3 Ways to Make Monday the Best Day of Your Week

This article was originally published for Front Office Sports.

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They don’t have to be as hard as you think. 

We all know the phrase from Office Space — “Looks like someone has a case of the Mondays.” Monday can be hard. Monday can be a drain. But, Monday doesn’t have to be. In fact, it shouldn’t be.

Monday should be used to set the tone for your whole week. It should serve as the launching point to make sure that each week is as productive as you can make it.
I know what you’re thinking. How am I supposed to make Monday count? It’s all I can do to get to the office on time! Well you’re in luck. That’s what I’m here for.

If you want to separate yourself from the other workers in the cubicle farm and get the most out your Monday, follow these three easy tips and begin to see how they can transform your weekly productivity.

Wellness/Meal Prep
For me, the key to work productivity also includes keeping up with my workouts and eating right. If I’m not working out or get into poor eating habits, it begins to affect my mood, mindfulness and overall productivity.

One way to make sure that I keep these aspects of my life in order is to plan my workouts and meals ahead of time. This isn’t as daunting as it sounds. As you look at your week ahead, try to plan for 3–4 workouts at convenient times.

This may have to be before you go into the office, at lunch, or at the end of the day. Regardless of the time, make sure to plan accordingly to keep your fitness goals on track.

For meal prep, it’s easy to schedule your weekly trips to the grocery store on the weekends. This allows you to prep for meals in advance.

How busy is your week? Do you have a meeting where food will be provided? Will you be away from your desk and need to pack snacks/protein bars? Have you scheduled lunch meetings?

Don’t leave your meals to chance! You will often find yourself choosing unhealthy food or skipping meals altogether.

A simple workout and meal plan conducted on the weekend can set you up for a successful week at the gym and at the lunch table.

Handwritten To-Do List
I wrote last week that the best way to remember things is to write them down by hand. I want to reiterate that point again and say that another way get your mind right for Monday is to write down your weekly to-do list.

Pull up all of your calendars and important appointments and write them down to set up your week. Along with that, prioritize the tasks you want to complete, meetings you have planned or want to plan and also incorporate your workouts and meal plan.

Now we all know what they say, “The best laid plans of mice and men,” — but starting your week off with this solid written agenda will allow you to begin on track and will also make adjustments easier as they inevitably pop up during the week.

You can be more agile and more productive when the majority of your week is planned ahead of time. There is nothing better than entering the week with a nicely laid out plan with tasks ready to cross off!

Relationships
The final step to help make your Monday more meaningful is to plan ahead for relationship building.

We all have busy weeks with a lot of moving parts, but relationship building and networking should always be a focus. Here are some ways to make this more manageable.

First, develop your “core” list of mentors, influencers, or whatever you want to call your most coveted contacts. These are the people who you keep in contact with the most and reach out to when in need of help or guidance. Keep these individuals close and reach out to them often. Ask how they have been and be mindful of what’s going on in their lives too.

Next, identify “lost” connections, or those that you’ve developed a relationship with but over time have lost contact with. Work to keep these people more top of mind and converse about what each of you have going on.

Finally, make a list of “acquaintances” that have been influential in your career or that you have developed even a small relationship with. By identifying your core contacts, lost connections and acquaintances, you will have a “living” list that constantly evolves.

Select a core contact, lost connection and acquaintance to reach out to each week (at least) to make sure you’re always maintaining and growing relationships, while reinforcing the friendships you have.

These three tips are just a start. There are many things you can do on the weekend to refresh and recharge and set yourself up for a productive week. But, I have found these three items are the top priorities for me as I look to plan my week. After a while, they become habitual and they’re just part of a regular weekend.

Shifting Your Perception of The Hustle Mentality

This article originally published for Front Office Sports

We live in a world that increasingly glorifies the #hustle culture. You know the one I’m talking about, always on the #grind, setting meetings, working out, traveling, all work, no sleep. Just follow my guy Gary Vaynerchuk on any of his platforms and you’ll see the epitome of this glorified mentality. It has its merits but, trust me, it’s not for everyone.

That said, I’m not here to tell you not to work hard. But I am here to provide suggestions to help you become your most productive self. I know everyone is wired differently so I’m speaking here from past experiences. The #hustle and #riseandgrind mentality can be draining on you not only mentally, but physically and emotionally.

I’ve already written in this space about work/life balance. I wanted to continue along those lines and discuss a few more habits I have adapted in recent years that have helped me be more productive. You’ll notice that these habits don’t involve using the latest app, or another way to keep me plugged in. These are some “old school” methods that, to me at least, are still ways to #hustle and keep you on the way to being the best version of yourself.

1) Hand Written “To Do” Lists — I’ve long felt the most comfortable when my “to do” list is written out and I can physically cross items off or re-order them as priorities shift. It’s been proven that the best way to remember things is to write them down by hand. That was all I needed to hear a while back to make the change to a more traditional method. I still use apps like Calendar, Notes, Reminders and Evernote for certain things (the pinging on my phone is still needed), but I rely on them much less that I used to. I also like to hang on to my lists and planners. With an app, things eventually get deleted. To me, that just seemed like a tidy way of organizing. But with a paper trail, it’s a great way to look back at your past week, month or year. There is something refreshing about reflecting on how much you’ve accomplished. I also have heard many stories about families discovering old journals and notes from family members. What a cool way to remember and reminisce about a loved one when you can read their accounts in their own words and handwriting!

2) Face-to-Face Connections — I’ve been reading recently about how email controls our day. This in turn means we are letting other people’s agendas dictate our productivity. How many times do you just about get in your “zone” or say to yourself that you’re going to focus on a certain task for the next hour and then PING, you get distracted by that “urgent” red flag email? I’m guessing more often than you want to admit. We have to change the way we respond to emails and other distractions. I’ve learned that I need to set aside certain times of my day to check them and from there prioritize my responses. Not everything needs a response! Now to get to the title of this point, face to face connections. What I try to do for pressing matters is make time to set face-to-face meetings. Not long, boring meetings. But, short and productive personal sessions. It’s amazing how much you can accomplish meeting face to face! This is even a tactic I like to use when networking and connecting. Don’t just rely and emails and texts. Work as hard as you can to meet someone for coffee, a quick lunch or a happy hour drink. You’ll be amazed at how productive they can be.

3) Reflection and Wellness — I must give credit to me better half for this section. My wife Megan has totally transformed the way I reflect, stay mindful and make sure I’m taking care of myself physically. These are also ways to help keep you grounded if you feel that the #hustle is getting the best of you. A few things that I have adopted are journaling, getting enough sleep and understanding the concept of peaks and valleys. Journaling has helped me chronicle the best parts of my day and reflect on the things that matter to me the most. This can be anything from time with my family, getting that interview I wanted, or even the Cardinals sweeping the Marlins. You will also be astonished at how much reflecting on the good will keep you focused on your goals. Getting enough sleep is usually not a problem for me, but when life and work get stressful or complicated, it can really affect your sleep patterns. You must remain cognizant of your sleep patterns. It’s OK to shut off the #hustle at 10pm or earlier each night and go to sleep. It’s also OK to sleep past dawn. Figure out when you can get the 7–8 recommended hours for most adults to help balance your hormones and help your body recover.

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I mostly kid when I say that these are “old school” ways of staying productive. I’m not that old, and these methods can work for nearly anyone. What I am saying is that as much as I strive to work hard, reach for my goals and build relationships, I can’t get caught up in the #hustle culture. That just doesn’t work for me. It’s not how I am wired.

If you find yourself scared of the real world or scared of the grind of working for an athletic department, a corporation or an agency…don’t. Be yourself. Stay true to the principles and methods that keep you focused and grounded.

If you’re someone who has been working for a while and you’re not Generation X and also not a Millennial, I will tell you same thing. Be yourself. Don’t compromise your values, don’t lose your mindfulness and don’t let the #hustle culture get to you.

 

Professional Development Q&A With Kevin DeShazo

This post is the 10th in a series of Q&A sessions with friends, former colleagues, acquaintances and other contacts who I consider both influential and inspirational. Each of these individuals possesses a skillset that I believe you will find valuable. They have each made an impact throughout my career path and I wanted to feature them in this series.

Part 1   Part 2   Part 3   Part 4   Part 5   Part 6   Part 7   Part 8   Part 9

Name: Kevin DeShazo (@KevinDeShazo)
Profession: Founder of Fieldhouse Media and Culture Wins Championships
Degree: BS in Management Information Systems, MBA in International Business

You should know by now that I’m a big fan of Twitter.  You’ll find out below in this interview that so is Kevin. So, it shouldn’t come as a surprise that he and I first connected on our favorite social media platform. We’ve been having conversations on our favorite social media platform for around 2-3 years now. He may even have ended up in my timeline because of interaction with Mark Hodgkin or Chris Yandle.

But, I digress. Kevin and I share many common traits and have had lots of conversations outside of Twitter quite frequently. His thought leadership when it comes to smart social media use for student athletes is second to none. Make sure to check out what he has going on over at Fieldhoue Media. His latest effort, Culture Wins Championships, is all about providing leaders in athletics with a proven program to create a championship winning culture. He is an expert in both areas and is constantly delivering his messages to the top athletic programs in the country.

All of that said, I think you will find Kevin’s discussion below not only informative, but useful as well. I hope you enjoy the following tidbits and advice from Kevin DeShazo.

1) How does your current profession align with the degree you graduated with? If you have held other jobs, how closely have they been aligned?
Ha. It doesn’t, at all. My degree was in Management Information Systems. I knew early on I didn’t want anything to do with that field, but I sort of stumbled into where I am now. My first job out of college was as an embalmer’s assistant at a funeral home (a story for another day) then I got into the healthcare recruiting. In 13 years (that makes me feel old), my actual degree has had nothing to do with my professional career.

2) What did you ‘plan to do’ after college and how close is that to what you’re doing at this point in your career? Were there any deviations along the way and did they help/hurt your path to your current job?
Truth be told, I’m not much of a planner. I go wherever “feels right” and love to keep my options open. So I didn’t have a specific plan once I graduated. This is probably why I ended up working at a funeral home. It seemed fun, so why not? I never could have envisioned doing what I do now.

For one, social media wasn’t really a thing. Facebook existed and MySpace was coming, but the iPhone didn’t exist and the world as we know it was vastly different. And traveling the country to speak to athletes, coaches and leaders was honestly never something I considered. I always wanted to do something “big” but I didn’t know what that was.

Along the way I went from the funeral home to the corporate world and then to starting my own businesses. There were incredible successes and failures along the way (I went 2 years without making any money). But those opportunities and situations gave me perspective on the bigger story of life, and drove me to want to help people believe they have a story worth telling.

3) What’s your best piece of advice for today’s entry-level candidates?
Know your strengths and weaknesses, be humble yet believe you’re capable. Be willing to do the work. Know your why.

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4) What do like the most about your profession?
I love being on campus and interacting with people, getting to help them realize what they’re capable of. On the social media side it’s helping players, coaches and administrators realize they have a story worth telling and guiding them in how to tell it. With leadership development, it’s helping them believe they are capable of being leaders worth following and guiding them through that process. It’s incredible to see a leader and a team truly change their culture. And the emails/calls/texts I get about the impact that our work is having on individuals, teams and even families/marriages. It’s incredibly humbling and energizing. It’s a tiring job that requires a lot of travel, but I head home every trip grateful for what I get to call work.

5) What is the biggest challenge you face in your profession?
People have gotten to a place now where they think that because student-athletes spend a ton of time on social media, that means they understand it and know how to use it well. So helping administrators realize that’s not reality, and that social media education is still crucial for these groups. I thinking also battling complacency. Fieldhouse Media has established itself as the leader in social media education for college athletics, but that doesn’t mean I can get comfortable. With Culture Wins Championships, the challenge is that the leadership space is really noisy and crowded, so trying to serve leaders in order to show them how what we have to offer is different.

6) How has your industry changed during your time as a professional?
I started Fieldhouse in 2011, when the social media world was mostly Facebook and Twitter and most people were afraid of it. Today, social media is the way people communicate and new platforms continue to arrive on the scene. Early on, administrators wanted student-athletes to be scared of social media and wanted education centered on that. Today, they realize how important and valuable it is for student-athletes to use social media purposefully. I prefer to focus on the positives so that has made my job a lot easier.

7) Why do people leave your field or company? Do you agree with why they leave?
I think people leave the field because they are exhausted. Athletics is an “always on” industry and it can cause serious stress on individuals and families. People either embrace that and find the balance where they can, or they get frustrated and tired and pursue careers outside of athletics.

8) Are you considering leaving your current field or company?
Absolutely not. I genuinely love what I do.

9) What is your favorite social media platform?
Twitter, without a doubt. I love the community, the people I’ve been able to meet and the opportunities it’s provided me.

10) What was the last book you read? The last TED talk or other e-learning content you consumed?
Last book I read was Shoe Dog (the Phil Knight bio – highly recommend). Also a huge fan of the StoryBrand podcast and (shameless plug) The Liberator podcast – provided by the guys who run the GiANT Worldwide, the leadership company behind Culture Wins Championships.

11) Where do you receive your news and information?
Twitter…end of discussion. Just kidding…

A. Print Newspaper — What’s that?
B. Online Newspaper — The Oklahoman, The Tulsa World, The New York Times
C. Television — Typically tuned to ESPN or The Food Network. (I try not to watch cable news).
D. Twitter — A variety of news outlets and individual journalists (from sports to politics to culture to religion or a variety of other topics)
E. Facebook — I try to avoid Facebook

12) What are your hobbies? Do you wish you had more time to pick up a hobby?
If I’m not at work or with family/friends, I’m running, cycling or roasting coffee.

Professional Development Q&A With J.W. Cannon

This post is the ninth in a series of Q&A sessions with friends, former colleagues, acquaintances and other contacts who I consider both influential and inspirational. Each of these individuals possesses a skillset that I believe you will find valuable. They have each made an impact throughout my career path and I wanted to feature them in this series.

Part 1   Part 2   Part 3   Part 4   Part 5   Part 6   Part 7   Part 8

Name: J.W Cannon (@cannonjw)
Profession: Senior Project Lead, Sponsorships and Events at UPS
Degree: Kinesiology

I was introduced to J.W. through my good friend Chris Yandle. In fact, I think a trend is developing on these blogs as not only have I profiled Chris, but many of the other folks who have been gracious enough to be featured on here I have met via Chris. But, I digress.

J.W. was kind enough to speak with me a few times as I look for new career opportunities. He had excellent insight for me about his career path and things I should/could consider as I pursue my next opportunity. He was transparent and very helpful and I can’t thank him enough.

You’ll learn more about him below, but I highly suggest giving him a follow on Twitter. He’s funny, has some great #dadlife tweets and also is one of the creators of #sbchat, a weekly twitter chat discussing all things sports business. Just search #sbchat on Twitter. I hope you enjoy the following tidbits and advice from J.W. Cannon.

1) How does your current profession align with the degree you graduated with? If you have held other jobs, how closely have they been aligned?
My degree program and current profession are both tied to sports, but that’s where the comparison ends. Kinesiology (the science of human movement, for those that don’t know) programs largely serve to train informal and formal recreation/fitness professionals and physical education teachers/researchers. Quite a bit different from the business world.

2) What did you ‘plan to do’ after college and how close is that to what you’re doing at this point in your career? Were there any deviations along the way and did they help/hurt your path to your current job?
When I stopped playing sports in college, I needed something to fill that void, so I started working at the recreation center at James Madison. At the time, it was a brand new facility, and the organization was getting students more involved in NIRSA – the governing body for recreational sports. I got really involved, and thought that I would be taking a graduate assistant position somewhere, and going on to work at a university somewhere. Just before I graduated I decided to take an internship (required for graduation) with a global sports agency – at the time Advantage International, but is now known as Octagon. After that three months, I decided that the sports business world was more my calling. So I scrapped my original plans and started seeking jobs in that space instead.

3) What’s your best piece of advice for today’s entry-level candidates?
Learn to independently solve problems and do things for yourself. Resourcefulness is a trait that’s innate and almost impossible to teach, but so useful. That trait is something I lean on a little bit every day.

4) What do like the most about your profession?
Seeing the work that I do make so many people happy. In the beginning, all of the bright lights and big personalities of the sports business are easy to get swept up in. Over time, going to another game is just part of the job. But I never get tired of seeing the passion fans have for the work that we do. It keeps me going on a day-in, day-out basis.

5) What is the biggest challenge you face in your profession?
Convincing people that we are more than just banner hangers and ticket brokers. Yes, we deal with signage. Yes, we deal with tickets. Yes, we go to cool events. But sponsorship is a strategic marketing discipline just like every other part of the marketing mix.

6) How has your industry changed during your time as a professional?
Accountability has become a much bigger issue, especially given the price tags involved with sponsorship and media. Gone are the days of impressions based metrics or doing sponsorships because “the CEO likes X”. Those are replaced by more complex engagement metrics and ties to the bottom line of the company.

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7) Why do people leave your field or company? Do you agree with why they leave?
Most people leave the industry for greener pastures because they feel that their skills are not valued properly. It’s not the highest paying industry, you tend to work odds hours and upward movement is often dependent upon how willing you are to move somewhere else. Some people feel that they should be getting more for that effort. The challenge is that there’s a line of hungry people out the door that are willing to do that job that look just like you (or better than you) on paper. So the industry is a little resistant to change in that regard because they don’t have to. I can’t say I agree or disagree with anyone’s decision to leave the industry, though. That’s a personal decision.

8) Are you considering leaving your current filed or company?
No, I’m not considering leaving. But in this industry you always have to keep your eyes and ears open, otherwise you’ll miss opportunities.

9) What is your favorite social media platform?
Twitter (@cannonjw)

10) What was the last book you read? The last TED talk or other e-learning content you consumed?
Last Book: Chaos Monkeys by Antonio Garcia Martinez…fascinating look at the crazy Silicon Valley tech world
Last TED Talk: Tim Urban, Lessons from a Master Procrastinator

11) Where do you receive your news and information?
A. Print Newspaper – Never
B. Online Newspaper – All the time, largely through a series news feeds and aggregators (RSS, Flipboard, Nuzzel, etc)
C. Television – still quite often
D. Twitter – specialized and real time news
E. Facebook – personal only
F. Other – go through over 2K pieces of content per day using aggregators

12) What are your hobbies? Do you wish you had more time to pick up a hobby?
My 6-year old son and my family is my hobby. Whatever time I do have, I like to spend with them.

4 Easy Ways to Find Work-Life Balance

It is possible to make some subtle changes to your lifestyle and find the right balance that makes you function efficiently in all aspects of your life. 

This post was originally published by and written for Front Office Sports (@frntofficesport).

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Individuals working in athletics and sports business know they’re choosing a certain lifestyle making the career decision to work in sports. A lifestyle that typically includes late nights, long hours, stretches away from family and friends, low compensation, lack of healthy meals, too many meals with limited activity, and the list goes on.

Those are just some of the reasons why people get burnt out and tend to transition to other career opportunities which offer a suitable work-life balance. That phrase “work-life balance” can mean different things to different people however. It doesn’t always mean changing careers or leaving a job that you really enjoy even if you have to make personal sacrifices.

Take it from someone who used to work in athletics and made the decision to look for a more balanced opportunity a few years ago. It is possible to make some subtle changes to your lifestyle and find the right balance that makes you function efficiently in all aspects of your life.

Below are some things to consider and some resources that exist to help you find that work-life balance to help you be the best version, both personally and professionally, that you can be.

Prioritize what gives you the most satisfaction –  Prioritization is key to achieving many things in life, but especially in finding balance. Does your job need to pay a certain amount? Does it need to have no travel at all or less travel than you experience currently? Does it need to offer flexible vacation time or generous holidays? Will it allow you opportunities for career development and growth? Will the employer offer a gym membership or on-site gym access? Prioritizing what aspects are important to you and will help you feel balanced. Discuss these items with those important to you and rank them. Use this a guide to help you remain where you are, look for something better, or just to keep you in the right frame of mind throughout your career.

Build downtime into your schedule – “Busy” is such an overrated word. There I said it. We’re in a culture of busy. People always say they are busy, like it’s a badge of honor. It’s really not. To me it means you can’t prioritize your time and efforts. Therefore you’re left scrambling all the time and use “busy” as a cover. Let’s stop the culture of busy. It can be done day planning your day with periods of down time, or periods when you are doing things that aren’t worth the time and effort. Make plans around improving your health. Make plans around strengthening the relationships that matter in your life. Downtime can mean many things and building in the time will make you a better person.

Focus on the good: complain less, appreciate more  – Gratitude is a powerful thing. So is positivity. YOU have a choice each day and during each situation you encounter to face it positively. YOU also have the choice to count your blessings and be grateful for everything you have in your life. So, stop complaining and start appreciating. You’ll be amazed at how your life will change. You’ll be amazed how you can change other people’s lives. You’ll also be amazed at the opportunities that will come your way when you remain connected to those that matter with a positive and grateful attitude.

When working, get in the zone  –  This last tip applies to being the most productive worker, employee, boss or mentor you can be when working. You have to be able to multi-task when working in athletics. Actually, looking at most job posting for any advertising and marketing jobs in any field will have “multi-tasking” as a critical skill. I tend to think of multi-tasking a little differently. I think you have to be able to accomplish multiple tasks and meet multiple deadlines within a given day or week. But, you need to tackle each task with a single focus. Don’t try to handle them all at once. Set your task priorities, focus on finishing on each task without interruption and get in the zone while working on each one. This will allow you to accomplish those tasks, but not get derailed along the way. It can get tough spinning so many plates at your agency or athletic department, but setting up your day with this focus can be a game changer.

These may seem like simple tips. And you know what, they are! They’re easy ways you can transform your life. They can make you a better person and help you achieve the professional and personal life balance that so many seek to achieve. Believe me, I practice the tips above and can attest to their power.

 

Professional Development Q&A With Lora Wey

This post is the sixth in a series of Q&A sessions with friends, former colleagues, acquaintances and other contacts who I consider both influential and inspirational. Each of these individuals possesses a skillset that I believe you will find valuable. They have each made an impact throughout my career path and I wanted to feature them in this series.

Part 1   Part 2   Part 3   Part 4   Part 5

Name: Lora Wey (@LoraWey)
Profession: Executive Director of Annual Giving at Illinois State University

I was first introduced to Lora Wey when doing research and prospecting for Verge Pipe Media, working to connect with those working in higher education annual giving. As an alum of Illinois State, I was thrilled to make a new connection with my alma mater and learn about their recent successes on Giving Tuesday. In fact, I profiled Lora previously to get her first-person perspective on how to run a successful giving day effort. You can read that article here.

Since our first interactions, Lora has been a great resource and sounding board for me on a variety of topics. She is one of the best in her industry and I am thankful that she is representing my alma mater and helping it become the preeminent public university in Illinois. I hope you enjoy the following tidbits and advice from Lora Wey.

1) How does your current profession align with the degree you graduated with? If you have held other jobs, how closely have they been aligned?
My degree was in international business and Spanish. I’ve worked in higher education  since I graduated college. Although not directly related to my degree, my liberal arts education and affinity for working with people prepared me well to learn the art and science of fundraising.

2) What did you ‘plan to do’ after college and how close is that to what you’re doing at this point in your career? Were there any deviations along the way and did they help/hurt your path to your current job?
I worked as an admissions counselor at my alma mater as my first job out of college. I knew I loved the school and was passionate about the college experience. I have never had a desire to leave higher education since. I have worked in this profession for 29 years.

3) What’s your best piece of advice for today’s entry-level candidates?
My advice is that your first job will not be your last. Be open to the experience and gain as much knowledge and experience as you can. It will be your springboard to the next chapter in your professional career.

4) What do like the most about your profession?
I like that our work changes lives every day. Not just the lives of students, but donors lives as well.

5) What is the biggest challenge you face in your profession today?
We can no longer depend on just a few channels of communication to resonate with donors. With the increased amount of not for profits and changing technology, we are forced to stay ahead of the curve in terms or messaging and creativity so that we remain a relevant giving priority to our alumni and potential donors.

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6) How has your industry changed during your time as a professional?
The biggest change is fewer donors giving more dollars. In order to sustain the pipeline, we need to grow our donor base. Telephone and direct mail are just a few of the many channels of communication in which we must be present. In addition, we no longer employ a one message fits all donors campaign. We must segment strategically in order to capture the attention of our audience.

7) Why do people leave your field or company? Do you agree with why they leave?
Perhaps they think more money can be made elsewhere. Many schools are experiencing financial hardship causing frozen wages. It becomes demoralizing to staff not to be rewarded year after year for your efforts.

8) Are you considering leaving your current field or company?
If I choose to leave it would not be for financial reasons, but for a different professional opportunity within higher education.

9) What is your favorite social media platform?
Facebook…I’m 50 years old and my friend base doesn’t utilize Instagram, Twitter, Snapchat etc. 🙂

10) What was the last book you read? The last TED talk or other e-learning content you consumed?
I am currently reading You Win In The Locker Room First by Jon Gordon and Mike Smith. Our leadership team is reading and reflecting on how their advice is relevant in the work we do as managers.

11) Where do you receive your news and information
Of the choices you gave us (Print Newspaper, Online Newspaper, TV, Twitter, Facebook or other) I definitely get my news from online newspapers and my Facebook feed.

12) What are your hobbies? Do you wish you had more time to pick up a hobby?
I volunteer with several not for profits in my community as an advisor to fundraising or mentoring. It energizes me.

Professional Development Q&A with Kevin Adema

This post is the third in a series of Q&A sessions with friends, former colleagues, acquaintances and other contacts who I consider both influential and inspirational. Each of these individuals possesses a skillset that I believe you will find valuable. They have each made an impact throughout my career path and I wanted to feature them in this series.

Part 1   Part 2

Name: Kevin Adema (@KevinAdema)
Profession: Digital marketing consultant and educator
Degree: B.A. Business & Psychology, post-secondary CAAP designation from
ICA

I was introduced to Kevin at Second Wind’s Agency Account Manager College in Chicago last spring. I was lucky enough to attend last spring’s two-day certification, where Kevin was a featured presenter. As the only agency representative in attendance that worked for a digital-only agency, I was dubious Kevin would tell me something I didn’t think I already knew.

Thankfully, Kevin’s presentation offered a wealth of new ideas and perspective on the state of digital and how agencies are falling behind. Even though I was working for a digital first agency, there was still plenty I learned and I’ve remained in contact with Kevin ever since.

Please check out his website and look into his classes on digital strategy. You won’t regret it. I hope you enjoy the following tidbits and advice from Kevin Adema.

1) How does your current profession align with the degree you graduated
with? If you have held other jobs, how closely have they been aligned?
Education’s aim is always to empower and to train the student “how” to
think, “how” to learn and then, “how” to apply. My formal education paved
the path for me to have knowledge in both the business and personal realm
so in that regard, it is fully aligned with what I do currently. Are the
specifics from one course or another directly linked to my daily practice?
Not really as in my field of marketing, every day presents new issues.
Moreover, as marketing marries businesses with consumers, a marketer must
be a continual student, obsessed with learning and continually willing to
adapt.

2) What did you ‘plan to do’ after college and how close is that to what
you’re doing at this point in your career? Were there any deviations
along the way and did they help/hurt your path to your current job?
I didn’t have an exact ideal job in mind. I love business and I love
working with people. I was blessed to start my career in an agency as
marketing fuses my two professional passions together.

Deviations: no, not really. I’d say there were delays: Agency life can be
grinding as we get wound up in the daily ebb and flow of turning work
over. These patterns of “busy” can keep a person stuck and not growing.

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3) What’s your best piece of advice for today’s entry-level candidates?
Be obsessively humble. Marketing is NOT about you and moreover, it’s
definitely NOT about the brand. Marketing is about understanding human
behavior and real human needs and then, filling those needs. I’d humbly give free access to our Fundamentals course to any marketing professional.

4) What do like the most about your profession?
The exact moment when someone says: “now I get it” and they get fired up,
excited and passionate about doing digital the right way.

5) What is the biggest challenge you face in your profession?
I’m battling 100-year old legacy thinking. It’s deeply entrenched into our
academics and established business protocols. Although millions of dollars
have been spent proving the “old way” isn’t working, change is never easy
even if it’s desperately needed.

6) How has your industry changed during your time as a professional?
When I first started in an agency, we still had CMYK film and Quark was
the epitome of a designers toolbox. Those are long gone and digital
has completely changed how marketing works forever. We can’t use
traditional media approaches where we talk AT an audience. Digital has
given the consumer a voice and real power. It’s a dialogue, not a
monologue.

7) Why do people leave your field or company? Do you agree with why they
leave?

Marketing is not 9-5. Burn out, stress, fatigue are all factors.
Marketing is also very people centric. Any time you put more than 1 person
in a room, there exists a good chance for drama and politics.
I’ve learned many hard lessons dealing with people. I’ve made many
mistakes but hopefully, I’ve also empowered and taught enough people to
make a difference.

8) Are you considering leaving your current field or company?
Never.

9) What is your favorite social media platform?
Any coffee shop where two people can put their mobile devices away and sit
face-to-face and talk. 🙂

If I had to choose, probably Linkedin as it attempts to stay professional
but as with most platforms, it’s loaded with content and not discussions.

10) What was the last book you read?  The last TED talk or othere-learning content you consumed?
I have a very large business library and use it frequently. The most
recent book I’ve spent the most dedicated time in was: “The Shift” by
Scott M. Davis. His philosophy of how marketers must change to become
leaders of tomorrow has inspired much of my work.

11) Where do you receive your news and information
A. Print Newspaper
B. Online Newspaper
C. Television
D. Twitter
E. Facebook
F. Other

Yes to all, but remember, reading or watching is not necessarily learning.
For example, if I read something in a certain publication that has an
inherent certain slant, have I learned the truth? NO. I’ve learned a
perspective on the truth. Read always to gain information from numerous
sources and then learn how to combine it for value. When numerous credible
sources all point to the same outcome, you have knowledge.

12) What are your hobbies? Do you wish you had more time to pick up a
hobby?
I am married to a wonderful woman and we have three beautiful kids.
Spending time with them is my hobby and of course, I wish I could do it
more than I do.

Where Personal and Professional Meet

IMG_1307When I launched my personal blog last spring, the goal was to share my personal experiences through a creative outlet (writing, duh) that most recently I hadn’t been able to do for pleasure. Each blog to date allowed me to express information I am not sure I would have shared publicly in the past, while remembering how much I love to write. 

Additionally, the feedback and encouragement I have received about my posts has been tremendous. Thanks to everyone who took the time to comment or reach out to me in some way. Those messages reinforced that I made the right decision.

That said, my blog is going to take a slightly different direction and tone as I continue to immerse myself in the world of Verge Pipe Media. After my first few blogs, I mentioned that my goal was to mix personal posts with content that would establish me as a thought leader and innovator in the world of inbound marketing. Now that I am at VPM, I’m spending a lot of time and effort to help grow the company, as well as writing for our company blog.

Going forward, I will link to the blogs that I publish for VPM on this site. I will also occasionally take the time to write about my personal journey and express my thoughts on how to set a positive example.

Because I have a very structured “work” blogging schedule, I want to make sure that my creative professional efforts are published to the widest audience. So, I hope that my readers (do I have readers?) will welcome this new mix of professional industry information as well as personal posts.

I said all that to say this . . . I won’t just be pushing my marketing and public relations thoughts on this blog. But, you will see a lot of that content here more often.

I plan to hold myself accountable and also provide additional blogs that are both entertaining and inspirational for those that may need the encouragement.

In the meantime, please read my first official blog post from the Verge Pipe Media Blog: Creative Possibilities For Brands and Live-Stream Video Apps

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Be A Better You

IMG_6317 - NEWI’ve not lived up to my pledge to fill this blog with regular posts, because as I’ve said previously, life keeps getting in the way. That’s a good thing though, and I have kept up my practice of writing down the thoughts that swirl in my head. I’ve been working on getting those notes into this blog and I’m finally ready to share a few with you now.

As I’ve faced some rejections and adversity this spring, I’ve been made further aware that you have to look out for yourself because nobody else will. I’ve also been made well aware that YOU are the only person who cares about your personal growth. It’s up to you, and only you, to make it happen!

It is imperative that when times get tough, you stay positive and you stay proactive. The best way to further your personal growth is through positivity and proactivity. If you aren’t doing these two things, you are being reactive and negative and will be unprepared to take action when faced with adversity.IMG_6318 - NEW

Keep these tactics in mind as you look to grow yourself personally…

Be passionate, but also be realisticBeing passionate is good, but you must look at the big picture when you get passionate about something. Having passion without realistic goals or a taking a proper look at the big picture can lead to frustration.

Fear will only hold you back – Let go of your fears and face things with positivity. Stop worrying! Taking a risk will be uncomfortable, but if you are confident in your choices, there should be no fear of failure. You must be ready to step outside your comfort zone!

Emotional decisions are usually bad decisions – Letting emotions get in the way of a big decision can lead to misguided reactions. You are usually acting with a minimal amount of thought when emotional. Sometimes our emotions are based on an unusual impulse. Always make sure to take time to look at the big picture and consult your better judgement.

Flexibility for change is vital – It is easy to get comfortable with your surroundings and accepting things as they are. Comfortable is easy, change is hard. But, it is important to stay flexible and learn to accept change. Learning to accept change is vital to long-term happiness and success.

Identify what you don’t want – It is important to realize that recognizing the things you don’t want in your life is as important as recognizing what you do want. Identifying what you don’t want helps you to focus on the big picture. Don’t ignore what you don’t want. Recognize it and make the decisions to get you what you do want.

Take ownership of your actions – When you have considered the points above and have clarity about your personal growth, act and act confidently. Take full ownership of your actions and be ready to accept the outcome. Taking full ownership will allow you to achieve success in the long-term.

YOU ultimately control your attitude each day and hopefully these tips can help you find some personal fulfillment.

I hope to write again soon and provide some personal and professional updates in addition to other ways you can better yourself with positive thinking. Stay tuned and thanks for reading.

-Tod

Routines Are Good

IMG_2004(1)I have goals to make this blog much more focused and to post more frequently. But, life keeps getting in the way these days. Even without a steady job, I find it difficult to carve the proper time to create new posts.

I told myself that to get back on this writing thing, I need to hold myself accountable and develop a content calendar for the rest of the summer.

That said, this week I will touch briefly on a point I brought up in my first blog. From there, anticipate a few new pieces each week and possibly (hopefully?) updates on my job search and career opportunities.

If you remember in my first post, I provided ideas to help you cope with difficult times. I’ve expanded on a few of those already in this space. The one I am finding most helpful these days is . . . routines are good.

I can’t say this enough, routines are good.

My newest routine, the ones that I implement daily, are writing down thoughts which are swirling in my head to un-clutter my mind and sticking with my workout plan.

Even if your routine is doing one common thing each day that you enjoy . . . Do that one thing. Then do it tomorrow. And the next day. And the next. That is all. If you do your one thing, it will make you feel good. You did it. That’s all you need to do!

You may think that one thing can’t possibly be enough to consider it “a routine,” you’d be wrong. You will be amazed at how once you’ve accomplished your one thing, you will feel like you’ve accomplished something big. Your day will feel complete. You will feel fulfilled.

Then you start to stack those “one thing” accomplishments on top of one another and, before you know it, your outlook on your circumstances is better. You’ll soon have achieved a month’s worth of “one thing” accomplishments and your attitude will have improved.

Your “one thing” could be anything, such as these examples I’ve mentioned before:
1) Working out
2) Meeting a friend for lunch
3) Writing a blog post
4) Playing with your kids
5) Writing down your ideas
6) Starting a savings fund for a vacation
7) Reaching out to “weak” contacts
8) Cooking dinner

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My “one thing” routine is a stabilizing force for me right now. When you hear “one thing a day,” boy does it take the pressure off your circumstances.

Routines are good, especially “one thing” routines. So, no matter what that one thing is . . . get up, get the blood moving, check things off that “to-do” list, but don’t forget to accomplish the one thing that YOU enjoy each day.