Using Twitter to Advance Your Career

Twitter wasn’t always my favorite social media platform. In fact, if you ask my former colleagues that remain with Conference USA, they may remember how hesitant I was to sign up for the platform and begin to leverage it with the league. I’ll remind you that this was around 2008-09 when people were sending just under 300,000 tweets per day. It was mostly a conversation platform and because I wasn’t familiar with the interface, I didn’t “get it.” However, it didn’t take long for me to come around on its usefulness. I soon saw its business value and I’ve been fairly addicted to Twitter ever since.

As most people know, worldwide Twitter usage spikes during prominent events, specifically sporting events, with the World Cup and Super Bowl setting usage records each time an event is held. It can be a communal platform that offers near real-time conversations. Despite these items, Twitter still isn’t as popular universally as some would think, especially among 18-29 year olds. This demographic makes up about 36% of all Twitter users. Compare that to Instagram, where 32% of all internet users are using the platform and a whopping 59% of Instagram users are between the ages of 18-29.

During my time as an Auburn University adjunct instructor this past fall, students expressed an interest in learning more about Twitter. In the class of 20 public relations students, many felt they weren’t fully aware of how they could leverage the platform as they prepared to enter the “real world.” Most admitted they could see the value, but weren’t sure how to devote the proper time to it.

Most people use social media tools in many ways for many reasons and thus there is no “secret sauce” for how to get the most out of Twitter. However during my active usage, I have found many ways to take advantage of the platform during my career. Below is a modified version of my presentation to the class at Auburn. I hope you can take away the following key points and make the most of all Twitter has to offer in order to advance your career.

Growing Your Network
It may seem cliché, but in order to further your career you must network, network, NETWORK. Twitter is such a natural way to connect with people because over time you learn more about people’s personal and professional interests. To take that further, you can choose when you want to engage in a conversation and even jump into interesting conversations between other people without it being awkward or inappropriate.

There are many great people in my network who I’ve met via Twitter and still mainly interact with them on the platform. I’d argue that these relationships are as “real” as some I’ve had with people I interact with interpersonally each day. Many of the people I spent time interacting with during my recent job search were Twitter connections. Some offered advice while others offered people to contact and organizations to consider in my job search.

Keeping Tabs on Things That Interest You
The students really liked hearing that they could make Twitter whatever they wanted it to be. By that I meant you can follow those people, brands or whoever it may be that interests you. It can then serve as a de-facto news aggregate or personal RSS feed. For me personally, I follow many national sports writers, beat writers covering my favorite sports teams, #smsports professionals, marketing professionals, thought leaders, entrepreneurs and more.

Whatever field of work you’re in, I’m willing to bet that there is an awesome community of like-minded individuals from it on Twitter. Whether you want to connect with young professionals or journalists and PR professionals, Twitter is the perfect tool for keeping your pulse on what’s going on.

 

 

 

 

 

 

 
Twitter Chats
My final item is more of a mini listicle. Another great way to expand your network on Twitter and use it to advance your career is to follow Twitter chats. While chats typically take place once a week or month, by participating you are able to find individuals to follow and engage with over time. Here are a few chats to get you started:

  • #U30Pro: Focuses on issues and trends surrounding young professionals. Hosted by @u30pro. (Thursdays at 8pm ET)
  • #Jobhuntchat: Focuses on advice, issues and items for those looking for jobs. Hosted by HR professionals with @JobHuntChat. (Mondays at 9pm ET)
  • #ypsportschat: Focuses on current events impacting young athletics PR professionals. Host by @ypsportschat. (Tuesdays at 9pm ET)
  • #internpro: Focuses on young professionals and connects them to mentors and offers career advice. Hosted by @youtern. (Mondays at 8pm ET)
  • #raganchat: Focuses on issue and trends for PR professionals. Hosted by @ragancomms. (Tuesdays at 3pm ET)
  • #simplychat: Focuses on social media trends to help you connect, create and convert. Hosted by @simplymeasured. (Thursdays at 2pm ET)
  • #hootchat: Focuses on social media trending topics for social media and marketing professionals. Hosted by @hootsuite. (Thursdays at 3pm ET)
  • #omcchat: Focuses on advice, issues and items for those looking for jobs. Hosted by HR professionals with @OmChat. (Fridays 12pm ET)
  • #journchat: Conversation between journalists, bloggers and public relations folks. (Mondays at 8pm EST)
  • #sproutchat: Focuses on digital marketing trends to help you grow your business. Hosted by @sproutsocial. (Wednesdays 3pm ET)

 

 

 

 

 

 

 

Twitter can be many things for many people. If you consider the above tips, is can be a social media platform that helps you advance your career. Always remember, you are the brand on Twitter. Therefore, the way you package yourself and interact can determine how it helps you in your career. You’ve got to portray and package yourself as someone that knows your values and what you want to achieve.

If you stick to your core objectives and branding, Twitter can be a valuable resource to help you advance your career. In the end, it’s up to you to decide whether you want to just have fun on social media or use its full potential to help you advance your career in ways you never thought possible.

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8 Lessons I’ve Learned (So Far) As A College Professor

Just call me Tod. I’m serious. I’m a public relations and marketing professional, I’m not a professor. So, I’m not Professor Tod or Professor Meisner. I don’t have or want my doctorate, so I’m not Dr. Meisner. I’m also not Mr. Meisner. That’s reserved for my father, a high school teacher and coach for 35-plus years in Raymond, IL. I can’t live up to that name and won’t try. So yes, please just call me Tod. It’s perfectly OK and I’ve answered to it my whole life.

Now that I have that details of the way, I’d like to share some of the biggest lessons I’ve learned (so far) as a college professor. To rewind, last summer I was approached about teaching a section of “Style and Design in Public Relations Messages” at Auburn University. I had known Terri Knight, Lecturer and Interim Associate Director of Public Relations for Auburn’s School of Communication & Journalism, for a few years and she knew I was interested in being an adjunct if the timing was right.

The timing was right at the end of the spring semester last year when she knew she would need a third section for Style and Design in the fall. She pegged me as the perfect practitioner to fill this opening and we set up lunch appointment to make sure we were on the same page.

I knew it would be a lot of work and a big time commitment. But, something in me knew I had to commit to this. Both of my parents were educators and I think deep down I realize that I may have missed my calling to be a teacher. This was my time to see if I was right and also step out of my comfort zone a little bit.

The most rewarding part for me personally from my time at Verge Pipe Media in Auburn was working with our young interns. I still felt young enough (or young enough at heart) that I was relatable, but could still impart on them the things I had learned in my professional career to date. I wanted to be able to do this with more students, and I wanted to have some control over the curriculum I would be teaching. Luckily, Terri had the same ideas in mind as I did and we agreed I would teach the section for the fall semester.

As the 2017 fall semester winds down and I approach the end of my first stint as a teacher, I wanted to share some of my thoughts and experiences. It doesn’t matter if you’re a teacher, coach, or the CMO of your company. These are leadership lessons that can help you be the best version of yourself. Without further delay, here are the lessons I’ve learned (so far) as a college professor.

I Can Do This
Without a doubt, I know that I can teach at the college level now. Whatever self-doubt I may have had before is gone. While I won’t go so far as to say I nailed every lecture along the way, or had all the answers, I know now I can teach at the highest level. If I’m teaching on a topic that I’m both knowledgeable about and have a passion for, I can excel. Plus, I will only get better! I feel like I learned just as much as the students and that’s a good thing.

Teach As You’d Want To Be Taught
This nugget was told to me early and often as I sought out advice from many people on how to succeed. I had to think back about teachers and leaders that I liked (and disliked) and make a list of “do’s and don’ts.” As I’m learning in Kevin DeShazo’s CORE Leadership classes, you must know yourself to lead yourself. Or in this case, know your team to lead your team. I tried to take that approach each class and present the material and use my knowledge in a way that I’d want it presented to me. Along the way, as I learned about the students, I was able to adjust my approach and present to them how they responded the best.

Higher Ed PR Curriculum Needs Updating
From recent interactions in the classroom and during my work for a higher education focused marketing agency, it has become clear there is a massive shortage in Inbound trained job candidates, especially those entering the workforce directly from college. This means we need to change the approach on how to teach marketing and PR in the classroom. I’m not calling for the end of the traditional college experience, but I am calling for the inclusion of at least one Inbound Marketing class for all marketing and PR majors. We should be training our next wave of practitioners how to grow responsible website traffic, write buyer personas, create remarkable content and offers, etc. Even for PR majors! Times are changing and it will serve PR majors well to learn these skills while in college to add to their skillset.

Problem Solving Skills
This is something that took me by surprise as I neared the end of the semester. I sensed a change in students’ moods as they were juggling multiple deadlines and class projects. So I was glad that I had built in some work days for them to concentrate on their website project for the class. I then began to learn that their problem solving skills seemed to be missing on these days. I kid, I kid. I know they possess these skills. But when given the chance to work in class and ask me extra questions, it was apparent they wanted me to “tell them how to do it.” I had a lot of “this used to look like this and now it doesn’t” or “I’m trying to fix this and then I messed up this.” It was a lesson for me in showing them how to work through difficulties. How to write things down as they do them, so when they need repeated, you have a process handy. It was frustrating that their default was to take the easy way out and say “you do it,” but it was a teaching opportunity for me to help reinforce problem solving skills for them.

The Obvious May Not Be Obvious
At times, I found myself getting frustrated when students weren’t performing as I’d anticipated. Then I realized I probably hadn’t communicated the class expectations clearly. I’ve learned I need to spell things out pretty clearly and leave out any ambiguity. In a class where you create a lot of content, I wanted to give the students some creative freedom. But, that’s a double-edged sword because too much freedom for the students sent them into a paralysis where they wanted more direction from me. Lesson learned: Students are bright and capable but require clear expectations.

Set Accountability
Students sometimes claim they are overworked (although the problem is often poor time management on their part). When class is cancelled, they rejoice. In that spirit, students may also look for places to exploit loopholes — like inconsistencies in a syllabus that could allow them to miss class or turn in a paper late without penalty. Those situations are tricky to handle. Two things helped me: setting a firm deadline for everything and outlining the consequences for missing it. Without such specificity, students may decide there are no penalties.

Ask Your Students
When in doubt, just ask your students. About halfway through the semester I decided to take a temperature check and see what they liked and what else they’d like to learn. To my delight, they offered up great lecture topics and also made other excellent suggestions. What a revelation! Why hadn’t I thought of this before? Why not harness their collective brainpower? Naturally, not every last detail of a course can be driven by students. But there are multiple areas in which students can become equal partners in the educational process

Showing Up Is Half The Battle
I’ve written about this one in long form. But, I must reiterate it again. Showing up is half the battle. In life, for work and in higher education. I placed hard and firm deadlines on the students and told them that a lot would be expected of them. They would have to produce a lot and showing up would help. Sound familiar? Probably kind of like every job you’ve ever had. For college professors reading this, if you are able, structure your class as close to a real job as possible. Impart they must show up, get their shit done, get it done well and soon they’ll be rewarded in time.

As I wrap this up, I’d be remiss if I didn’t thank those who helped me during this opening semester. If it wasn’t for Karen Freberg, Chris Yandle, Derrick Docket, my sisters Kelly Klopp and Kristin Seed, the aforementioned DeShazo and Knight and my amazing wife Megan, I’m not sure I could have survived. With their help and encouragement, I was able navigate the semester and bring a fresh perspective to the class that the students seemed to enjoy.

I hope to be asked to contribute to a section of this class again and apply the lessons I’ve learned (so far) as a college professor. I’m a firm believer that one must continue to learn throughout one’s life and career. I say that because life never stops teaching, so you must always keep up. I look forward to teaching the next group of students and the opportunity to learn just as much from them as they do from me.

Four Ways To Avoid FOMO

This blog was originally published by Front Office Sports

Fear Of Missing Out. FOMO. I know you’ve heard of it. It’s a real thing and both people and brands have trouble with it on social media. I’d be willing to bet that both of those groups fight it on a daily basis.

Social media is such a huge part of our daily lives. The latest studies show that social media captures 30% of our online time. This percentage has increased each year (not surprisingly) since sources began tracking this activity.

This ever-increasing checking of social media is leading to many cases of FOMO. Our attention is diverted from our real work and real problems by the escape of social media. I’d be willing to bet many of the posts you see on social media come from brands and marketers trying to capture your attention.

Those marketers see these statistics and know their target audiences are spending more time on social media each year. So, what better way to reach them than with social messages.

In the process of marketing on social media, brands also fall into the same FOMO traps and begin to post content that is off-message and off-brand, just so they can appear to be “hip” and “on-trend”. There’s always some made up hashtag day or celebration day on social, and god forbid a brand not try to partake.

But let’s be real, not everything on social is important (gasp!) and not everything on social needs to distract us from what really matters. So, in an effort to help level off your time spent on social media, let me present my four ways to avoid FOMO so you can become a better version of yourself.

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It’s all a highlight reel
I’ve spent the recent party of my career working within social and digital media and I sometimes get to the point of struggling to see what is the point of it all. I am a confessed Twitter addict (I’m working on this) and also really enjoy other platforms. But sometimes I struggle to see what’s the point of it all.

A thought that has helped me process the popularity contest that is social media is that it’s just that, mostly a popularity contest. People brag about their best bits and that’s it. And there is the belief that share and like counts quantify how exciting your life is. A recent study says almost a quarter of what you see on social media is either faked or exaggerated.

This leads to people comparing themselves to their peers and being in constant competition to get their life as good as everyone else’s. Stop this thinking. In fact, enjoy social media through the lens of knowing it’s all a highlight reel. Stop comparing. Stop judging. Everyone’s highlight reel looks awesome. Know that everyone is facing problems that aren’t “Facebook worthy” and their life is never perfect as it is depicted. Keeping this perspective can make social more enjoyable.

Less is more
This old phrase holds true for social media as well. If you want to be your best self and avoid FOMO, set goals or parameters to check and post on social media less. It may be a struggle at first. Heck, you may have to delete the icons from your phone (raise your hand if you’ve done this!). But, I’ve found this to be very therapeutic.

Two years ago when I went through some major life struggles, I gravitated away from social media instead of towards it when times got tough. I’m generally a private person and sharing my struggles on Facebook and Twitter just seemed wrong. So, I began to check and post less often. It helped me realize that I shouldn’t compare my life to everyone else’s highlight reel. It also allowed me to focus more on what mattered to me personally (formed by my own opinions and not others) and I shifted my focus to others around me.

Set a goal this month to check and post on social media less and focus on yourself and those that are important to you more. Trust me, this will simplify things in your life.

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Best self
Now that you have everyone else’s posts in the proper context and you’ve simplified your posting and checking, is there anything else you can do to become your best self and avoid FOMO?

Yes! Now is the time to evaluate what makes you happy and not what is appearing to make other people happy. Focus on what matters in your everyday life. What are you learning new today? Who are you reaching out to today? What are you challenging yourself with today? Did you hug your kids? Did you tell your spouse you love them? Did you pray? Did you workout? Did you stick to your new health eating plan? These are all ways to help keep you on track to being the best you and ways to make you happy.

These are also all things that are better than posting that latest selfie or one-liner on social media. Prioritizing the things that matter the most to you, and leaving social media as a small portion of your life will keep FOMO at bay.

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Is it worth it?
The last point is an attempt to drive home every thing I have said to this point. Is FOMO worth it? My wife has a phrase she likes to use on me when I’m contemplating a decision. She will say to me “And then what…”. Which means, what happens next? What are the consequences or outcomes of your decision? So you post that selfie on Instagram with the trending hashtag. Well, and then what? What does it do for you? Why does it matter?

So you saw people gathering at the bar and then joined in and stayed till “last call”. Well, and then what? You probably went to work hungover. Or you worse, you got to work late. Or you missed church on Sunday morning or that early morning commitment you had on Saturday.

Having FOMO and letting the highlight reels of social media suck you in can lead to unintended consequences or outcomes. Work hard to think about if your activity and posts on social media are really worth it. Just always ask “And then what…”, you’ll be surprised at how this phrase can change your decision making.

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I’ve struggled with FOMO my entire life. Even before social media existed, I was the person who struggled to leave a party, didn’t want to miss out on what others were doing and needed that human interaction. I also always compared what others were doing as a way to evaluate my life.

It has been a process during my adult life to change these habits and begin to focus on what is really important to me.

FOMO is hard. I get it. But, the tips above are a great way to make changes in your life. They aren’t drastic changes, but are ones that will help you take social media a little less seriously and help you prioritize the things that will help you become the best version of yourself.

 

 

 

Your Career May Be A Jungle Gym…And That’s OK

A popular book on the #SBBX and one my wife read this summer is Sheryl Sandberg’s thought-provoking book, Lean In: Women, Work, And The Will To Lead. It’s a great read for working women and for the men who are married to them.

One of the more popular quotes from the book, one which we have discussed at length, is the following: “A jungle gym scramble is the best description of my career. I could never have connected the dots from where I started to where I am today.” She attributes the metaphor to Fortune magazine editor Pattie Sellers.

She’s totally right. We grow up hearing about the “career leader” and how your career should be a “climb to the top” or at least a climb to a level that makes you happy and secure. I had this mindset for most of my early professional career. It was all I knew really. But, if I had to do things over again, I’m positive I would approach my career differently.

The era of employment for life with one company is over. Workers now switch from job to job much more frequently in search of grafter fulfillment and compensation. Today, the average person changes jobs 10 to 15 times (with an average of 12 job changes) during his or her career. Most workers spend five years or less in every job, so they devote more time and energy transitioning from one job to the next.

That is why approaching job searches must be done differently these days and consistent networking is a must. You also have to be agile as you track and adjust to job market trends.

So how do you go about having this agile mindset? How do you plan for professional development and not just career planning? Let me provide a few examples I now employ during my career shifts that I wish I had been more cognizant of from the jump.

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Stay Relevant I’ve written this previously, but staying relevant by learning to code, getting various certifications and learning the basics of video production and photography are great ways to stay up to date on industry trends. Many companies today look for talent that is experienced in wide areas of expertise. Always learning new things and staying relevant in the skills that industry HR people are looking for will help you as you look to advance your career.

Be Mindful of Your Social Media Presence — I have many thoughts on “personal branding” which I hope to write about for FOS soon, but I did want to touch on the topic here. Whether you realize it or not, everything you post on social media can help form people’s opinions of you. Therefore, it is your choice to either actively control and shape your personal brand, or let others do it for you. You need to be your best advocate because how you present yourself online could determine future leadership or career opportunities.

Take Advantage of Lateral or Downward Moves — This one may seem counterproductive, but career opportunities come in all shapes, sizes and directions. This is really what can turn your career path into a career jungle gym. During my time searching for new employment I’ve spoken with many people who arrived to their current position by moving laterally within a company or even down, to then progress in a different department. These moves also allow you to see the bigger picture of your business or brand from another point of view. Always stay open to the opportunities that present themselves. You never know what move, no matter the direction, may be the next key to your career success. Trust me here, I can pinpoint a specific lateral opportunity with a previous employer that I wish I had pursued. I don’t dwell on it, but I do look back at how foolish I was for not even entertaining the thought of trying a different route during my early tenure in athletics.

Apply For The Position Anyway — I can’t tell you how many times professionals hold back from applying for a position because they don’t think they have the skills needed to succeed. It’s OK if you don’t, as long as you have the drive, motivation, and resourcefulness needed to get the job done. Be calculated in your risk taking. Honestly assess where your skill gaps are and get advice from a mentor to help you determine if the position is a right fit for your development plan.

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These are just a few things to consider as you move around on your career jungle gym. It’s perfectly OK to not always climb upward as you move to each new career opportunity. You have to move in the directions and in the positions that will bring you the most joy and give you the most career fulfillment.

Just because the move may not be in the direction that your father, mother, sister or brother made in their career path, doesn’t mean you’re not advancing your career.

By considering the steps above, continuing to network and build relationships, and knowing it’s OK to make career moves every few years, you’ll ultimately find that progressing through your career like a kid on a jungle gym is perfectly normal.

 

 

 

 

 

 

Snapchat Is A Toy

I’m taking a slight break from my mindfulness and career development posts to talk about a subject which I hope generates some debate for those in the #sportsbiz, marketing and advertising worlds. I want to talk Snapchat. Specifically, I want to talk Snapchat as a marketing and advertising tool.

Why? Because I’m a long time marketer and communicator whose career has taken place both pre-social media and post-social media. I also think a lot of marketers are still trying to figure out what numbers matter and what platforms make sense for their brands.

But one thing I’ve remained pretty adamant about is that . . . Snapchat is a toy. What do I mean by that? Let me explain.

One of my twitter acquaintances (Thanks Sean!) used that phrase recently and it stuck with me. I’ve always had a hard time articulating why I didn’t think Snap needed to be obsessed over. And this phrase summed it up at a basic level.

The phrase came up again between us recently after my Twitter feed had automated a post from the Hootsuite blog debating Snapchat vs. Instagram. Sean challenged again me with this thought . . . “Who has the analytics?”

I totally agreed with his point. What are you measuring? What goals can be considered measurable? Are those measurables what really matter? How do you get access to that data? Of all the platforms, Snapchat analytics seem the hardest to track down and to measure.

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Millennials and GenXers alike both use Snapchat at a high rate, there is no denying that. The latest figures from May of 2017 show Snapchat has 42 million monthly active users. That’s a pretty big number and one that has marketers and advertisers salivating.

But I still contend that Snapchat is an app used for one-to-one interactions between close friends or a small group of friends. I’m also willing to bet that most of those users don’t want to see ads in an environment set up so intimately.

Because marketers ruin everything, we know there are ads on Snapchat. Surely you’re like me and can obviously tell when you’re viewing a series of stories and a then “story” appears that is ad. The one I see a lot is for “lower my bills” or “15-year vs. 30-year mortgage.” First, that shows I’m old if I’m getting ads served to me about bills and house payments! Second, though creatively filmed, the “stories” are pretty easily detected as ads and I click past them.

This is why I feel if you’re looking for social platforms on which to run advertising or marketing campaigns, Facebook, Instagram and Twitter are still the best place to spend your budget dollars. In my opinion, ads on these sites fit better natively and are much less intrusive.

We need more ads that create better experiences, that are relevant, don’t interrupt and add value. Instagram provides a native experience, integrating links and calls to action via the direct message feature, bio section or through posts on a brand’s page. I continually get questions on how to make Snaps actionable or tie them to concrete business goals via some sort of CTA.

You can also target much better and get better data to measure an ads effectiveness. Facebook, Instagram and Twitter allow you to see real measurables which your team has derermined, or will determine, important. I’m dubious you can get the same from Snapchat currently.

People can say that Instagram and Facebook are copying all of Snapchat’s best features to stay relevant. So what if they are? Those sites have way more active daily and monthly use and people are already familiar with how to navigate those platforms.

That’s another reason why I believe those sites are a better place to spend your ad dollars. I’ve had more than one close friend, family member, fellow marketing professional and agency partner tell me that with Instagram stories being rolled out along with other advertising features, Instagram is becoming a top platform for them to reach their target personas.

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Snapchat is a toy. Is that a bad thing? No. Does that mean that you can’t enjoy it? No, that’s what toys are meant for. But, what I’m trying to say is that Snapchat isn’t the platform for everyone to obsess over if you can spend your ad dollars smarter in other areas.

I have more thoughts on this topic, but I’ll save those for future blogs. However, I wanted to provide you a glimpse of some of my thoughts on one of today’s most pressing marketing and #sportsbiz topics.

Please let me know what else you’d like me to share or discuss. And I know you will have some thoughts for me on this specific topic, so please feel free to comment below, give me a shout on Twitter, or shoot me an email.

 

 

Engage, Engage, Engage…Invite

This article was originally published for Front Office Sports.

If you’re around me long enough you will surely hear me say, “you have to look out for №1.” What I mean by that is if you’re not looking out for your best interests, it’s not guaranteed anyone else will either. You have to be mindful and make sure you’re bettering yourself mentally, emotionally and professionally. By doing these things daily, it will allow you to improve in many areas and help you become the best version of yourself.

Another component of working to better yourself is being selfless and offering help to others when possible. Balance your efforts between looking out for yourself and finding ways to help others. If you don’t pay it forward from time to time, there will be no favors to come back your way.

So, what do I mean by all this? I mean that it is possible and actually quite easy to both look out for yourself and others at the same time. You can do that by using a method I like to call “engage, engage, engage . . . invite.” Engage with your core contacts, lost contacts and acquaintances frequently and consistently. It’s only after you’ve maintained ongoing contact that you should invite them to help you in some way.

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All too often we reach out to folks only when we need something and just “ask, ask, ask.” While it’s OK to ask for things, it’s pretty selfish to do it right out of the gate if you haven’t established a rapport or built solid relationships. It just comes off bad if you immediately go for the ask and make it apparent the connection is all about you.

You need to make sure these connections are beneficial to both sides. That’s why it’s important to engage consistently when you reach out. Reach out to others and ask how they are doing. Ask how their latest campaign turned out or what initiatives they have been coming up. It’s also OK to ask personal questions when you reach out to these contacts. Ask about their family, ask about their hobbies, establish what traits you have in common that aren’t just work related.

Integrate this line of questioning and conversation as the dominant theme in your emails and phone conversations. You will find that many of your connections will grow deep in nature when you take this approach.

Only after you have engaged consistently should you go in for the ask. Get it now? Engage, Engage, Engage . . . Invite.

After you’ve made it clear it’s not all about you, then it’s OK to do the following. Invite them to help you if you need it, whether it’s for an endorsement or otherwise. Invite them to that panel you are hosting. Invite them to meet another connection you’ve made in which you feel they may also like to meet. Invite them to discuss career development with you. Invite them out for drinks. The possibilities can be nearly endless if you follow this method.

You’ll notice a difference right away how things change in your life both personally and professionally when you take this approach. It’s a refreshing and rewarding way to approach relationship building. I can tell you first hand it has changed my life dramatically. I’d love to see it do the same for you!

 

 

3 Ways to Make Monday the Best Day of Your Week

This article was originally published for Front Office Sports.

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They don’t have to be as hard as you think. 

We all know the phrase from Office Space — “Looks like someone has a case of the Mondays.” Monday can be hard. Monday can be a drain. But, Monday doesn’t have to be. In fact, it shouldn’t be.

Monday should be used to set the tone for your whole week. It should serve as the launching point to make sure that each week is as productive as you can make it.
I know what you’re thinking. How am I supposed to make Monday count? It’s all I can do to get to the office on time! Well you’re in luck. That’s what I’m here for.

If you want to separate yourself from the other workers in the cubicle farm and get the most out your Monday, follow these three easy tips and begin to see how they can transform your weekly productivity.

Wellness/Meal Prep
For me, the key to work productivity also includes keeping up with my workouts and eating right. If I’m not working out or get into poor eating habits, it begins to affect my mood, mindfulness and overall productivity.

One way to make sure that I keep these aspects of my life in order is to plan my workouts and meals ahead of time. This isn’t as daunting as it sounds. As you look at your week ahead, try to plan for 3–4 workouts at convenient times.

This may have to be before you go into the office, at lunch, or at the end of the day. Regardless of the time, make sure to plan accordingly to keep your fitness goals on track.

For meal prep, it’s easy to schedule your weekly trips to the grocery store on the weekends. This allows you to prep for meals in advance.

How busy is your week? Do you have a meeting where food will be provided? Will you be away from your desk and need to pack snacks/protein bars? Have you scheduled lunch meetings?

Don’t leave your meals to chance! You will often find yourself choosing unhealthy food or skipping meals altogether.

A simple workout and meal plan conducted on the weekend can set you up for a successful week at the gym and at the lunch table.

Handwritten To-Do List
I wrote last week that the best way to remember things is to write them down by hand. I want to reiterate that point again and say that another way get your mind right for Monday is to write down your weekly to-do list.

Pull up all of your calendars and important appointments and write them down to set up your week. Along with that, prioritize the tasks you want to complete, meetings you have planned or want to plan and also incorporate your workouts and meal plan.

Now we all know what they say, “The best laid plans of mice and men,” — but starting your week off with this solid written agenda will allow you to begin on track and will also make adjustments easier as they inevitably pop up during the week.

You can be more agile and more productive when the majority of your week is planned ahead of time. There is nothing better than entering the week with a nicely laid out plan with tasks ready to cross off!

Relationships
The final step to help make your Monday more meaningful is to plan ahead for relationship building.

We all have busy weeks with a lot of moving parts, but relationship building and networking should always be a focus. Here are some ways to make this more manageable.

First, develop your “core” list of mentors, influencers, or whatever you want to call your most coveted contacts. These are the people who you keep in contact with the most and reach out to when in need of help or guidance. Keep these individuals close and reach out to them often. Ask how they have been and be mindful of what’s going on in their lives too.

Next, identify “lost” connections, or those that you’ve developed a relationship with but over time have lost contact with. Work to keep these people more top of mind and converse about what each of you have going on.

Finally, make a list of “acquaintances” that have been influential in your career or that you have developed even a small relationship with. By identifying your core contacts, lost connections and acquaintances, you will have a “living” list that constantly evolves.

Select a core contact, lost connection and acquaintance to reach out to each week (at least) to make sure you’re always maintaining and growing relationships, while reinforcing the friendships you have.

These three tips are just a start. There are many things you can do on the weekend to refresh and recharge and set yourself up for a productive week. But, I have found these three items are the top priorities for me as I look to plan my week. After a while, they become habitual and they’re just part of a regular weekend.

Meisner Musings Book Club 2017

If you’re like me, you are consistently adding to your reading list. In my opinion, you should always have a running list of books that you want to read, or that have been recommended to you for one reason or another.

Towards the end of each professional development Q&A session that I recently published, there was a question asking what was the last book you read or are reading. I wanted to aggregate the list below in hopes that you will get some inspiration for your own reading.

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Chris YandleDo Over by Jon Acuff

Karen FrebergKnown by Mark Schaefer

Kevin AdemaThe Shift by Scott M. Davis

Kristin SeedFour Hour Work Week by Tim Ferriss

Troy JohnsonEdelman and the Rise of Public Relations by Franz Wisner
Headed For Home by Mary Helen Brown

Lora WeyYou Win in the Locker Room First by Jon Gordon and Mike Smith

Mark HodgkinSo Good They Can’t Ignore You and Deep Work by Cal Newport

Brett MyersThe Short and Tragic Life of Robert Peace by Jeff Hobbs and Hillbilly Elegy by J.D. Vance

J.W. CannonChaos Monkeys by Antonio Garcia Martinez

Kevin DeShazoShoe Dog: A Memoir by the Creator or Nike by Phil Knight

I plan to add each and every one of these books to my “on deck list” and I hope that you check them out as well. Below, I’ve given a few more recommendations from my book shelf that you may like.

What I’m ReadingThe Explicit Gospel by Matt Chandler and It Looked Like Forever by Mark Harris

What’s On DeckRich Dad Poor Dad by Robert T. Kiyosaki, Rediscover Catholicism by Matthew Kelly, The Last Boy: Micky Mantle and the End of America’s Childhood  by Jane Leavy, Pistol by Mark Kriegal

What I RecommendResisting Happiness by Mathew Kelly, Toughness by Jay Bilas, One Last Strike by Tony LaRussa, 3 Nights in August by Buzz Bissinger, The Book of Basketball by Bill Simmons, The SouthpawBang The Drum SlowlyA Ticket For Seamstitch all by Mark Harris, Content Rules by Ann Handley and CC Chapman, UnMarketing by Scott Stratten, What To Do When It’s Your Turn by Seth Godin, Jab Jab Jab Right Hook and #AskGaryVee both by Gary Vaynerchuck.

I’d love to hear feedback on the above recommendations and I’d also like to hear some of your favorites. Please email, tweet, or leave comments below with some of your favorite recommendations.

 

Career Advice From 10 Marketing Professionals

If you’ve been following my writing this spring, then you know I have been featuring Q&A sessions with friends, former colleagues, acquaintances and other contacts who I consider both influential and inspirational.

Each of these individuals possesses a skill set that I believe my readers will find extremely valuable. Additionally, they have each made an impact throughout my career path and I wanted to feature them here into perpetuity.

To make things easier for you, I have linked to all 10 posts below. Please check out all the sessions and drop me a line or leave comments to share your thoughts. If you have advice or something you want to add, I want to hear it!

I hope that you are able to learn something from one of these great people.

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PROFESSIONAL DEVELOPMENT Q&A LINKS

Part 1: Chris Yandle  

Part 2: Karen Freberg  

Part 3: Kevin Adema

Part 4: Kristin Seed  

Part 5: Troy Johnson  

Part 6: Lora Wey

Part 7: Mark Hodgkin  

Part 8: Brett Myers  

Part 9: J.W. Cannon

Part 10: Kevin DeShazo 

Tips For Maximizing 360 Video

Visual content is a vital part of any successful marketing strategy today. However, we’re already moving past the days of having only an image accompany every post on social media. Many brands are using animated GIFs or animated infographics, while others are using short videos to promote their content.

Video is no longer “nice” to include in your marketing plan. It’s a crucial marketing tactic and is a powerful way to communicate your brand story, explain why you are different and build relationships with your fans, customers and evangelists.

The most recent statistics prove that video not only works, but works well. In fact, 92% of mobile video consumers share videos with others. Brands can no longer ignore the power of video.

360 video and virtual realty is the latest type of visual content that you can add to your marketing toolbox. The library of 360 video content is growing by the day as more and more platforms like YouTube and Facebook support 360 viewing capability.

This latest innovation can allow brands to produce extremely unique content for their audiences. But, I must caution you, don’t just do 360 video to say you’re doing 360 video. Below I offer some things to consider to make sure your content is unique and compelling for your target audience.

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1) It’s all about your personas – Every piece of content you produce should appeal to and be created for your buyer personas. Not familiar with the term “buyer persona?” Maybe you call it your target audience, or your core audience. Maybe you just refer to them more commonly as “readers” or “fans.” Whatever you call them, they are the representations of your ideal customers based on market research and real data you gather about them. Any good marketer needs to know their personas inside and out and always create content they want. If you dip your toes into the 360 video realm, you have to make sure this is something they want or will watch. You don’t want to produce a 360 video, just say you did. Which brings me to my next point…

2) Always bring value – Don’t ever produce content “just because” or “because everyone else is doing it.” You never know, they may be producing something their personas don’t want or they may also just be trying to keep up with the trends. If you feel you have the data at hand to produce 360 content, then your strategy team must plan to bring value. What types of video will your personas like? What makes it unique? What will set it apart from from your other content or campaigns? What I’ve seen work when it comes to franchises or athletics departments is exclusive content. Taking fans to places they can’t normally go. I’m talking about locker room or facility tours, pregame and postgame access, celebrations, team travel, etc. You can immerse your fans in occurrences like this with 360 video to bring them even closer to the team. For brands, 360 video works for new product unveilings and storytelling pieces. The brands able to leverage 360 at the moment are outdoor adventure brands, automobile makers and movie studios.

3) Think of the end product first – Once your marketing team has used available data to help decide you’re ready for 360 video and has developed a list of content ideas that may work, it is time to work backwards. What do I mean by that? I mean that the story you tell will shape the 360 experience for your personas. You’ll need to think of the ultimate end-user experience and how they will navigate this 360 video. Do you need to control the immersive experience and what the viewer is looking at? Will that further complicate the video? Do you need a guide in the form of a voiceover? Are you changing locations or will there be transitions? How will the viewer know how to navigate? Will you have to add post production to replicate a menu or navigation controls in case the viewer isn’t looking in the right direction? These are all questions that will need to be addressed and planned out prior to scheduling the video production. Trust me, this may seem like a lot of planning, but it will be reflected in the final product. After all, your goal is to produce a quality piece of content that your personas want to consume.

If you’d like some confirmation on how you can use video in various ways to reach your target personas, check out this post. Additionally, if you need some data to present to your team or superiors in your next marketing meeting, check out these stats from HubSpot.

Each of the points above could quite possibly be a blog post on its own. There are so many things to consider when it comes to producing quality video content, let alone the latest in 360 video content. In my opinion, the tips above are the most important to keep in mind in your next marketing meeting. Video content marketing has to be a part of your marketing strategy in 2017 and following the above will ensure your fans love the final product.