Four Important Groups to Follow on Social Media

IMG_0275

I don’t claim to be a Marketing and Social Media expert. In fact, I shudder when people use that word or any form of that word (ninja, guru, etc.) to describe themselves.

It’s not that I’m downplaying my skills or anyone else’s, but I think we all can be continual learners and never stop growing in our chosen field. There are some people more knowledgeable than others on certain topics, but nobody is an expert in my mind when it comes to social. It moves too fast for someone to have all the answers.

Do I have strong options on digital and social? Sure! But, I don’t claim to be an expert. I do love to have ongoing discussions on topics that are important to marketers. I’m always trying to read the latest articles from thought leaders, peers and industry executives to stay relevant. As I stated, things change so rapidly with social, it’s important to have these conversations to stay relevant.

That’s why it has always been important for me to follow four certain groups on social media. It’s critical to follow this diverse group of people and brands because you need to make sure you are keeping up with all the current conversations taking place in the industry.

So, what are these groups you ask? Here are my four group to follow on social media.

Professional Connections
This is a group that I have mentioned before in my my writing. You have your subsets of connections (core, lost and acquaintances) that you should be reaching out to consistently. These “living” lists should evolve, but you should make sure that you are connected with these folks on social media so you always have a touch point.

You may find that communicating or keeping in touch on social media is the easiest way to foster certain relationships. During these last few months, I have made a better effort to follow and connect with all levels of my “living” connections list. Keeping consistent conversations on social will allow you to learn about new opportunities (seminars, job openings, etc.) and keep you plugged into the latest news.

You never know where a conversation may lead or how a conversation will help you make your next career connection or advancement. Similarly, by extending your knowledge and expertise, you may help someone else to do the same.

Employers/Potential Employers
This segment is important from a personal branding and messaging standpoint. Following your current employer(s), and your potential employer(s) helps you share and amplify their messages. I’ve also found it incredibly useful to follow the Human Resources accounts for companies that I’d like to work for.

This comes in handy when writing cover letters, answering questions in their online portal and when speaking during an interview. If you can speak the language of your current and potential employers, you’ll have a greater advantage over those that don’t.

IMG_0276

Clients/Competitors
What drives your business to be successful? Other than the hard work of your team, it’s your clients and competitors. Following these groups will keep you focused on their needs and core messages. If you’ve ever worked for a marketing, PR or advertising agency you know that retaining your current book of business is critical.

A good way to make sure their messages are being received (even if you are in charge of their messaging) is to follow them yourself and view their social content against others in the native setting. Another critical part of any business is monitoring your competitors for the same messaging.

Keeping your finger on the pulse of industry messaging will help you to serve your clients better and make sure they’re either keeping pace or leading the race when it comes to their company goals for marketing, advertising and PR.

People You Disagree With
This last segment is a hard one for me and I promise I won’t name any names. But, if you truly want to broaden your social media network and your personal network, you need to follow some dissenting opinions from your own. Now I don’t mean to follow these people if they’re only going to make you mad or you’ll argue with them online. That won’t look good for you or for them.

What has been healthy for me is finding someone who you agree on most things with, but not on all things. Personally, this has brought about provocative and positive discussions that opened my eyes to how other people view certain topics. Even if you never come to an agreement on a certain topic, knowing you can have a serious conversation and remain friends is important.

You will get too insulated and susceptible to group-think if you don’t enter into discussions like this. Trust me here, I’m sure you already know a person or two who fits this description. I urge you to follow them and have discourse on topics that matter to you in order to open your mind to a new way of looking at things.

Following these four segments on social allows me to keep in touch with the current “hot topics” in the industry and foster some great relationships. I can’t tell you how many Twitter, phone, email and LinkedIn conversations I’ve had with people who I consider close friends and colleagues, yet I’ve only met a small portion of them IRL (“In Real Life” for you non-millennial types).

By following a diverse group of contacts from the segments I defined above, I’m confident that you will continue to get value from your social media interactions.

 

Advertisements

Snapchat Is A Toy

I’m taking a slight break from my mindfulness and career development posts to talk about a subject which I hope generates some debate for those in the #sportsbiz, marketing and advertising worlds. I want to talk Snapchat. Specifically, I want to talk Snapchat as a marketing and advertising tool.

Why? Because I’m a long time marketer and communicator whose career has taken place both pre-social media and post-social media. I also think a lot of marketers are still trying to figure out what numbers matter and what platforms make sense for their brands.

But one thing I’ve remained pretty adamant about is that . . . Snapchat is a toy. What do I mean by that? Let me explain.

One of my twitter acquaintances (Thanks Sean!) used that phrase recently and it stuck with me. I’ve always had a hard time articulating why I didn’t think Snap needed to be obsessed over. And this phrase summed it up at a basic level.

The phrase came up again between us recently after my Twitter feed had automated a post from the Hootsuite blog debating Snapchat vs. Instagram. Sean challenged again me with this thought . . . “Who has the analytics?”

I totally agreed with his point. What are you measuring? What goals can be considered measurable? Are those measurables what really matter? How do you get access to that data? Of all the platforms, Snapchat analytics seem the hardest to track down and to measure.

IMG_0267

Millennials and GenXers alike both use Snapchat at a high rate, there is no denying that. The latest figures from May of 2017 show Snapchat has 42 million monthly active users. That’s a pretty big number and one that has marketers and advertisers salivating.

But I still contend that Snapchat is an app used for one-to-one interactions between close friends or a small group of friends. I’m also willing to bet that most of those users don’t want to see ads in an environment set up so intimately.

Because marketers ruin everything, we know there are ads on Snapchat. Surely you’re like me and can obviously tell when you’re viewing a series of stories and a then “story” appears that is ad. The one I see a lot is for “lower my bills” or “15-year vs. 30-year mortgage.” First, that shows I’m old if I’m getting ads served to me about bills and house payments! Second, though creatively filmed, the “stories” are pretty easily detected as ads and I click past them.

This is why I feel if you’re looking for social platforms on which to run advertising or marketing campaigns, Facebook, Instagram and Twitter are still the best place to spend your budget dollars. In my opinion, ads on these sites fit better natively and are much less intrusive.

We need more ads that create better experiences, that are relevant, don’t interrupt and add value. Instagram provides a native experience, integrating links and calls to action via the direct message feature, bio section or through posts on a brand’s page. I continually get questions on how to make Snaps actionable or tie them to concrete business goals via some sort of CTA.

You can also target much better and get better data to measure an ads effectiveness. Facebook, Instagram and Twitter allow you to see real measurables which your team has derermined, or will determine, important. I’m dubious you can get the same from Snapchat currently.

People can say that Instagram and Facebook are copying all of Snapchat’s best features to stay relevant. So what if they are? Those sites have way more active daily and monthly use and people are already familiar with how to navigate those platforms.

That’s another reason why I believe those sites are a better place to spend your ad dollars. I’ve had more than one close friend, family member, fellow marketing professional and agency partner tell me that with Instagram stories being rolled out along with other advertising features, Instagram is becoming a top platform for them to reach their target personas.

IMG_0274

Snapchat is a toy. Is that a bad thing? No. Does that mean that you can’t enjoy it? No, that’s what toys are meant for. But, what I’m trying to say is that Snapchat isn’t the platform for everyone to obsess over if you can spend your ad dollars smarter in other areas.

I have more thoughts on this topic, but I’ll save those for future blogs. However, I wanted to provide you a glimpse of some of my thoughts on one of today’s most pressing marketing and #sportsbiz topics.

Please let me know what else you’d like me to share or discuss. And I know you will have some thoughts for me on this specific topic, so please feel free to comment below, give me a shout on Twitter, or shoot me an email.

 

 

Engage, Engage, Engage…Invite

This article was originally published for Front Office Sports.

If you’re around me long enough you will surely hear me say, “you have to look out for №1.” What I mean by that is if you’re not looking out for your best interests, it’s not guaranteed anyone else will either. You have to be mindful and make sure you’re bettering yourself mentally, emotionally and professionally. By doing these things daily, it will allow you to improve in many areas and help you become the best version of yourself.

Another component of working to better yourself is being selfless and offering help to others when possible. Balance your efforts between looking out for yourself and finding ways to help others. If you don’t pay it forward from time to time, there will be no favors to come back your way.

So, what do I mean by all this? I mean that it is possible and actually quite easy to both look out for yourself and others at the same time. You can do that by using a method I like to call “engage, engage, engage . . . invite.” Engage with your core contacts, lost contacts and acquaintances frequently and consistently. It’s only after you’ve maintained ongoing contact that you should invite them to help you in some way.

IMG_0266

All too often we reach out to folks only when we need something and just “ask, ask, ask.” While it’s OK to ask for things, it’s pretty selfish to do it right out of the gate if you haven’t established a rapport or built solid relationships. It just comes off bad if you immediately go for the ask and make it apparent the connection is all about you.

You need to make sure these connections are beneficial to both sides. That’s why it’s important to engage consistently when you reach out. Reach out to others and ask how they are doing. Ask how their latest campaign turned out or what initiatives they have been coming up. It’s also OK to ask personal questions when you reach out to these contacts. Ask about their family, ask about their hobbies, establish what traits you have in common that aren’t just work related.

Integrate this line of questioning and conversation as the dominant theme in your emails and phone conversations. You will find that many of your connections will grow deep in nature when you take this approach.

Only after you have engaged consistently should you go in for the ask. Get it now? Engage, Engage, Engage . . . Invite.

After you’ve made it clear it’s not all about you, then it’s OK to do the following. Invite them to help you if you need it, whether it’s for an endorsement or otherwise. Invite them to that panel you are hosting. Invite them to meet another connection you’ve made in which you feel they may also like to meet. Invite them to discuss career development with you. Invite them out for drinks. The possibilities can be nearly endless if you follow this method.

You’ll notice a difference right away how things change in your life both personally and professionally when you take this approach. It’s a refreshing and rewarding way to approach relationship building. I can tell you first hand it has changed my life dramatically. I’d love to see it do the same for you!

 

 

3 Easy Ways To Strengthen Your Network

IMG_0263

This article was originally published for Front Office Sports.

Networking and relationship building should be a continual process in your life. This means you should consistently strive to foster your existing connections, build new ones when you can and work to “play the connector” where it is applicable.

I’ve shared some of the following thoughts in the past, but it’s important to reiterate these tips and emphasize their importance. I realize we all have busy weeks with a lot of moving parts. However relationship building and networking should always be a focus.

By elaborating on these processes, I hope to make them less intimidating for you. Here are my three easy ways to strengthen your network.

Consistency In Outreach
First, develop your “core” list of mentors, influencers, or whatever you want to call your most coveted contacts. These are the people who you keep in contact with the most and reach out to when in need of help or guidance.

This can be about 10–15 people. Keep these individuals close and reach out to them often. Ask how they have been and be mindful of what’s going on in their lives too.

Next, identify “lost” connections, or those that you’ve developed a relationship with but over time have lost contact with. Work to keep these people more top of mind and converse about what each of you have going on. This number may fluctuate, but try to identify five of these to begin with.

Finally, make a list of “acquaintances” that have been influential in your career or that you have developed even a small relationship with. This can be an evolving list of 10–15 people as you expand your network. By identifying your core contacts, lost connections and acquaintances, you will have a “living” list that constantly gets updated.

Select a core contact, lost connection and acquaintance to reach out to each week (at least) to make sure you’re always maintaining and growing relationships, while reinforcing the friendships you have.

Play The Connector
If you’re like me, you’ve either received an interview, received a recommendation or maybe landed a job because of a previous connection you’ve established. Something that’s just as fulfilling is repaying those favors and “playing the connector” for other individuals.

Don’t just network for selfish reason, network in order to help your connections out when they need it as well. It is an amazing feeling when you can make an introduction or recommendation and it ends up helping out a close connection or acquaintance.

Networking is a two-way endeavor and playing the connector is immensely fulfilling. If you think playing the connector is daunting, here are a few ways you can get started.

  • Join professional networks associated with your profession and attend meet-ups, mixers, etc.
  • Start a diverse reading list. Come up with the five or six things you like and pick out a book in each topic.
  • Also, read blogs on these topics, follow folks on twitter discussing them or look at local seminars focusing on them.

These are excellent ways to nurture and expand your network and learn about ways to help yourself and others. You’re never too old to stop learning new things and meeting new people.

Give Thanks
This is also not a new topic for FOS, but it can’t be stated enough. It really can’t. Being thankful should be a mindset that is adopted all year long. It is nearly impossible to advance your career without the help and guidance of others.

Everyone who you interact with in your career (both good and bad) has an impact on you whether you realize it or not and for that you should be thankful. Always be thankful for the moments that helped you improve and for those teaching moments when things didn’t go your way.

When it comes to networking specifically, thanks can come in many forms, but for me it usually means a hand-written thank you note. Make this a part of your weekly outreach. Strive to reach out to those tiers of connections mentioned in point number one above with hand-written notes.

I know email is easy and convenient, but the extra time and effort it takes to write a note won’t go unnoticed. It may even prompt someone else to take up this extra-special step of gratitude!

By following the simple tips above, I have gained many valuable friendships and relationships, which have been critical to me both professionally and personally.
Every interaction you have while networking is a way to showcase yourself and your skills. Take advantage of all of these occasions and encounters to learn new things and expand your horizons.

You’ll be amazed at what will come your way and happen in your career when you are consistent in your outreach and work to improve the lives of others just as much as you seek to improve your own.

 

 

5 Ways To Work Efficiently From Home

IMG_0245

This article was originally published by Front Office Sports. 

Working from home is much more common today than it once was. It’s a luxury that companies realize can make their team’s work more productive. But, how can you make sure you remain on task and don’t allow you to become your own worst enemy? Routines!

I’ve written previously that “Routines Are Good” and I still believe that. Even if your daily routine includes just one thing that you enjoy . . . Do that one thing! Then do it tomorrow. And the next day. And the next. If you do that one thing that makes you feel good, you will be on your way to routine that keeps you at peace.

You may think one thing can’t possibly be enough to consider it “a routine,” but you’d be wrong. You will be amazed once you’ve accomplished your one thing, you will feel like you’ve accomplished something big. Your day will feel complete; you will feel fulfilled!

Then, you begin to stack those “one thing” accomplishments on top of one another, and before you know it, your outlook on your circumstances is better. You’ll soon have achieved a month’s worth of “one thing” accomplishments, and your attitude will have improved.

I have taken this approach as a remote worker in my career. Below, I’ve compiled a few work-at-home tips and tricks from my time spent as a remote worker which hopefully can help you develop a routine that will keep you productive!

1) Have a Plan – In my last post for FOS, I wrote about planning and making your Mondays productive. I learned many of those mindfulness and productivity tips from my time working at home. It’s important to plan your day much as you would if you were at an office. While you will begin to find that you get tasks accomplished faster at home than at work, this structure and planning will keep you focused and productive.

2) Start Early – I’ll be the first to admit, I’m not a morning person. But, it’s important to remember when you work from home, you’re not losing time in the car commuting. According to the U.S. Census Bureau, the average American spends 25 minutes commuting both to and from work each day. That’s nearly an hour of your day behind the wheel or on the train. It’s hard to be productive during commuting. With that time now freed up, plan accordingly to get your work day started and finished when others are commuting. Answer emails, get those easy tasks done on your to-do list, etc. I always felt my days were off to a good start when I knew my pending communications could be handled while my coworkers were still on their way to the office.

3) Have a Door – I can’t stress this one enough. Having a door for your home office or work space is a must! It will become increasingly difficult to follow your plan and stay on task if you face interruptions from your family or roommates. When working at home, you’ll begin finding that conference calls will be a large part of your weekly routine. There’s nothing more annoying than being that person on a conference call who has the noisy dog in the background or other interruptions that can derail the call. When planning your home office workspace, be sure it has a door for privacy.

4) Get Away From Your Desk – Out of the five tips I’m providing here, this may be the most important. You may begin to feel trapped and isolated if you’re working your plan each day and not stepping our of your home office or leaving the house. Getting away from your desk can involve a variety of things such as a workout on your lunch break, working from Starbucks or Panera on occasion and especially eating your lunch away from your desk. Sixty-two percent of professionals typically dine “al desko” which leads to messy desks, sticky keyboards, etc. As you know, I’m a big proponent of meal planning so you’ll stick to your healthy eating goals. A helpful way to make sure your plans come to fruition while working at home is eating these meals away from your desk. Eat at your kitchen island or family dinner table. Even if you eat on a TV tray in your living room, do it somewhere other than your home office.

5) Pick a Definitive Ending Time – While working from home I found it really easy to let work life and tasks bleed into my personal life and family time. I had to use discipline to develop habits to ensure that I was fully present when my family or friends needed me. Boundaries are important, and this applies to both halves of the equation. When you are setting up your weekly routine, also schedule in a definitive “quitting time” for each day and then communicate those times to the important people in your life. If you set clear expectations for yourself and your family, your work will be more productive, making you more fully present for personal commitments.

My routines and plans are a major stabilizing force for me at this stage in my life. When you can plan your work week and commitments ahead of time, it takes much of the pressure off of your circumstances.

What tips do you have for being productive while working from home? Share with us in the comments, tweet us or drop us a line. We want to hear your feedback!