This post is the second in a series of Q&A sessions with friends, former colleagues, acquaintances and other contacts who I consider both influential and inspirational. Each of these individuals possesses a skillset that I believe you will find valuable. They have each made an impact throughout my career path and I wanted to feature them in this series.
Name: Karen Freberg (@kfreberg)
Profession: Assistant Professor in Strategic Communications
Degree: Ph.D from the University of Tennessee (Communications), M.A from University of Southern California (Strategic Public Relations), and B.S from University of Florida (Public Relations).
If I remember correctly, I started following Karen on Twitter within the last year. In fact, I believe I discovered her via my first Q&A subject Chris Yandle. Social media is a funny thing, you can really feel like you get to know someone based on their Twitter, Instagram or Snapchat content. You can also get introduced some very cool people whom you might not have otherwise got to know.
Through Twitter I learned early that Karen is not only a passionate instructor of all things social media, she’s a practitioner as well. There are so many speakers, instructors and others out there who discuss social and its best practices and it becomes obvious they’re not practicing what they preach. Karen however is active on social, especially on Twitter and Snapchat and she was an obvious choice to feature on my blog. I hope you enjoy the following tidbits and advice from Karen Freberg.
1) How does your current profession align with the degree you graduated with? If you have held other jobs, how closely have they been aligned?
I’d have to say my current role is very closely aligned. I always knew I wanted to go into teaching, but I didn’t know in what until I discovered PR during my first year at the University of Florida. I was a pre-med major (didn’t last long) before switching to psychology. However, thanks to my athletic academic advisor at the time, she saw what I was doing in promoting myself as a student-athlete online (websites, newsletters, etc) and suggested PR. Took my first class and the rest is history!
2) What did you ‘plan to do’ after college and how close is that to what you’re doing at this point in your career? Were there any deviations along the way and did they help/hurt your path to your current job?
Pretty close! I have always been a fan of technology, so teaching courses in strategic communications and social media really make sense to me. It’s been a fun journey and one that makes me very happy. It’s a combination of research, teaching, mentorship, and practicing what I am preaching in class with consulting and speaking engagements.
3)What’s your best piece of advice for today’s entry-level candidates?
Learning does not end after school. You are going to have to work hard, continue educating yourself, and networking within and outside of your chosen field. This is a field that is constantly changing, so you need to work hard to keep up.
4) What do like the most about your profession?
The fact that it is constantly changing and evolving. I get bored REALLY easily and if I was doing the same thing every day – that wouldn’t work. I love learning and exploring new ways of solving problems, identifying opportunities, and helping others.
5) What is the biggest challenge you face in your profession?
I’d say time management. We all have time, but we decide to spend it on certain things. It’s our most precious currency and we have to make the most of it. Some people do, but a lot of people don’t.
6) Has your industry changed during your time as a professional?
YEP! I remember when I was working and doing my internships, MySpace was the place to be. However, I try to actively take on projects and consult so I am able to stay in touch with the profession still as an educator. Plus, my research is very much on the applied side, so that also helps.
7) Why do people leave your field or company? Do you agree with why they leave?
I have had a few friends leave academia to go into practice, and I think it all comes down to what their overall goals are personally. Each case was different – but life is a journey and I have always supported my friends in their decisions. Thanks to social media, we all are able to stay in touch!
8) Are you considering leaving your current field or company?
NOPE. Never has crossed my mind. Love what I do!
9) What is your favorite social media platform?
This is a hard one!! I’d have to say Twitter for networking and being able to connect my students with professionals. It’s been my go to platform for my classes for years. I’d have to say I am also a fan of Snapchat and Instagram (especially Instagram Stories) is slowly growing on me.
10) What was the last book you read? The last TED talk or other e-learning content you consumed?
I read Mark Schaefer’s latest book “Known” and it was pretty good. I am an avid reader of online content and the last piece I read was an article about why people were leaving Snapchat to go over to Instagram. Fascinating!
11) Where do you receive your news and information?
I’d have to say a variety of places. I spend about 15 minutes at the beginning of the day to catch up with what is happening in the field, society and world. I have a list of industry, local, national, and international resources I check on a regular basis. This is my morning routine always with a cup of coffee in hand.
12) What are your hobbies? Do you wish you had more time to pick up a hobby?
Love working out and cooking. I am currently training for my second mini marathon (did my first one last year to celebrate my 10 year anniversary of my retirement from track and field!) I also love photography and traveling. I have a few trips planned out for this spring as well as summer (including going to the Cannes Lions Festival) for work, which I am excited about. Exploring new places, cultures, and environments helps spark my creativity and appreciation of the wonderful world we live in.