Four Ways Social Media Professionals Can be More Effective

IMG_0250

This article was originally published by Front Office Sports. 

Social media marketing strategy and planning have come a long way since the “Wild West” days of the early 2000s. Gone are the days of doing social media just to do social media. You can’t say you have a Facebook page, or Instagram and Twitter account and not build a strategy around them.

You may be surprised to find that PR and #smsports pros still struggle with certain aspects of social media. Whether it is trouble showing ROI, lack of support or resources, or frustrations with the ever-changing platforms that exist.

All of these factors play in to a team, company or brand having to constantly re-evaluate their social media strategies and goals.

In a recent dialogue with #smports and #highered pro Chris Yandle, he brought up some great points about some of the hardest elements that PR pros struggle with when it comes to social media.

His quote was perfect . . . “Too many PR people treat social media like a megaphone rather then a conversation.” That is so spot on. Many brands and companies still treat social like a one way conversation. Using the old “spray and pray” method, they just shout their messaging and don’t try to make their content “social” at all.

So, when trying to make sense of how PR pros can get better, Chris listed four elements they need to concentrate on more to be effective. Allow me to elaborate on Yandle’s thoughts and present the four ways social media pros can be more effective on social media.

IMG_0264

Strategy

I’ll say it again, you can’t just do social media to do social media. It’s not a place to just dump press releases and news stories. It’s not a place where you consistently cross link to content from other platforms and not make it unique. Social media has to tie in to your overall goals. It has to help answer the “why” or the “what” behind your goals.

It has to help serve a purpose. What are you trying to accomplish? What are your growth goals? What are your revenue goals? Do you want more fan engagement? What content are fans telling you they want? You have to build a strategy to help achieve these goals with social media. I know for a fact that companies and athletic departments are filled with many talented leaders and thinkers. Get them together and build a comprehensive strategy that ties social media to your business goals.

Planning

Once you have a sound social strategy that aligns with your goals, you must develop a plan to execute said strategy. Too many people fall into the trap of figuring out the “why” and “what” behind their social efforts, but then fail to plan accordingly and fall into the same pattern of content. Planning also means you need to consistently evaluate your reporting data and analytics.

You know what they say . . . “The best-laid plans of mice and men often go awry.” You must be diligent in your reporting and evaluate the success of your plans with data. Don’t be afraid to test and learn, but always evaluate what is working with data-based decisions.

IMG_0266

Content Curation

I’m sure you’ve heard this term thrown about plenty, but how many PR and #smsports pros actually know what it is or how it is beneficial? Content curation is the process of gathering information relevant to a particular topic or area of interest.

A good PR strategy must include organizing and sharing the best and most relevant content on a specific issue. This is content curation. What are your fans saying about your team or brand? Can it be leveraged to help tell your story? What are the popular subjects being discussed in your subject matter area? How can you position yourself in that space? A good content curation process will definitely help set your social media apart from your competitors.

Being Social

You would think being social on social media is a given. You’d be wrong. I can’t echo Yandle’s thoughts enough, that “too many people treat social media like a megaphone and not a conference call.” There are so many opportunities on social media to interact and delight your fans or targeted personas by listening and responding to them. Be authentic. Tell stories. Ask questions. Listen and respond.

Be sure to track the conversation around specific phrases or words that are important to your company. Then leverage them to discover opportunities on how to better serve your targets and create better content for them. You’ll be impressed at how your platforms will grow in both audience size and engagement when you are truly social and conversational with your content.

We all should have a goal of getting better everyday. Try to something new. Inch closer to those campaign goals. Evaluate your data and see what’s working. Network and meet someone new. Constantly strive for improvement.

All of these things should be considered when you’re working through your social media strategy. By thinking strategically about social, you’ll be able to impress your bosses who may still not “get it.” You will not only be able to show them the plans in place to succeed, but the results they want to see that affect their bottom line. You can’t ask for much more than that can you?

 

Four Ways To Avoid FOMO

This blog was originally published by Front Office Sports

Fear Of Missing Out. FOMO. I know you’ve heard of it. It’s a real thing and both people and brands have trouble with it on social media. I’d be willing to bet that both of those groups fight it on a daily basis.

Social media is such a huge part of our daily lives. The latest studies show that social media captures 30% of our online time. This percentage has increased each year (not surprisingly) since sources began tracking this activity.

This ever-increasing checking of social media is leading to many cases of FOMO. Our attention is diverted from our real work and real problems by the escape of social media. I’d be willing to bet many of the posts you see on social media come from brands and marketers trying to capture your attention.

Those marketers see these statistics and know their target audiences are spending more time on social media each year. So, what better way to reach them than with social messages.

In the process of marketing on social media, brands also fall into the same FOMO traps and begin to post content that is off-message and off-brand, just so they can appear to be “hip” and “on-trend”. There’s always some made up hashtag day or celebration day on social, and god forbid a brand not try to partake.

But let’s be real, not everything on social is important (gasp!) and not everything on social needs to distract us from what really matters. So, in an effort to help level off your time spent on social media, let me present my four ways to avoid FOMO so you can become a better version of yourself.

IMG_0301

It’s all a highlight reel
I’ve spent the recent party of my career working within social and digital media and I sometimes get to the point of struggling to see what is the point of it all. I am a confessed Twitter addict (I’m working on this) and also really enjoy other platforms. But sometimes I struggle to see what’s the point of it all.

A thought that has helped me process the popularity contest that is social media is that it’s just that, mostly a popularity contest. People brag about their best bits and that’s it. And there is the belief that share and like counts quantify how exciting your life is. A recent study says almost a quarter of what you see on social media is either faked or exaggerated.

This leads to people comparing themselves to their peers and being in constant competition to get their life as good as everyone else’s. Stop this thinking. In fact, enjoy social media through the lens of knowing it’s all a highlight reel. Stop comparing. Stop judging. Everyone’s highlight reel looks awesome. Know that everyone is facing problems that aren’t “Facebook worthy” and their life is never perfect as it is depicted. Keeping this perspective can make social more enjoyable.

Less is more
This old phrase holds true for social media as well. If you want to be your best self and avoid FOMO, set goals or parameters to check and post on social media less. It may be a struggle at first. Heck, you may have to delete the icons from your phone (raise your hand if you’ve done this!). But, I’ve found this to be very therapeutic.

Two years ago when I went through some major life struggles, I gravitated away from social media instead of towards it when times got tough. I’m generally a private person and sharing my struggles on Facebook and Twitter just seemed wrong. So, I began to check and post less often. It helped me realize that I shouldn’t compare my life to everyone else’s highlight reel. It also allowed me to focus more on what mattered to me personally (formed by my own opinions and not others) and I shifted my focus to others around me.

Set a goal this month to check and post on social media less and focus on yourself and those that are important to you more. Trust me, this will simplify things in your life.

IMG_0299

Best self
Now that you have everyone else’s posts in the proper context and you’ve simplified your posting and checking, is there anything else you can do to become your best self and avoid FOMO?

Yes! Now is the time to evaluate what makes you happy and not what is appearing to make other people happy. Focus on what matters in your everyday life. What are you learning new today? Who are you reaching out to today? What are you challenging yourself with today? Did you hug your kids? Did you tell your spouse you love them? Did you pray? Did you workout? Did you stick to your new health eating plan? These are all ways to help keep you on track to being the best you and ways to make you happy.

These are also all things that are better than posting that latest selfie or one-liner on social media. Prioritizing the things that matter the most to you, and leaving social media as a small portion of your life will keep FOMO at bay.

IMG_0300

Is it worth it?
The last point is an attempt to drive home every thing I have said to this point. Is FOMO worth it? My wife has a phrase she likes to use on me when I’m contemplating a decision. She will say to me “And then what…”. Which means, what happens next? What are the consequences or outcomes of your decision? So you post that selfie on Instagram with the trending hashtag. Well, and then what? What does it do for you? Why does it matter?

So you saw people gathering at the bar and then joined in and stayed till “last call”. Well, and then what? You probably went to work hungover. Or you worse, you got to work late. Or you missed church on Sunday morning or that early morning commitment you had on Saturday.

Having FOMO and letting the highlight reels of social media suck you in can lead to unintended consequences or outcomes. Work hard to think about if your activity and posts on social media are really worth it. Just always ask “And then what…”, you’ll be surprised at how this phrase can change your decision making.

IMG_0298

I’ve struggled with FOMO my entire life. Even before social media existed, I was the person who struggled to leave a party, didn’t want to miss out on what others were doing and needed that human interaction. I also always compared what others were doing as a way to evaluate my life.

It has been a process during my adult life to change these habits and begin to focus on what is really important to me.

FOMO is hard. I get it. But, the tips above are a great way to make changes in your life. They aren’t drastic changes, but are ones that will help you take social media a little less seriously and help you prioritize the things that will help you become the best version of yourself.

 

 

 

Your Career May Be A Jungle Gym…And That’s OK

A popular book on the #SBBX and one my wife read this summer is Sheryl Sandberg’s thought-provoking book, Lean In: Women, Work, And The Will To Lead. It’s a great read for working women and for the men who are married to them.

One of the more popular quotes from the book, one which we have discussed at length, is the following: “A jungle gym scramble is the best description of my career. I could never have connected the dots from where I started to where I am today.” She attributes the metaphor to Fortune magazine editor Pattie Sellers.

She’s totally right. We grow up hearing about the “career leader” and how your career should be a “climb to the top” or at least a climb to a level that makes you happy and secure. I had this mindset for most of my early professional career. It was all I knew really. But, if I had to do things over again, I’m positive I would approach my career differently.

The era of employment for life with one company is over. Workers now switch from job to job much more frequently in search of grafter fulfillment and compensation. Today, the average person changes jobs 10 to 15 times (with an average of 12 job changes) during his or her career. Most workers spend five years or less in every job, so they devote more time and energy transitioning from one job to the next.

That is why approaching job searches must be done differently these days and consistent networking is a must. You also have to be agile as you track and adjust to job market trends.

So how do you go about having this agile mindset? How do you plan for professional development and not just career planning? Let me provide a few examples I now employ during my career shifts that I wish I had been more cognizant of from the jump.

IMG_0280

Stay Relevant I’ve written this previously, but staying relevant by learning to code, getting various certifications and learning the basics of video production and photography are great ways to stay up to date on industry trends. Many companies today look for talent that is experienced in wide areas of expertise. Always learning new things and staying relevant in the skills that industry HR people are looking for will help you as you look to advance your career.

Be Mindful of Your Social Media Presence — I have many thoughts on “personal branding” which I hope to write about for FOS soon, but I did want to touch on the topic here. Whether you realize it or not, everything you post on social media can help form people’s opinions of you. Therefore, it is your choice to either actively control and shape your personal brand, or let others do it for you. You need to be your best advocate because how you present yourself online could determine future leadership or career opportunities.

Take Advantage of Lateral or Downward Moves — This one may seem counterproductive, but career opportunities come in all shapes, sizes and directions. This is really what can turn your career path into a career jungle gym. During my time searching for new employment I’ve spoken with many people who arrived to their current position by moving laterally within a company or even down, to then progress in a different department. These moves also allow you to see the bigger picture of your business or brand from another point of view. Always stay open to the opportunities that present themselves. You never know what move, no matter the direction, may be the next key to your career success. Trust me here, I can pinpoint a specific lateral opportunity with a previous employer that I wish I had pursued. I don’t dwell on it, but I do look back at how foolish I was for not even entertaining the thought of trying a different route during my early tenure in athletics.

Apply For The Position Anyway — I can’t tell you how many times professionals hold back from applying for a position because they don’t think they have the skills needed to succeed. It’s OK if you don’t, as long as you have the drive, motivation, and resourcefulness needed to get the job done. Be calculated in your risk taking. Honestly assess where your skill gaps are and get advice from a mentor to help you determine if the position is a right fit for your development plan.

IMG_0278

These are just a few things to consider as you move around on your career jungle gym. It’s perfectly OK to not always climb upward as you move to each new career opportunity. You have to move in the directions and in the positions that will bring you the most joy and give you the most career fulfillment.

Just because the move may not be in the direction that your father, mother, sister or brother made in their career path, doesn’t mean you’re not advancing your career.

By considering the steps above, continuing to network and build relationships, and knowing it’s OK to make career moves every few years, you’ll ultimately find that progressing through your career like a kid on a jungle gym is perfectly normal.

 

 

 

 

 

 

We Become the Books That We Read

This article was originally published for Front Office Sports.

Reading is to the mind what exercise is to the body and prayer is to the soul. We become the books that we read.” — Matthew Kelly

As I continue the jungle gym climb through my career (more thoughts on this next week), I’ve become more and more of a reader. By stating this, I know I am admitting that, outside of the sports page or Sports Illustrated in high school and college, then Twitter and sometimes Facebook in my early adult life, I never read much at all.

As I’ve gone through life’s inevitable ups and downs, reading has became a source of pleasure and relaxation for me. It’s a time to be mindful, learn about my profession, learn new things and gain wisdom from others. I didn’t always view it this way and fully admit I wasted many years not committed to reading and learning.

The older I get and the more I realize you can never stop learning and reading, the more I take Matthew Kelly’s quote to heart. I’ve seen the changes that exercise and a proper diet have brought to my life and I’ve also begun to realize the power of prayer. Reading is another part of my life that has become a must for me if I’m to become the best version of myself.

I now find myself adding to my reading list on a regular basis, discussing with friends and family the latest books they have read. In my opinion, you should always have a running list of books that you want to read, or that have been recommended to you for one reason or another. This allows you to consistently learn and figure out which books become a part of you.

IMG_0255

Towards the end of each professional development Q&A session that I recently published on my personal blog, I asked for the last book each subject read or was reading.

Publishing this blog reading list exposed me to a new endeavor my friend Mark Hodgkin recently began. His “Sports Business Book Exchange” is a great way to connect with others in the #sportsbiz industry and also keep your reading list fresh.

I’m on my second month in the exchange and it’s already been a very rewarding experience. If you’d like to join or have questions, hit Mark up on Twitter or visit the sign up link here: #SBBX

Below is the aggregate list from my blog series in hopes that you will get some inspiration for your own reading and soon learn that you too will become the books you read. Trust me, this is a good thing!

Chris Yandle — Do Over by Jon Acuff

Karen Freberg — Known by Mark Schaefer

Kevin Adema — The Shift by Scott M. Davis

Kristin Seed — Four Hour Work Week by Tim Ferriss

Troy Johnson — Edelman and the Rise of Public Relations by Franz Wisner
Headed For Home by Mary Helen Brown

Lora Wey — You Win in the Locker Room First by Jon Gordon and Mike Smith

Mark Hodgkin — So Good They Can’t Ignore You and Deep Work by Cal Newport

Brett Myers — The Short and Tragic Life of Robert Peace by Jeff Hobbs and Hillbilly Elegy by J.D. Vance

J.W. Cannon — Chaos Monkeys by Antonio Garcia Martinez

Kevin DeShazo — Shoe Dog: A Memoir by the Creator or Nike by Phil Knight

I plan to add each and every one of these books to my “on deck list” and I hope that you check them out as well. Below, I’ve given a few more recommendations from my book shelf that you may like.

What I’m Reading — The Explicit Gospel by Matt Chandler, It Looked Like Forever by Mark Harris and Big Magic by Elizabeth Gilbert.

What’s On Deck — Brands Win Championships by Jeremy Darlow, The Best Yes by Lisa Terkeurst, Rich Dad Poor Dad by Robert T. Kiyosaki, Rediscover Catholicism by Matthew Kelly, The Last Boy: Micky Mantle and the End of America’s Childhood by Jane Leavy, Pistol by Mark Kriegal

What I Recommend — Resisting Happiness by Mathew Kelly, Toughness by Jay Bilas, One Last Strike by Tony LaRussa, 3 Nights in August by Buzz Bissinger, The Book of Basketball by Bill Simmons, The Southpaw — Bang The Drum Slowly — A Ticket For Seamstitch all by Mark Harris, Content Rules by Ann Handley and CC Chapman, UnMarketing by Scott Stratten, What To Do When It’s Your Turn by Seth Godin, Jab Jab Jab Right Hook and #AskGaryVee both by Gary Vaynerchuck.

I’d love to hear feedback on the above recommendations and I’d also like to hear some of your favorites. Please email, tweet, or leave comments below with some of your favorite recommendations.

Four Important Groups to Follow on Social Media

IMG_0275

I don’t claim to be a Marketing and Social Media expert. In fact, I shudder when people use that word or any form of that word (ninja, guru, etc.) to describe themselves.

It’s not that I’m downplaying my skills or anyone else’s, but I think we all can be continual learners and never stop growing in our chosen field. There are some people more knowledgeable than others on certain topics, but nobody is an expert in my mind when it comes to social. It moves too fast for someone to have all the answers.

Do I have strong options on digital and social? Sure! But, I don’t claim to be an expert. I do love to have ongoing discussions on topics that are important to marketers. I’m always trying to read the latest articles from thought leaders, peers and industry executives to stay relevant. As I stated, things change so rapidly with social, it’s important to have these conversations to stay relevant.

That’s why it has always been important for me to follow four certain groups on social media. It’s critical to follow this diverse group of people and brands because you need to make sure you are keeping up with all the current conversations taking place in the industry.

So, what are these groups you ask? Here are my four group to follow on social media.

Professional Connections
This is a group that I have mentioned before in my my writing. You have your subsets of connections (core, lost and acquaintances) that you should be reaching out to consistently. These “living” lists should evolve, but you should make sure that you are connected with these folks on social media so you always have a touch point.

You may find that communicating or keeping in touch on social media is the easiest way to foster certain relationships. During these last few months, I have made a better effort to follow and connect with all levels of my “living” connections list. Keeping consistent conversations on social will allow you to learn about new opportunities (seminars, job openings, etc.) and keep you plugged into the latest news.

You never know where a conversation may lead or how a conversation will help you make your next career connection or advancement. Similarly, by extending your knowledge and expertise, you may help someone else to do the same.

Employers/Potential Employers
This segment is important from a personal branding and messaging standpoint. Following your current employer(s), and your potential employer(s) helps you share and amplify their messages. I’ve also found it incredibly useful to follow the Human Resources accounts for companies that I’d like to work for.

This comes in handy when writing cover letters, answering questions in their online portal and when speaking during an interview. If you can speak the language of your current and potential employers, you’ll have a greater advantage over those that don’t.

IMG_0276

Clients/Competitors
What drives your business to be successful? Other than the hard work of your team, it’s your clients and competitors. Following these groups will keep you focused on their needs and core messages. If you’ve ever worked for a marketing, PR or advertising agency you know that retaining your current book of business is critical.

A good way to make sure their messages are being received (even if you are in charge of their messaging) is to follow them yourself and view their social content against others in the native setting. Another critical part of any business is monitoring your competitors for the same messaging.

Keeping your finger on the pulse of industry messaging will help you to serve your clients better and make sure they’re either keeping pace or leading the race when it comes to their company goals for marketing, advertising and PR.

People You Disagree With
This last segment is a hard one for me and I promise I won’t name any names. But, if you truly want to broaden your social media network and your personal network, you need to follow some dissenting opinions from your own. Now I don’t mean to follow these people if they’re only going to make you mad or you’ll argue with them online. That won’t look good for you or for them.

What has been healthy for me is finding someone who you agree on most things with, but not on all things. Personally, this has brought about provocative and positive discussions that opened my eyes to how other people view certain topics. Even if you never come to an agreement on a certain topic, knowing you can have a serious conversation and remain friends is important.

You will get too insulated and susceptible to group-think if you don’t enter into discussions like this. Trust me here, I’m sure you already know a person or two who fits this description. I urge you to follow them and have discourse on topics that matter to you in order to open your mind to a new way of looking at things.

Following these four segments on social allows me to keep in touch with the current “hot topics” in the industry and foster some great relationships. I can’t tell you how many Twitter, phone, email and LinkedIn conversations I’ve had with people who I consider close friends and colleagues, yet I’ve only met a small portion of them IRL (“In Real Life” for you non-millennial types).

By following a diverse group of contacts from the segments I defined above, I’m confident that you will continue to get value from your social media interactions.

 

Snapchat Is A Toy

I’m taking a slight break from my mindfulness and career development posts to talk about a subject which I hope generates some debate for those in the #sportsbiz, marketing and advertising worlds. I want to talk Snapchat. Specifically, I want to talk Snapchat as a marketing and advertising tool.

Why? Because I’m a long time marketer and communicator whose career has taken place both pre-social media and post-social media. I also think a lot of marketers are still trying to figure out what numbers matter and what platforms make sense for their brands.

But one thing I’ve remained pretty adamant about is that . . . Snapchat is a toy. What do I mean by that? Let me explain.

One of my twitter acquaintances (Thanks Sean!) used that phrase recently and it stuck with me. I’ve always had a hard time articulating why I didn’t think Snap needed to be obsessed over. And this phrase summed it up at a basic level.

The phrase came up again between us recently after my Twitter feed had automated a post from the Hootsuite blog debating Snapchat vs. Instagram. Sean challenged again me with this thought . . . “Who has the analytics?”

I totally agreed with his point. What are you measuring? What goals can be considered measurable? Are those measurables what really matter? How do you get access to that data? Of all the platforms, Snapchat analytics seem the hardest to track down and to measure.

IMG_0267

Millennials and GenXers alike both use Snapchat at a high rate, there is no denying that. The latest figures from May of 2017 show Snapchat has 42 million monthly active users. That’s a pretty big number and one that has marketers and advertisers salivating.

But I still contend that Snapchat is an app used for one-to-one interactions between close friends or a small group of friends. I’m also willing to bet that most of those users don’t want to see ads in an environment set up so intimately.

Because marketers ruin everything, we know there are ads on Snapchat. Surely you’re like me and can obviously tell when you’re viewing a series of stories and a then “story” appears that is ad. The one I see a lot is for “lower my bills” or “15-year vs. 30-year mortgage.” First, that shows I’m old if I’m getting ads served to me about bills and house payments! Second, though creatively filmed, the “stories” are pretty easily detected as ads and I click past them.

This is why I feel if you’re looking for social platforms on which to run advertising or marketing campaigns, Facebook, Instagram and Twitter are still the best place to spend your budget dollars. In my opinion, ads on these sites fit better natively and are much less intrusive.

We need more ads that create better experiences, that are relevant, don’t interrupt and add value. Instagram provides a native experience, integrating links and calls to action via the direct message feature, bio section or through posts on a brand’s page. I continually get questions on how to make Snaps actionable or tie them to concrete business goals via some sort of CTA.

You can also target much better and get better data to measure an ads effectiveness. Facebook, Instagram and Twitter allow you to see real measurables which your team has derermined, or will determine, important. I’m dubious you can get the same from Snapchat currently.

People can say that Instagram and Facebook are copying all of Snapchat’s best features to stay relevant. So what if they are? Those sites have way more active daily and monthly use and people are already familiar with how to navigate those platforms.

That’s another reason why I believe those sites are a better place to spend your ad dollars. I’ve had more than one close friend, family member, fellow marketing professional and agency partner tell me that with Instagram stories being rolled out along with other advertising features, Instagram is becoming a top platform for them to reach their target personas.

IMG_0274

Snapchat is a toy. Is that a bad thing? No. Does that mean that you can’t enjoy it? No, that’s what toys are meant for. But, what I’m trying to say is that Snapchat isn’t the platform for everyone to obsess over if you can spend your ad dollars smarter in other areas.

I have more thoughts on this topic, but I’ll save those for future blogs. However, I wanted to provide you a glimpse of some of my thoughts on one of today’s most pressing marketing and #sportsbiz topics.

Please let me know what else you’d like me to share or discuss. And I know you will have some thoughts for me on this specific topic, so please feel free to comment below, give me a shout on Twitter, or shoot me an email.

 

 

3 Easy Ways To Strengthen Your Network

IMG_0263

This article was originally published for Front Office Sports.

Networking and relationship building should be a continual process in your life. This means you should consistently strive to foster your existing connections, build new ones when you can and work to “play the connector” where it is applicable.

I’ve shared some of the following thoughts in the past, but it’s important to reiterate these tips and emphasize their importance. I realize we all have busy weeks with a lot of moving parts. However relationship building and networking should always be a focus.

By elaborating on these processes, I hope to make them less intimidating for you. Here are my three easy ways to strengthen your network.

Consistency In Outreach
First, develop your “core” list of mentors, influencers, or whatever you want to call your most coveted contacts. These are the people who you keep in contact with the most and reach out to when in need of help or guidance.

This can be about 10–15 people. Keep these individuals close and reach out to them often. Ask how they have been and be mindful of what’s going on in their lives too.

Next, identify “lost” connections, or those that you’ve developed a relationship with but over time have lost contact with. Work to keep these people more top of mind and converse about what each of you have going on. This number may fluctuate, but try to identify five of these to begin with.

Finally, make a list of “acquaintances” that have been influential in your career or that you have developed even a small relationship with. This can be an evolving list of 10–15 people as you expand your network. By identifying your core contacts, lost connections and acquaintances, you will have a “living” list that constantly gets updated.

Select a core contact, lost connection and acquaintance to reach out to each week (at least) to make sure you’re always maintaining and growing relationships, while reinforcing the friendships you have.

Play The Connector
If you’re like me, you’ve either received an interview, received a recommendation or maybe landed a job because of a previous connection you’ve established. Something that’s just as fulfilling is repaying those favors and “playing the connector” for other individuals.

Don’t just network for selfish reason, network in order to help your connections out when they need it as well. It is an amazing feeling when you can make an introduction or recommendation and it ends up helping out a close connection or acquaintance.

Networking is a two-way endeavor and playing the connector is immensely fulfilling. If you think playing the connector is daunting, here are a few ways you can get started.

  • Join professional networks associated with your profession and attend meet-ups, mixers, etc.
  • Start a diverse reading list. Come up with the five or six things you like and pick out a book in each topic.
  • Also, read blogs on these topics, follow folks on twitter discussing them or look at local seminars focusing on them.

These are excellent ways to nurture and expand your network and learn about ways to help yourself and others. You’re never too old to stop learning new things and meeting new people.

Give Thanks
This is also not a new topic for FOS, but it can’t be stated enough. It really can’t. Being thankful should be a mindset that is adopted all year long. It is nearly impossible to advance your career without the help and guidance of others.

Everyone who you interact with in your career (both good and bad) has an impact on you whether you realize it or not and for that you should be thankful. Always be thankful for the moments that helped you improve and for those teaching moments when things didn’t go your way.

When it comes to networking specifically, thanks can come in many forms, but for me it usually means a hand-written thank you note. Make this a part of your weekly outreach. Strive to reach out to those tiers of connections mentioned in point number one above with hand-written notes.

I know email is easy and convenient, but the extra time and effort it takes to write a note won’t go unnoticed. It may even prompt someone else to take up this extra-special step of gratitude!

By following the simple tips above, I have gained many valuable friendships and relationships, which have been critical to me both professionally and personally.
Every interaction you have while networking is a way to showcase yourself and your skills. Take advantage of all of these occasions and encounters to learn new things and expand your horizons.

You’ll be amazed at what will come your way and happen in your career when you are consistent in your outreach and work to improve the lives of others just as much as you seek to improve your own.

 

 

Shifting Your Perception of The Hustle Mentality

This article originally published for Front Office Sports

We live in a world that increasingly glorifies the #hustle culture. You know the one I’m talking about, always on the #grind, setting meetings, working out, traveling, all work, no sleep. Just follow my guy Gary Vaynerchuk on any of his platforms and you’ll see the epitome of this glorified mentality. It has its merits but, trust me, it’s not for everyone.

That said, I’m not here to tell you not to work hard. But I am here to provide suggestions to help you become your most productive self. I know everyone is wired differently so I’m speaking here from past experiences. The #hustle and #riseandgrind mentality can be draining on you not only mentally, but physically and emotionally.

I’ve already written in this space about work/life balance. I wanted to continue along those lines and discuss a few more habits I have adapted in recent years that have helped me be more productive. You’ll notice that these habits don’t involve using the latest app, or another way to keep me plugged in. These are some “old school” methods that, to me at least, are still ways to #hustle and keep you on the way to being the best version of yourself.

1) Hand Written “To Do” Lists — I’ve long felt the most comfortable when my “to do” list is written out and I can physically cross items off or re-order them as priorities shift. It’s been proven that the best way to remember things is to write them down by hand. That was all I needed to hear a while back to make the change to a more traditional method. I still use apps like Calendar, Notes, Reminders and Evernote for certain things (the pinging on my phone is still needed), but I rely on them much less that I used to. I also like to hang on to my lists and planners. With an app, things eventually get deleted. To me, that just seemed like a tidy way of organizing. But with a paper trail, it’s a great way to look back at your past week, month or year. There is something refreshing about reflecting on how much you’ve accomplished. I also have heard many stories about families discovering old journals and notes from family members. What a cool way to remember and reminisce about a loved one when you can read their accounts in their own words and handwriting!

2) Face-to-Face Connections — I’ve been reading recently about how email controls our day. This in turn means we are letting other people’s agendas dictate our productivity. How many times do you just about get in your “zone” or say to yourself that you’re going to focus on a certain task for the next hour and then PING, you get distracted by that “urgent” red flag email? I’m guessing more often than you want to admit. We have to change the way we respond to emails and other distractions. I’ve learned that I need to set aside certain times of my day to check them and from there prioritize my responses. Not everything needs a response! Now to get to the title of this point, face to face connections. What I try to do for pressing matters is make time to set face-to-face meetings. Not long, boring meetings. But, short and productive personal sessions. It’s amazing how much you can accomplish meeting face to face! This is even a tactic I like to use when networking and connecting. Don’t just rely and emails and texts. Work as hard as you can to meet someone for coffee, a quick lunch or a happy hour drink. You’ll be amazed at how productive they can be.

3) Reflection and Wellness — I must give credit to me better half for this section. My wife Megan has totally transformed the way I reflect, stay mindful and make sure I’m taking care of myself physically. These are also ways to help keep you grounded if you feel that the #hustle is getting the best of you. A few things that I have adopted are journaling, getting enough sleep and understanding the concept of peaks and valleys. Journaling has helped me chronicle the best parts of my day and reflect on the things that matter to me the most. This can be anything from time with my family, getting that interview I wanted, or even the Cardinals sweeping the Marlins. You will also be astonished at how much reflecting on the good will keep you focused on your goals. Getting enough sleep is usually not a problem for me, but when life and work get stressful or complicated, it can really affect your sleep patterns. You must remain cognizant of your sleep patterns. It’s OK to shut off the #hustle at 10pm or earlier each night and go to sleep. It’s also OK to sleep past dawn. Figure out when you can get the 7–8 recommended hours for most adults to help balance your hormones and help your body recover.

Design
I mostly kid when I say that these are “old school” ways of staying productive. I’m not that old, and these methods can work for nearly anyone. What I am saying is that as much as I strive to work hard, reach for my goals and build relationships, I can’t get caught up in the #hustle culture. That just doesn’t work for me. It’s not how I am wired.

If you find yourself scared of the real world or scared of the grind of working for an athletic department, a corporation or an agency…don’t. Be yourself. Stay true to the principles and methods that keep you focused and grounded.

If you’re someone who has been working for a while and you’re not Generation X and also not a Millennial, I will tell you same thing. Be yourself. Don’t compromise your values, don’t lose your mindfulness and don’t let the #hustle culture get to you.

 

Career Advice From 10 Marketing Professionals

If you’ve been following my writing this spring, then you know I have been featuring Q&A sessions with friends, former colleagues, acquaintances and other contacts who I consider both influential and inspirational.

Each of these individuals possesses a skill set that I believe my readers will find extremely valuable. Additionally, they have each made an impact throughout my career path and I wanted to feature them here into perpetuity.

To make things easier for you, I have linked to all 10 posts below. Please check out all the sessions and drop me a line or leave comments to share your thoughts. If you have advice or something you want to add, I want to hear it!

I hope that you are able to learn something from one of these great people.

SONY DSC

PROFESSIONAL DEVELOPMENT Q&A LINKS

Part 1: Chris Yandle  

Part 2: Karen Freberg  

Part 3: Kevin Adema

Part 4: Kristin Seed  

Part 5: Troy Johnson  

Part 6: Lora Wey

Part 7: Mark Hodgkin  

Part 8: Brett Myers  

Part 9: J.W. Cannon

Part 10: Kevin DeShazo 

4 Ways to Stay Relevant In Today’s Marketing World

This article originally published for Front Office Sports

As we approach graduation season, a popular topic that’s appearing on my social feeds is advice for those about to graduate. While this post is being published around the same time, I try not to wait until just this time of year to help those who may need it. I strive to set meetings, write blogs and join discussions all year long, focusing on self improvement and career development.

As many of you know, today’s marketing and communications landscape is changing rapidly. So rapidly in fact, that seasoned professionals sometimes find it hard to stay sharp and keep their skills up-to-date with the latest trends.

As a way to help both young professionals and those with a little more “fungus on their shower shoes,” I would like to offer some tips on how to stay relevant in today’s ever changing marketing landscape.

Design

1. Get Certified — There are many FREE certifications available to marketers today designed to help keep your skills sharp. The one that I recommend to most is the Inbound Certification from HubSpot. HubSpot is the world’s largest and best Inbound Marketing software platform and the authority on educational inbound marketing resources. Many of these resources include training videos which are categorized into a series of Marketing Certification courses. Of the five total courses offered, the Inbound certification is far and away the most completed course and the most comprehensive. The Google AdWords Certification is another increasingly popular online certification. This particular certification allows individuals to demonstrate that Google will recognize them as an expert in online advertising. Additionally, Hootsuite offers a series of social media marketing courses that are also defined to drive real business results. I can’t stress this enough, retaining certifications by any of these outlets will ensure you’re keeping up with the latest marketing trends.

2. Learn To Code — There was a time when knowing how to code or program was only for IT professionals or those that “are good with computers.” As you well know, if you’re going to hold nearly any professional job these days, you better know more than just the basics of using a computer, tablet or smart phone. I may be dating myself, but I definitely remember the times when this wasn’t the case. Any entrepreneur, marketer or freelancer will tell you today that coding can help you succeed and separate you from your competitors. As with the certification tips above, there are many FREE resources available online that can teach you the basics of coding and programming. If you’d like a handy list of places that offer coding for free, I’ve got you covered.

3. Learn Video Basics — I should probably take my own advice here. I mean I just wrote a post about how video marketing is the hottest trend right now, yet I’m not much help with a camera or editing. If you want to add value and separate yourself from the employee in the next cubicle, learn to shoot and edit video. It’s that simple. I reached out to my good friend Chris Yandle to discuss this tip, as he is a recently self-taught videographer and photographer. His new role allows for great flexibility for career development and Chris immediately began to improve his value by learning these two skills. He says he watched a lot of YouTube tutorials and edited video while he watched them. To quote him “We live in an amazing time when information is everywhere and YouTube is a prime example. It is free and offers may hours of online learning.” Some employers and universities may also pay for certain photography and video courses, but start with YouTube videos and you can construct a realistic timeline to learn more about video production.

4. Never Stop Learning — This is a mantra that I try to live by. Don’t ever get set in your ways or think you have all the answers. Learning can apply to many things too, not just your professional career. Start a reading list and try to read as much as your free time allows. Make the list diverse and don’t just read about work or careers. I try to mix in books about marketing, sports, religion, fitness and mindfulness. But that is just me. Come up with the five or six things you like and pick out a book in each topic. Also, read blogs on these topics, follow folks on twitter discussing them or look at local seminars focusing on them. Also make sure to consistently network and connect with friends and colleagues. Come up with a list of your top 10–15 “core” connections and make sure to touch base with them regularly. Always look to nurture those relationships. Finally, join professional networks associated with your profession and attend meet-ups, mixers, etc. These are excellent ways to nurture and expand your network. Making these new connections allows you to learn new ideas and new ways of thinking. You’re never to old to stop learning new things and meeting new people.

It sometimes can feel daunting when a new app, new feature or new platform is seemingly announced weekly. It doesn’t mean that you have to learn a new skill or change your whole marketing campaign. But, it does remind us that innovation never stops and therefore we must keep learning and trying new things.

Following the tips above can help you remain agile and relevant. They will help you expand your skill set and learn new things to help you advance your career. But, this is just a simple list to get your mind going. I’m sure some of you could add to this list and think of even more ways to add value to your employer. We’d love to hear your comments and suggestions below. Drop us a line or tweet at us with your ideas.