The Importance of Creating Consistent Social Media Profiles

IMG_1309You find yourself on the job hunt and you think, “Well I’ve updated my resume so I’m all set.”

WRONG!

Whether you want to admit it or not, your social media (Facebook, LinkedIn, Twitter, Instagram, etc.) profiles are just as important to update as you look to land that new job.

A recent study indicates that nearly 40% of HR managers and hiring professionals look at potential candidates’ social media profiles while screening for new employees.

This means your “branding” needs to be consistent and also responsible, on all of your public platforms. I actually can’t believe I just used the word “branding” in regards to referring to a human! Even as a Public Relations and Marketing professional, I hate that we’ve been convinced we have to have a “brand.” Our branding should come naturally . . . It should be what we always do!

I do want to stress that although the term “brand” associated with a human sometimes irks me, responsible thoughts, actions and social media use are important and do carry a lot of weight. Think about it; if companies for which you are applying for jobs have vision, mission, and core values statements . . . Shouldn’t you?

Ask yourself:
What are my work processes?
How do I define success?
How do I manage a team?
How do I run a meeting?

IMG_1312(1)

Consider these things — write them down, study them, edit them and make them into a personal branding document. This document will go a long way toward defining the work version of you! Your working “brand” will begin to emerge and you can stick to these values moving forward. Have these values at the ready and curate them on your social media channels.

Full disclosure, I‘m working on my branding document right now after hearing this idea from a friend. (Thanks Brett!)

However, I want to reiterate the importance of responsible social media use and expand on some best practices related updating your social media profiles. Assuming that you did in fact tackle the resume updates first, next make sure that same information is also updated and consistent on other sites.

Think of the list below as a “quick hit” guide to making some simple updates. I could go on at length about the importance of each site, but for now, consider these easy updates when you begin to modify your social profiles.

LinkedIn
LinkedIn has a helpful “tracking tool” that shows you how robust your profile is, as well as gives you tips on how to have a complete profile. That said, remember these hints when updating your profile:

1) Use an updated/current headshot
2) Post your resume as an image to your file
3) Make sure your job title or description is accurate and up to date
4) Make sure your blog link is prominent
5) Also post your blogs as LinkedIn posts

Blog
1) Think of your blog like “home base”
2) Have the same or similar visual look and feel on your blog as on your other site’s cover images
3) Links back to your blog need to be prominent on your other profiles’ “about” or “bio” sections
4) Links to your other social sites need to be easily found on your blog
5) Plug your other social profiles into your blog posts

Facebook/Twitter/Instagram
While each of these platforms are unique to what service they provide, they are grouped together here because in essence, these quick tricks can be applied across the board for consistency.

1) Have your cover photo and profile photo be the same or similar to your blog images
2) Make sure that your blog link is in your “about” section
3) Review your privacy settings to make sure you are aware of the content you want visible
4) Review your friends and followers list to make sure you are connected to people you deem appropriate
5) Post your blog entries often and include links to the blog with compelling images

In life, as well as on social media, treat people well and with respect. Post responsibly and consider your thoughts and actions online also have consequences just as if you were saying them aloud in public! These ideas should be your golden rules and also should become the “brand” that you aspire to have . . . A personal brand that reflects intelligence, honesty, responsibility, and compassion.

Need further assistance with implementing these concepts? Contact me here.  

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