is actually many people are struggling just like you with a unique set of challenges. When you realize that, it may also help you to realize you may be more equipped to handle your challenges than them. Stop comparing and start realizing you deserve all that has come your way.

Stay Focused on Your Goals

Imposter Syndrome can sabotage your future success on so many levels. Don’t let it into your consciousness so much that you begin to settle for less or truly believe you are inadequate. Use the tips I’ve been sharing in my blogs to help you be more self-aware and productive. Don’t play it safe or not totally sell yourself in that next job interview. Trust me, they are speaking with you for a reason and you know your accomplishments are legit. Be confident with your delivery and be humble enough to admit that you don’t know it all. Know that you’re speaking with them because you know you can provide value and you want to accomplish your goals as a part of their team.

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When I had that run of four interviews last week I’ll be honest, I went in to each one a bit nervous of being “found out.” However, I had the confidence and awareness to realize that if I was myself and could lay my pride and vulnerability on the line, good things would happen if they were supposed to.

It takes courage to put yourself out there and go after big goals. But, don’t let these fears of being “found out” dictate your future choices or prevent you from chasing new opportunities. You’ll truly discover how much you are capable of and how much you can truly accomplish when you know you’re putting forward your best self and are completely confident in your abilities.

Four Important Groups to Follow on Social Media

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I don’t claim to be a Marketing and Social Media expert. In fact, I shudder when people use that word or any form of that word (ninja, guru, etc.) to describe themselves.

It’s not that I’m downplaying my skills or anyone else’s, but I think we all can be continual learners and never stop growing in our chosen field. There are some people more knowledgeable than others on certain topics, but nobody is an expert in my mind when it comes to social. It moves too fast for someone to have all the answers.

Do I have strong options on digital and social? Sure! But, I don’t claim to be an expert. I do love to have ongoing discussions on topics that are important to marketers. I’m always trying to read the latest articles from thought leaders, peers and industry executives to stay relevant. As I stated, things change so rapidly with social, it’s important to have these conversations to stay relevant.

That’s why it has always been important for me to follow four certain groups on social media. It’s critical to follow this diverse group of people and brands because you need to make sure you are keeping up with all the current conversations taking place in the industry.

So, what are these groups you ask? Here are my four group to follow on social media.

Professional Connections
This is a group that I have mentioned before in my my writing. You have your subsets of connections (core, lost and acquaintances) that you should be reaching out to consistently. These “living” lists should evolve, but you should make sure that you are connected with these folks on social media so you always have a touch point.

You may find that communicating or keeping in touch on social media is the easiest way to foster certain relationships. During these last few months, I have made a better effort to follow and connect with all levels of my “living” connections list. Keeping consistent conversations on social will allow you to learn about new opportunities (seminars, job openings, etc.) and keep you plugged into the latest news.

You never know where a conversation may lead or how a conversation will help you make your next career connection or advancement. Similarly, by extending your knowledge and expertise, you may help someone else to do the same.

Employers/Potential Employers
This segment is important from a personal branding and messaging standpoint. Following your current employer(s), and your potential employer(s) helps you share and amplify their messages. I’ve also found it incredibly useful to follow the Human Resources accounts for companies that I’d like to work for.

This comes in handy when writing cover letters, answering questions in their online portal and when speaking during an interview. If you can speak the language of your current and potential employers, you’ll have a greater advantage over those that don’t.

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Clients/Competitors
What drives your business to be successful? Other than the hard work of your team, it’s your clients and competitors. Following these groups will keep you focused on their needs and core messages. If you’ve ever worked for a marketing, PR or advertising agency you know that retaining your current book of business is critical.

A good way to make sure their messages are being received (even if you are in charge of their messaging) is to follow them yourself and view their social content against others in the native setting. Another critical part of any business is monitoring your competitors for the same messaging.

Keeping your finger on the pulse of industry messaging will help you to serve your clients better and make sure they’re either keeping pace or leading the race when it comes to their company goals for marketing, advertising and PR.

People You Disagree With
This last segment is a hard one for me and I promise I won’t name any names. But, if you truly want to broaden your social media network and your personal network, you need to follow some dissenting opinions from your own. Now I don’t mean to follow these people if they’re only going to make you mad or you’ll argue with them online. That won’t look good for you or for them.

What has been healthy for me is finding someone who you agree on most things with, but not on all things. Personally, this has brought about provocative and positive discussions that opened my eyes to how other people view certain topics. Even if you never come to an agreement on a certain topic, knowing you can have a serious conversation and remain friends is important.

You will get too insulated and susceptible to group-think if you don’t enter into discussions like this. Trust me here, I’m sure you already know a person or two who fits this description. I urge you to follow them and have discourse on topics that matter to you in order to open your mind to a new way of looking at things.

Following these four segments on social allows me to keep in touch with the current “hot topics” in the industry and foster some great relationships. I can’t tell you how many Twitter, phone, email and LinkedIn conversations I’ve had with people who I consider close friends and colleagues, yet I’ve only met a small portion of them IRL (“In Real Life” for you non-millennial types).

By following a diverse group of contacts from the segments I defined above, I’m confident that you will continue to get value from your social media interactions.

 

Snapchat Is A Toy

I’m taking a slight break from my mindfulness and career development posts to talk about a subject which I hope generates some debate for those in the #sportsbiz, marketing and advertising worlds. I want to talk Snapchat. Specifically, I want to talk Snapchat as a marketing and advertising tool.

Why? Because I’m a long time marketer and communicator whose career has taken place both pre-social media and post-social media. I also think a lot of marketers are still trying to figure out what numbers matter and what platforms make sense for their brands.

But one thing I’ve remained pretty adamant about is that . . . Snapchat is a toy. What do I mean by that? Let me explain.

One of my twitter acquaintances (Thanks Sean!) used that phrase recently and it stuck with me. I’ve always had a hard time articulating why I didn’t think Snap needed to be obsessed over. And this phrase summed it up at a basic level.

The phrase came up again between us recently after my Twitter feed had automated a post from the Hootsuite blog debating Snapchat vs. Instagram. Sean challenged again me with this thought . . . “Who has the analytics?”

I totally agreed with his point. What are you measuring? What goals can be considered measurable? Are those measurables what really matter? How do you get access to that data? Of all the platforms, Snapchat analytics seem the hardest to track down and to measure.

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Millennials and GenXers alike both use Snapchat at a high rate, there is no denying that. The latest figures from May of 2017 show Snapchat has 42 million monthly active users. That’s a pretty big number and one that has marketers and advertisers salivating.

But I still contend that Snapchat is an app used for one-to-one interactions between close friends or a small group of friends. I’m also willing to bet that most of those users don’t want to see ads in an environment set up so intimately.

Because marketers ruin everything, we know there are ads on Snapchat. Surely you’re like me and can obviously tell when you’re viewing a series of stories and a then “story” appears that is ad. The one I see a lot is for “lower my bills” or “15-year vs. 30-year mortgage.” First, that shows I’m old if I’m getting ads served to me about bills and house payments! Second, though creatively filmed, the “stories” are pretty easily detected as ads and I click past them.

This is why I feel if you’re looking for social platforms on which to run advertising or marketing campaigns, Facebook, Instagram and Twitter are still the best place to spend your budget dollars. In my opinion, ads on these sites fit better natively and are much less intrusive.

We need more ads that create better experiences, that are relevant, don’t interrupt and add value. Instagram provides a native experience, integrating links and calls to action via the direct message feature, bio section or through posts on a brand’s page. I continually get questions on how to make Snaps actionable or tie them to concrete business goals via some sort of CTA.

You can also target much better and get better data to measure an ads effectiveness. Facebook, Instagram and Twitter allow you to see real measurables which your team has derermined, or will determine, important. I’m dubious you can get the same from Snapchat currently.

People can say that Instagram and Facebook are copying all of Snapchat’s best features to stay relevant. So what if they are? Those sites have way more active daily and monthly use and people are already familiar with how to navigate those platforms.

That’s another reason why I believe those sites are a better place to spend your ad dollars. I’ve had more than one close friend, family member, fellow marketing professional and agency partner tell me that with Instagram stories being rolled out along with other advertising features, Instagram is becoming a top platform for them to reach their target personas.

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Snapchat is a toy. Is that a bad thing? No. Does that mean that you can’t enjoy it? No, that’s what toys are meant for. But, what I’m trying to say is that Snapchat isn’t the platform for everyone to obsess over if you can spend your ad dollars smarter in other areas.

I have more thoughts on this topic, but I’ll save those for future blogs. However, I wanted to provide you a glimpse of some of my thoughts on one of today’s most pressing marketing and #sportsbiz topics.

Please let me know what else you’d like me to share or discuss. And I know you will have some thoughts for me on this specific topic, so please feel free to comment below, give me a shout on Twitter, or shoot me an email.

 

 

Engage, Engage, Engage…Invite

This article was originally published for Front Office Sports.

If you’re around me long enough you will surely hear me say, “you have to look out for №1.” What I mean by that is if you’re not looking out for your best interests, it’s not guaranteed anyone else will either. You have to be mindful and make sure you’re bettering yourself mentally, emotionally and professionally. By doing these things daily, it will allow you to improve in many areas and help you become the best version of yourself.

Another component of working to better yourself is being selfless and offering help to others when possible. Balance your efforts between looking out for yourself and finding ways to help others. If you don’t pay it forward from time to time, there will be no favors to come back your way.

So, what do I mean by all this? I mean that it is possible and actually quite easy to both look out for yourself and others at the same time. You can do that by using a method I like to call “engage, engage, engage . . . invite.” Engage with your core contacts, lost contacts and acquaintances frequently and consistently. It’s only after you’ve maintained ongoing contact that you should invite them to help you in some way.

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All too often we reach out to folks only when we need something and just “ask, ask, ask.” While it’s OK to ask for things, it’s pretty selfish to do it right out of the gate if you haven’t established a rapport or built solid relationships. It just comes off bad if you immediately go for the ask and make it apparent the connection is all about you.

You need to make sure these connections are beneficial to both sides. That’s why it’s important to engage consistently when you reach out. Reach out to others and ask how they are doing. Ask how their latest campaign turned out or what initiatives they have been coming up. It’s also OK to ask personal questions when you reach out to these contacts. Ask about their family, ask about their hobbies, establish what traits you have in common that aren’t just work related.

Integrate this line of questioning and conversation as the dominant theme in your emails and phone conversations. You will find that many of your connections will grow deep in nature when you take this approach.

Only after you have engaged consistently should you go in for the ask. Get it now? Engage, Engage, Engage . . . Invite.

After you’ve made it clear it’s not all about you, then it’s OK to do the following. Invite them to help you if you need it, whether it’s for an endorsement or otherwise. Invite them to that panel you are hosting. Invite them to meet another connection you’ve made in which you feel they may also like to meet. Invite them to discuss career development with you. Invite them out for drinks. The possibilities can be nearly endless if you follow this method.

You’ll notice a difference right away how things change in your life both personally and professionally when you take this approach. It’s a refreshing and rewarding way to approach relationship building. I can tell you first hand it has changed my life dramatically. I’d love to see it do the same for you!

 

 

3 Ways to Make Monday the Best Day of Your Week

This article was originally published for Front Office Sports.

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They don’t have to be as hard as you think. 

We all know the phrase from Office Space — “Looks like someone has a case of the Mondays.” Monday can be hard. Monday can be a drain. But, Monday doesn’t have to be. In fact, it shouldn’t be.

Monday should be used to set the tone for your whole week. It should serve as the launching point to make sure that each week is as productive as you can make it.
I know what you’re thinking. How am I supposed to make Monday count? It’s all I can do to get to the office on time! Well you’re in luck. That’s what I’m here for.

If you want to separate yourself from the other workers in the cubicle farm and get the most out your Monday, follow these three easy tips and begin to see how they can transform your weekly productivity.

Wellness/Meal Prep
For me, the key to work productivity also includes keeping up with my workouts and eating right. If I’m not working out or get into poor eating habits, it begins to affect my mood, mindfulness and overall productivity.

One way to make sure that I keep these aspects of my life in order is to plan my workouts and meals ahead of time. This isn’t as daunting as it sounds. As you look at your week ahead, try to plan for 3–4 workouts at convenient times.

This may have to be before you go into the office, at lunch, or at the end of the day. Regardless of the time, make sure to plan accordingly to keep your fitness goals on track.

For meal prep, it’s easy to schedule your weekly trips to the grocery store on the weekends. This allows you to prep for meals in advance.

How busy is your week? Do you have a meeting where food will be provided? Will you be away from your desk and need to pack snacks/protein bars? Have you scheduled lunch meetings?

Don’t leave your meals to chance! You will often find yourself choosing unhealthy food or skipping meals altogether.

A simple workout and meal plan conducted on the weekend can set you up for a successful week at the gym and at the lunch table.

Handwritten To-Do List
I wrote last week that the best way to remember things is to write them down by hand. I want to reiterate that point again and say that another way get your mind right for Monday is to write down your weekly to-do list.

Pull up all of your calendars and important appointments and write them down to set up your week. Along with that, prioritize the tasks you want to complete, meetings you have planned or want to plan and also incorporate your workouts and meal plan.

Now we all know what they say, “The best laid plans of mice and men,” — but starting your week off with this solid written agenda will allow you to begin on track and will also make adjustments easier as they inevitably pop up during the week.

You can be more agile and more productive when the majority of your week is planned ahead of time. There is nothing better than entering the week with a nicely laid out plan with tasks ready to cross off!

Relationships
The final step to help make your Monday more meaningful is to plan ahead for relationship building.

We all have busy weeks with a lot of moving parts, but relationship building and networking should always be a focus. Here are some ways to make this more manageable.

First, develop your “core” list of mentors, influencers, or whatever you want to call your most coveted contacts. These are the people who you keep in contact with the most and reach out to when in need of help or guidance. Keep these individuals close and reach out to them often. Ask how they have been and be mindful of what’s going on in their lives too.

Next, identify “lost” connections, or those that you’ve developed a relationship with but over time have lost contact with. Work to keep these people more top of mind and converse about what each of you have going on.

Finally, make a list of “acquaintances” that have been influential in your career or that you have developed even a small relationship with. By identifying your core contacts, lost connections and acquaintances, you will have a “living” list that constantly evolves.

Select a core contact, lost connection and acquaintance to reach out to each week (at least) to make sure you’re always maintaining and growing relationships, while reinforcing the friendships you have.

These three tips are just a start. There are many things you can do on the weekend to refresh and recharge and set yourself up for a productive week. But, I have found these three items are the top priorities for me as I look to plan my week. After a while, they become habitual and they’re just part of a regular weekend.

Meisner Musings Book Club 2017

If you’re like me, you are consistently adding to your reading list. In my opinion, you should always have a running list of books that you want to read, or that have been recommended to you for one reason or another.

Towards the end of each professional development Q&A session that I recently published, there was a question asking what was the last book you read or are reading. I wanted to aggregate the list below in hopes that you will get some inspiration for your own reading.

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Chris YandleDo Over by Jon Acuff

Karen FrebergKnown by Mark Schaefer

Kevin AdemaThe Shift by Scott M. Davis

Kristin SeedFour Hour Work Week by Tim Ferriss

Troy JohnsonEdelman and the Rise of Public Relations by Franz Wisner
Headed For Home by Mary Helen Brown

Lora WeyYou Win in the Locker Room First by Jon Gordon and Mike Smith

Mark HodgkinSo Good They Can’t Ignore You and Deep Work by Cal Newport

Brett MyersThe Short and Tragic Life of Robert Peace by Jeff Hobbs and Hillbilly Elegy by J.D. Vance

J.W. CannonChaos Monkeys by Antonio Garcia Martinez

Kevin DeShazoShoe Dog: A Memoir by the Creator or Nike by Phil Knight

I plan to add each and every one of these books to my “on deck list” and I hope that you check them out as well. Below, I’ve given a few more recommendations from my book shelf that you may like.

What I’m ReadingThe Explicit Gospel by Matt Chandler and It Looked Like Forever by Mark Harris

What’s On DeckRich Dad Poor Dad by Robert T. Kiyosaki, Rediscover Catholicism by Matthew Kelly, The Last Boy: Micky Mantle and the End of America’s Childhood  by Jane Leavy, Pistol by Mark Kriegal

What I RecommendResisting Happiness by Mathew Kelly, Toughness by Jay Bilas, One Last Strike by Tony LaRussa, 3 Nights in August by Buzz Bissinger, The Book of Basketball by Bill Simmons, The SouthpawBang The Drum SlowlyA Ticket For Seamstitch all by Mark Harris, Content Rules by Ann Handley and CC Chapman, UnMarketing by Scott Stratten, What To Do When It’s Your Turn by Seth Godin, Jab Jab Jab Right Hook and #AskGaryVee both by Gary Vaynerchuck.

I’d love to hear feedback on the above recommendations and I’d also like to hear some of your favorites. Please email, tweet, or leave comments below with some of your favorite recommendations.

 

Career Advice From 10 Marketing Professionals

If you’ve been following my writing this spring, then you know I have been featuring Q&A sessions with friends, former colleagues, acquaintances and other contacts who I consider both influential and inspirational.

Each of these individuals possesses a skill set that I believe my readers will find extremely valuable. Additionally, they have each made an impact throughout my career path and I wanted to feature them here into perpetuity.

To make things easier for you, I have linked to all 10 posts below. Please check out all the sessions and drop me a line or leave comments to share your thoughts. If you have advice or something you want to add, I want to hear it!

I hope that you are able to learn something from one of these great people.

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PROFESSIONAL DEVELOPMENT Q&A LINKS

Part 1: Chris Yandle  

Part 2: Karen Freberg  

Part 3: Kevin Adema

Part 4: Kristin Seed  

Part 5: Troy Johnson  

Part 6: Lora Wey

Part 7: Mark Hodgkin  

Part 8: Brett Myers  

Part 9: J.W. Cannon

Part 10: Kevin DeShazo