Progress Not Perfection

Here were are. The Madness of March has begun. We’re nearly at the quarter pole of 2018. You’re probably already asking, “Where has the time gone?” Just yesterday you seemed to be gearing up for the holidays and now it’s just about baseball season.

How are those 2018 resolutions coming? Hopefully, you’re like me and you’re on track with the goals you have set for yourself. What, you weren’t expecting me to say that? Did you think this would be another post about failed resolutions and how tough life is? Not here. Not today. I’m serious. I’m more committed to evolving and achieving my short-term goals in 2018 than I ever have been in my life. It’s all about focusing on progress not perfection.

It really is that simple. It’s not just a phrase, but a mindset to keep you focused and in a positive frame of mind. In order to help you achieve your goals and realize it is not too late to set some for yourself, I want to share with you my goal-setting process. Along the way I will reveal a few of my 2018 goals in hopes you will keep me accountable. Finally, I will show some ways for you to set realistic goals and begin to achieve them. My hope is you’ll realize it isn’t too late to begin your 2018 progress and make the most of what else 2018 has to offer.


Goal Setting
Goal setting. It’s never been a strong trait of mine. Sure I’ve had goals and dreams. Things I want to do or accomplish, but rarely have I ever written them down. Rarely have I ever truly held myself accountable. Rarely were there repercussions or consequences if I failed to meet them. Partly because they were flimsy goals and partly because I never really took it seriously. I wasn’t very intentional with my actions. This all changed the day I lost my job in 2015.

Since that time, I have had to take a long look in the mirror and completely change the approach to how I live my life and attack tasks. So how did I do this? Well, it didn’t happen overnight. I began to read more books on leadership, entrepreneurship and personal development. I got re-married during this time and my wife is quite possibly the most mindful person on the planet. Her guidance and influence have completely re-shaped my thinking and I must give credit to her for this process.

So what is this transformative process? We like to call it the “Resolve to Evolve” plan. Check out the link and look at the simple to use template to help you brainstorm, create and carry out your goals for the upcoming year. It’s that easy! The action plan only requires you to identify 3 steps leading up to the goal, along with a 6 month review.  Your goals should be SMART.  SMART goals are Specific, Measurable, Attainable, Realistic, and Timely.

2018 Goals
My goals for 2018 focus on five categories: health, career, relationships, financial and spiritual/learning. I chose these categories because these are five focus areas that tie into my core values and beliefs. The easiest way to live an intentional life, one that has true purpose, is to align your actions with your core values and beliefs.

Once you have your core values in alignment with your categories, it’s time to get specific with your goals. For me, each category then has three specific goals tied to the category. This then gives me 15 highly actionable areas to focus on this year.

Without going into tremendous detail, below are my top line goals for each category in 2018:

Goal: Complete 80 workouts by 8/31
Why? Make a health and wellness a priority. Workouts need to be the norm and not the exception.

Goal: Obtain more digital marketing certifications
Why? Always need to learn and remain personally marketable.

Goal: Send one hand-written note per month
Why? Taking the extra time to write a note makes me feel good. This act nurtures relationships and can also be nice surprise for the recipient.

Goal: Pay off my last credit card
Why? Financial freedom is important to living a fulfilling life. There is no such thing as “good” debt.

Goal: Read eight books
Why? Reading books keeps me away from devices. You can never stop leaning and I grow and learn by reading.

Always make sure when writing down your goals to set realistic deadlines, work in a 6-month review or check-in dates to track your progress and have a “why” behind each goal. If you’re not aligning your why to these goals, you’ll lose focus on their importance and more than likely fail to meet them. Without these steps, your goals will lack direction.  And without direction, you may end up at an unknown, and unwanted destination.


Progress Not Perfection
This statement has resonated with me more than just about any mantra I’ve picked up in the last few years. All too often we focus on the end goal. Any impediment to that goal which slows us down, usually leads to discouragement and may possibly lead to quitting. You must celebrate your small gains and wins along the way. You’re never going to achieve your goals overnight, so you must remain hopeful and focus on progress not perfection.

For my “80 workouts by 8/31” goal, I know that I need to hit the gym 3-4 times a week to meet this challenge. I didn’t set an unrealistic goal of going every day of the week. With my schedule and my commute, that would burn me out really quickly. I also know that some weeks, it may just be one visit. While others I may go 4-5 times. Knowing that life will get in the way, but setting a realistic mark, has allowed me to focus on the progress I make.

The reality is, we’re imperfect people striving for perfection, and we have to learn to celebrate our progress. Perfection isn’t possible. But, a constant effort and a constant celebrating of our progress is possible. The more we celebrate our progress, the more progress we’re likely to make. And the psychological encouragement that comes from knowing that we are actually making progress is incredibly powerful.

I consistently strive to become the-best-version-of-myself. But being intentional in our goal setting and aligning our actions with our core values and beliefs, we can accomplish becoming a-better-version-of-yourself every day. Progress, not perfection. How do I celebrate progress? I share it with writings like this and I look to help other better themselves through goal setting.

How do you celebrate progress?


Using Twitter to Advance Your Career

Twitter wasn’t always my favorite social media platform. In fact, if you ask my former colleagues that remain with Conference USA, they may remember how hesitant I was to sign up for the platform and begin to leverage it with the league. I’ll remind you that this was around 2008-09 when people were sending just under 300,000 tweets per day. It was mostly a conversation platform and because I wasn’t familiar with the interface, I didn’t “get it.” However, it didn’t take long for me to come around on its usefulness. I soon saw its business value and I’ve been fairly addicted to Twitter ever since.

As most people know, worldwide Twitter usage spikes during prominent events, specifically sporting events, with the World Cup and Super Bowl setting usage records each time an event is held. It can be a communal platform that offers near real-time conversations. Despite these items, Twitter still isn’t as popular universally as some would think, especially among 18-29 year olds. This demographic makes up about 36% of all Twitter users. Compare that to Instagram, where 32% of all internet users are using the platform and a whopping 59% of Instagram users are between the ages of 18-29.

During my time as an Auburn University adjunct instructor this past fall, students expressed an interest in learning more about Twitter. In the class of 20 public relations students, many felt they weren’t fully aware of how they could leverage the platform as they prepared to enter the “real world.” Most admitted they could see the value, but weren’t sure how to devote the proper time to it.

Most people use social media tools in many ways for many reasons and thus there is no “secret sauce” for how to get the most out of Twitter. However during my active usage, I have found many ways to take advantage of the platform during my career. Below is a modified version of my presentation to the class at Auburn. I hope you can take away the following key points and make the most of all Twitter has to offer in order to advance your career.

Growing Your Network
It may seem cliché, but in order to further your career you must network, network, NETWORK. Twitter is such a natural way to connect with people because over time you learn more about people’s personal and professional interests. To take that further, you can choose when you want to engage in a conversation and even jump into interesting conversations between other people without it being awkward or inappropriate.

There are many great people in my network who I’ve met via Twitter and still mainly interact with them on the platform. I’d argue that these relationships are as “real” as some I’ve had with people I interact with interpersonally each day. Many of the people I spent time interacting with during my recent job search were Twitter connections. Some offered advice while others offered people to contact and organizations to consider in my job search.

Keeping Tabs on Things That Interest You
The students really liked hearing that they could make Twitter whatever they wanted it to be. By that I meant you can follow those people, brands or whoever it may be that interests you. It can then serve as a de-facto news aggregate or personal RSS feed. For me personally, I follow many national sports writers, beat writers covering my favorite sports teams, #smsports professionals, marketing professionals, thought leaders, entrepreneurs and more.

Whatever field of work you’re in, I’m willing to bet that there is an awesome community of like-minded individuals from it on Twitter. Whether you want to connect with young professionals or journalists and PR professionals, Twitter is the perfect tool for keeping your pulse on what’s going on.







Twitter Chats
My final item is more of a mini listicle. Another great way to expand your network on Twitter and use it to advance your career is to follow Twitter chats. While chats typically take place once a week or month, by participating you are able to find individuals to follow and engage with over time. Here are a few chats to get you started:

  • #U30Pro: Focuses on issues and trends surrounding young professionals. Hosted by @u30pro. (Thursdays at 8pm ET)
  • #Jobhuntchat: Focuses on advice, issues and items for those looking for jobs. Hosted by HR professionals with @JobHuntChat. (Mondays at 9pm ET)
  • #ypsportschat: Focuses on current events impacting young athletics PR professionals. Host by @ypsportschat. (Tuesdays at 9pm ET)
  • #internpro: Focuses on young professionals and connects them to mentors and offers career advice. Hosted by @youtern. (Mondays at 8pm ET)
  • #raganchat: Focuses on issue and trends for PR professionals. Hosted by @ragancomms. (Tuesdays at 3pm ET)
  • #simplychat: Focuses on social media trends to help you connect, create and convert. Hosted by @simplymeasured. (Thursdays at 2pm ET)
  • #hootchat: Focuses on social media trending topics for social media and marketing professionals. Hosted by @hootsuite. (Thursdays at 3pm ET)
  • #omcchat: Focuses on advice, issues and items for those looking for jobs. Hosted by HR professionals with @OmChat. (Fridays 12pm ET)
  • #journchat: Conversation between journalists, bloggers and public relations folks. (Mondays at 8pm EST)
  • #sproutchat: Focuses on digital marketing trends to help you grow your business. Hosted by @sproutsocial. (Wednesdays 3pm ET)








Twitter can be many things for many people. If you consider the above tips, is can be a social media platform that helps you advance your career. Always remember, you are the brand on Twitter. Therefore, the way you package yourself and interact can determine how it helps you in your career. You’ve got to portray and package yourself as someone that knows your values and what you want to achieve.

If you stick to your core objectives and branding, Twitter can be a valuable resource to help you advance your career. In the end, it’s up to you to decide whether you want to just have fun on social media or use its full potential to help you advance your career in ways you never thought possible.

8 Lessons I’ve Learned (So Far) As A College Professor

Just call me Tod. I’m serious. I’m a public relations and marketing professional, I’m not a professor. So, I’m not Professor Tod or Professor Meisner. I don’t have or want my doctorate, so I’m not Dr. Meisner. I’m also not Mr. Meisner. That’s reserved for my father, a high school teacher and coach for 35-plus years in Raymond, IL. I can’t live up to that name and won’t try. So yes, please just call me Tod. It’s perfectly OK and I’ve answered to it my whole life.

Now that I have that details of the way, I’d like to share some of the biggest lessons I’ve learned (so far) as a college professor. To rewind, last summer I was approached about teaching a section of “Style and Design in Public Relations Messages” at Auburn University. I had known Terri Knight, Lecturer and Interim Associate Director of Public Relations for Auburn’s School of Communication & Journalism, for a few years and she knew I was interested in being an adjunct if the timing was right.

The timing was right at the end of the spring semester last year when she knew she would need a third section for Style and Design in the fall. She pegged me as the perfect practitioner to fill this opening and we set up lunch appointment to make sure we were on the same page.

I knew it would be a lot of work and a big time commitment. But, something in me knew I had to commit to this. Both of my parents were educators and I think deep down I realize that I may have missed my calling to be a teacher. This was my time to see if I was right and also step out of my comfort zone a little bit.

The most rewarding part for me personally from my time at Verge Pipe Media in Auburn was working with our young interns. I still felt young enough (or young enough at heart) that I was relatable, but could still impart on them the things I had learned in my professional career to date. I wanted to be able to do this with more students, and I wanted to have some control over the curriculum I would be teaching. Luckily, Terri had the same ideas in mind as I did and we agreed I would teach the section for the fall semester.

As the 2017 fall semester winds down and I approach the end of my first stint as a teacher, I wanted to share some of my thoughts and experiences. It doesn’t matter if you’re a teacher, coach, or the CMO of your company. These are leadership lessons that can help you be the best version of yourself. Without further delay, here are the lessons I’ve learned (so far) as a college professor.

I Can Do This
Without a doubt, I know that I can teach at the college level now. Whatever self-doubt I may have had before is gone. While I won’t go so far as to say I nailed every lecture along the way, or had all the answers, I know now I can teach at the highest level. If I’m teaching on a topic that I’m both knowledgeable about and have a passion for, I can excel. Plus, I will only get better! I feel like I learned just as much as the students and that’s a good thing.

Teach As You’d Want To Be Taught
This nugget was told to me early and often as I sought out advice from many people on how to succeed. I had to think back about teachers and leaders that I liked (and disliked) and make a list of “do’s and don’ts.” As I’m learning in Kevin DeShazo’s CORE Leadership classes, you must know yourself to lead yourself. Or in this case, know your team to lead your team. I tried to take that approach each class and present the material and use my knowledge in a way that I’d want it presented to me. Along the way, as I learned about the students, I was able to adjust my approach and present to them how they responded the best.

Higher Ed PR Curriculum Needs Updating
From recent interactions in the classroom and during my work for a higher education focused marketing agency, it has become clear there is a massive shortage in Inbound trained job candidates, especially those entering the workforce directly from college. This means we need to change the approach on how to teach marketing and PR in the classroom. I’m not calling for the end of the traditional college experience, but I am calling for the inclusion of at least one Inbound Marketing class for all marketing and PR majors. We should be training our next wave of practitioners how to grow responsible website traffic, write buyer personas, create remarkable content and offers, etc. Even for PR majors! Times are changing and it will serve PR majors well to learn these skills while in college to add to their skillset.

Problem Solving Skills
This is something that took me by surprise as I neared the end of the semester. I sensed a change in students’ moods as they were juggling multiple deadlines and class projects. So I was glad that I had built in some work days for them to concentrate on their website project for the class. I then began to learn that their problem solving skills seemed to be missing on these days. I kid, I kid. I know they possess these skills. But when given the chance to work in class and ask me extra questions, it was apparent they wanted me to “tell them how to do it.” I had a lot of “this used to look like this and now it doesn’t” or “I’m trying to fix this and then I messed up this.” It was a lesson for me in showing them how to work through difficulties. How to write things down as they do them, so when they need repeated, you have a process handy. It was frustrating that their default was to take the easy way out and say “you do it,” but it was a teaching opportunity for me to help reinforce problem solving skills for them.

The Obvious May Not Be Obvious
At times, I found myself getting frustrated when students weren’t performing as I’d anticipated. Then I realized I probably hadn’t communicated the class expectations clearly. I’ve learned I need to spell things out pretty clearly and leave out any ambiguity. In a class where you create a lot of content, I wanted to give the students some creative freedom. But, that’s a double-edged sword because too much freedom for the students sent them into a paralysis where they wanted more direction from me. Lesson learned: Students are bright and capable but require clear expectations.

Set Accountability
Students sometimes claim they are overworked (although the problem is often poor time management on their part). When class is cancelled, they rejoice. In that spirit, students may also look for places to exploit loopholes — like inconsistencies in a syllabus that could allow them to miss class or turn in a paper late without penalty. Those situations are tricky to handle. Two things helped me: setting a firm deadline for everything and outlining the consequences for missing it. Without such specificity, students may decide there are no penalties.

Ask Your Students
When in doubt, just ask your students. About halfway through the semester I decided to take a temperature check and see what they liked and what else they’d like to learn. To my delight, they offered up great lecture topics and also made other excellent suggestions. What a revelation! Why hadn’t I thought of this before? Why not harness their collective brainpower? Naturally, not every last detail of a course can be driven by students. But there are multiple areas in which students can become equal partners in the educational process

Showing Up Is Half The Battle
I’ve written about this one in long form. But, I must reiterate it again. Showing up is half the battle. In life, for work and in higher education. I placed hard and firm deadlines on the students and told them that a lot would be expected of them. They would have to produce a lot and showing up would help. Sound familiar? Probably kind of like every job you’ve ever had. For college professors reading this, if you are able, structure your class as close to a real job as possible. Impart they must show up, get their shit done, get it done well and soon they’ll be rewarded in time.

As I wrap this up, I’d be remiss if I didn’t thank those who helped me during this opening semester. If it wasn’t for Karen Freberg, Chris Yandle, Derrick Docket, my sisters Kelly Klopp and Kristin Seed, the aforementioned DeShazo and Knight and my amazing wife Megan, I’m not sure I could have survived. With their help and encouragement, I was able navigate the semester and bring a fresh perspective to the class that the students seemed to enjoy.

I hope to be asked to contribute to a section of this class again and apply the lessons I’ve learned (so far) as a college professor. I’m a firm believer that one must continue to learn throughout one’s life and career. I say that because life never stops teaching, so you must always keep up. I look forward to teaching the next group of students and the opportunity to learn just as much from them as they do from me.

Be Present: Showing Up Is Half The Battle

This article was originally published by Front Office Sports.

Succeeding in your career is sometimes as easy as being present.

If there is one thing that was reinforced during my time as an adjunct professor this fall for Auburn University, it’s that being present and showing up is half the battle.

I told my students on day one that attendance would not be taken. There would be penalties for missing a certain number of classes, but I wouldn’t call roll every class.
I wanted to expose my students as close to real life as possible. Be present, show up, do your work, do it well and go home.

As I near the end of the semester, it is becoming apparent to those that may have rolled their eyes when I initially told them “showing up is half the battle,” that I was serious. A select few have inched way too close to getting penalized and are finding out that they’re behind on their final projects.

What exactly do I mean when I say “show up and be present?” I’ll paraphrase from the awesome book 5 Gears.

All too often people go through life without truly connecting. This leads to missing out on experiences and relationships that have the power to bring them great joy. By understanding how to be fully present when needed, you can improve your ability to connect with the world around you.

As we approach the end of 2017, students and professionals alike are setting goals for personal and professional success in 2018. I have placed an emphasis on showing up this semester in class. In order to succeed, personally or professionally, showing up and being present must be part of your action plan.

As someone who sets high expectations for success, I let the students know from day one that the course would consist primarily of content production. Students would gain knowledge from lectures and from the content they produced. Ultimately, they would be creating many assignments outside of class.

Assignments ranged from obtaining a variety of inbound and content marketing certificates, to blog writing, to simple graphic design projects. The final project was a WordPress responsive website featuring the content and certifications they produced.

Many of the more dense lectures were covered early in the semester. The Canvas portal was filled with resources to help answer questions outside of class. Students could begin on the website early in the semester and were encouraged not to wait until the last minute.

I say all this to emphasize the importance of being present for classes and taking advantage of the materials provided. This should be enough to pass the class. Be present, show up, listen, ask the right questions, meet the deadlines and you will receive the majority of the points for the class.


I lectured on “real life” instances to help the students understand how what I was saying would be applicable. I tried to lead them the way I wanted to be led when I was their age. I said many times that once they get hired in the “real world” they will be expected to show up and to provide value.

Their chances of succeeding in the ROI-driven world of marketing and public relations today will depend on whether they can bring in money/results for their company and also provide value. I asked questions like:

  • Will you be a return on investment for the company?
  • Are you bringing in numbers?
  • Does your work help attract the right personas?
  • Are you generating leads or sales?
  • Are you generating the right coverage?

It no longer matters if they’re the first one in the office as long as the work is completed on time, the numbers are sufficient and the quality of work is phenomenal. Most jobs in the industry today offer work from home or telecommuting options which allow for greater flexibility.

Be present, show up (whether in the office or not), get your work done, do it well and you’ll be rewarded in time. If you’re doing what you love and are confident in your work, it shouldn’t feel like a battle anyhow.


Young professionals, if you don’t believe me yet, I’ll leave you with this. One of the blogs my students are required to write is a letter to their freshman or younger self. Since my class is full of seniors, my hope was to offer a chance for them to reflect on how they’ve grown in four years.

A popular letter to a younger self floating out there on the interwebs and I’ll use it to drive this home. Here’s an excerpt from 10-time NBA All-Star and 2-time NBA Champion Ray Allen’s recent letter to his 13-yer-old self. Let me know if you notice anything.

Sometimes you’ll be afraid. Sometimes you’ll think you’re out of your league. But you’ll keep showing up every day, putting in the work. You’ll put up more than 26,000 shots in your career. Almost six out of 10 won’t even go in. I told you this game was a sonofabitch. Don’t worry, though. A successful man is built of 1,000 failures. Or in your case, 14,000 misses. You’ll win a championship in Boston.”

Being present and showing up is half the battle. So be present. Keep showing up. Good things will happen. I promise.


My FOS Reflections

This article was originally posted for Front Office Sports.

I’m hoping some of you missed my weekly posts because I know I have missed writing them. When I set out to produce content for Front Office Sports while on the job hunt, I wasn’t sure how the partnership would go or if I would have enough content to bring value to all of you. But, I really wanted an outlet to share my thoughts and feelings. Thankfully, Adam was gracious enough to include me as a contributor for FOS as a way to expand my audience, continue writing and to help others.

Little did I know along the way, not only I would realize the value in what I was offering, but I would also meet, network and collaborate with some really great industry professionals. Initially, in my mind, I anticipated I would find a job rather quickly and FOS would be a blip on my radar while I was unemployed. I can tell you now I am glad things didn’t work out that way.

Before I get too far into this, I want to let everyone know I will provide some takeaways in this post and I’ll try not to get too sappy. But, I’d be remiss if I didn’t reflect back on my experience writing for FOS. Although my impact may have been minimal, I’m glad I’ve been a small part in helping FOS grow into the leading multi-platform publication and industry resource covering the ever-changing landscape of #sportsbiz.

For those that aren’t aware, I recently accepted a role with Aflac at its worldwide headquarters in Columbus, Ga. My fancy title is Digital Marketing and Media Coordinator, and I’ll be a key member on its Digital Marketing team working on lead generation campaigns for its broker and agent segments. As a result, my content production for FOS has slowed considerably. I will no longer have a weekly article, but I hope to contribute from time to time.

Before I go, I wanted to share a few “dos and don’ts” I learned on my job search. As I’ve said repeatedly, I’m no expert on this subject, but I want to share my experiences in hopes it can help just one person endure a job search or stretch of unemployment.

Aflac Logo

Don’t Settle
I’ve used a variation of this phrase in my writings, but don’t ever settle for less than you think you are worth. Choose your words and actions wisely. I hinted at getting a job offer pulled in a previous piece and I want to elaborate on that experience. It was a Friday when I was offered the job and I requested to take the weekend to confirm. When I reached out to the hiring manager, I asked a few more clarifying questions and also countered on title and salary. Looking back, I don’t regret taking that action, but I should have handled it differently. The way the company interpreted my counter is obviously why the offer was pulled and it really stung my confidence. I caution you to ask all the appropriate questions during the interview and offering process. Be mindful of your tone and actions. But, don’t ever settle. If you feel you are worth more than they are offering, don’t be afraid to walk away.

Stay Positive
I must be honest here. I don’t possess some magic elixir or potion that will help you to remain positive during tough times. But, I can tell you that positivity is a choice. YOU ultimately control your attitude each day and how you will react and handle situations. You can’t allow your hardship(s) to get you down. Use your support system, use your writing, use prayer. Heck, use whatever it takes to remain positive. It all begins and ends in your mind. What you give power to in your mind, has power over you, if you allow it.


Find An Outlet
By outlet I mean something to occupy your time that you enjoy. For me it was both writing and working out. When you’re married to a personal trainer, it’s kind of hard to not be dragged to the gym when you have extra time in your day. To my surprise, and to her delight, I really liked and began needing that outlet. She designed programs for me that were just enough work to see results, but not so hard that I’d lose interest. The time also helped me clear my head of any negative thoughts and better align the positive thoughts I had around blogging, connecting and looking for my next opportunity. For you this may be drawing, journaling, swimming, horseback riding, or whatever. If this outlet helps you stay positive, do it.

Network, Network, Network
I honestly believe that I wouldn’t be where I am currently without the help and support of my network. This includes your core connections and acquaintances as well as your lost connections. Leverage all of those people who have impacted your career. Don’t ask much from them either! Call them to catch up, call them to spill your guts, call them to seek their opinions. Don’t immediately ask them for a job or for help. Use them to gain a new perspective on your approach and to seek guidance. During these conversations, opportunities will arise and you’ll eventually get your chance to ask for help. Keeping in touch with this support system and showing thanks and gratitude to these individuals will get you through any tough time that you may face.

I want to leave you with a quote from Matthew Kelly. Kelly is the founder of Dynamic Catholic and his book Resisting Happiness truly changed my life. No matter your denomination, I urge you to read this book and learn about how you can overcome resistance to become the best version of yourself. I used a lot of his principles to help guide me during my job search, and I believe they can help anyone when faced with adversity.

“Life is messy, but nobody can take your hope from you. And if there is one thing that resistance hates, it is hope. So hold onto your hope no matter how messy life gets, and share it with everyone that crosses your path.”

I always remained hopeful and I incorporated FOS as a platform to share it with more people than I ever could have imagined. I can’t thank Adam and Co. enough for this opportunity and I look forward to being able to contribute in the future.
Until then, be hopeful my friends and try to share that hope with everyone that crosses your path.

How Long Will This Take? “Two Weeks…”

In the past, I’ve compared looking for a new job to playing the dating game. You’re ultimately trying to find a new spark and connection that will hopefully lead to commitment. This isn’t an easy process. Whether you are dating different people or going on two job interviews per week, the time and energy spent can be exhausting. Most times you want to have an instant spark so you can move on with your new relationship.

The problem is that nothing moves fast. I’ve told you that part before. You can expect to possibly be on the job hunt around six to eight months. But, I wanted to expand on job hunting a little bit and let you in on a little secret. There’s a secret code phrase used in the HR and job hunt world that is thrown around like candy. At first it will give you hope, but ultimately you will know that it just means more waiting. You better get used to hearing one phrase…“two weeks.”

Two weeks. Doesn’t sound that bad does it? It sounds like a perfectly reasonable time frame and speed at which a big decision such as a hiring should take. It’s just like Tom Hanks in The Money Pit though, and “two weeks” starts to become just a saying, not a reality. Two weeks is about the fastest anyone will move, and many times I’ve learned the phrase can be a place holder so they have something to tell you when you ask about the timeline for a decision.


From the initial contact you have with a potential employer, to scheduling that first interview, to ultimately meeting the hiring manager in person (if you make it that far), you will need to allow at least two weeks. You just have to. You must be aware of that and be prepared to play the long game.

All companies move at different speeds, and more often than not each speed is slower than the last one you encountered. Even if a company appears to be nearing a decision quickly, I can almost guarantee you that just the decision making process alone may take at least two weeks.

You must understand there are many factors at play in a process like this. You also have to remember you’re not always aware of what is happening on the side of the employer or with the hiring manager. The hiring manager may be playing by a set of rules they can’t control that is dictated by internal factors. Maybe something came up personally for one of the people involved and the decision is delayed. This type of information may or may not be relayed to you.

This is why it is important to build a solid relationships with your point of contact at HR. In my experiences, most HR professionals are very helpful and will guide you through the process if you keep in touch with them regularly. Ask questions about the company or position each time, along with the status of the pending decision. Ask them how they are and be conversational. I would pass this advice to anyone. You can never reach out to the HR folks enough while waiting for a decision. It will show your willingness to work for them.


I recently had an experience where I was interviewing in person for the second time. I felt like I had played all of my cards right and this was going to be the engagement that sealed the deal. I was their guy and was about to begin a new working relationship. He assured me that they were moving quickly because they needed to fill this position to begin some new marketing initiatives. When I asked him “how quick” is “quick” he said I’ll be making a decision “this week.”

That interview was on a Wednesday. Even though I knew that was an ambitious timeline and was a bit skeptical, who was I to not take him at his word. Then Friday came and went with no word from HR. I reached out to HR on the following Monday and was assured no decision had been made. I reached out to HR again heading into the weekend and got the same assurance. But now one week had passed.

The next Monday went by with no word. I reached out on Wednesday to HR for an update and still was told they had no update because the hiring manager hadn’t told them of his decision. So now “quick” is at the ever-popular two week mark. It wasn’t until the following week, nearly three weeks later, when I was finally told of the decision. And sadly for me, I wasn’t the one chosen. However, because of my relationship with the HR contact, I didn’t feel like I was being strung along. I trusted her that there were factors beyond her control delaying the decision.


I tell you all this not to scare you or come off as bitter or cynical. I’m telling you this to prepare you for the grind that is the job hunt. You can’t allow the long process to get you down. You must persevere and use the tools I’ve been equipping you with to stay positive. For me that has been utilizing my network of support, praying, eating right, working out and writing for outlets such as this one.

Because I have stayed true to my beliefs and my approach, I know that I am nearing a breakthrough in my search. Even if it has taken a long time to make some gains, I feel like I’m about to leap over the goal line for a touchdown.

If anyone else is tired of constantly hearing “two weeks” and would like to discuss how to stay aggressive on the job hunt, feel free to reach out in the comments, on Twitter or drop me a line. As I’ve stated before, I’m no expert, nor do I have all the answers. But through my writing and experiences, I hope to be able to help someone facing a similar situation. If I can help anyone, in any way, I’d be more than happy!

5 Reasons To Start Blogging Today

You have all these great ideas floating around in your head don’t you? Oftentimes so many of those ideas wake you up during the night, so you jot them down in your phone or on a notepad. Raise your hand if this has happened to you.

How many of you spend your time commenting on stories or having discussions on Twitter? But don’t you wish you had a more long-form outlet to formulate your thoughts?

Well, start a blog! “What a great idea,” you say, right? Followed by “how the heck do I get started?” Or you may say, “nobody will read what I have to say.”

There’s so much information out there on the web and so many opinions being posted each day. How will I stand out? Who will listen to me? How do I even get started? I don’t really even have the time to blog. Blah, blah, blah.

Don’t let all these questions or doubts hold hold you back. I have a good friend who is battling this right now (you know who I’m talking about Brett!) In trying to figure out a way to kick his ass in gear, I decided to write this blog in the hopes it spurs him into action. If along the way I turn on the green light for someone else, well that will be a bonus.

I’ve been blogging for slightly over two years and I didn’t know much about doing it when I began. But I needed an outlet, so I simply set up a WordPress site and off I went. I promise that blogging can be simple and relatively easy. It can also be very rewarding. Below are my five reasons to start blogging today.


Setup is Easy

Choosing where you want to build a blog is the first step you have to take and shouldn’t be a deterrent. I’m going to go out on a limb and assume you’ve heard of WordPress. This is where I host my blog and I suggest that you do as well.

WordPress is one of the biggest platforms in the world with more than 82 million active users. The platform is simple to use with countless plug-ins and add-ons. It offers tons of themes and layouts, plus there’s a massive support forum if you ever get stuck. Your blog will look sleek and functional, it will allow people to interact with you easily and your content can be shared, commented on, and so on.

Medium is also a very popular content platform, as you should know by now if you follow Front Office Sports. Medium allows anyone to publish pretty much anything and it works hard to guarantee that visitors only see good stuff. Medium is built to reward content for its quality and even if you decide to build a blog on WordPress, it’s worth also posting your blogs on Medium to help with exposure.


If you’ve been reading my recent posts, you should by now know the importance of networking. Working to connect with people and learning from their experiences and friendships is vital to your career development. It also is an important factor when blogging.

Blogging about your thoughts and ideas allows you to share these thoughts with others in your network. It helps to strengthen existing bonds and expose you to new opportunities. You should always look to nurture and expand your network and there’s no better way than to do it through blog writing.

As you begin to blog more often and have more discussions with your network, you won’t ever have to worry about running out of topics. There should always be topics and ideas percolating in your head that make for perfect blog content.



Another positive aspect of blogging is very often you need to do extra research on a topic or topics before you begin to write about them. I’ve stressed this before, but continuing to learn throughout your life is a must. You can never let yourself feel like you know it all. Trust me, you don’t.

Reading, researching and learning should be constants as you get older. Exposing yourself to new ideas, stats and ways of thinking will only make you smarter. It can also help you meet new people and expand your network.

Consider joining a book club or exchange. This kills two birds with one stone and allows you to read and meet new people. It will most likely expose you to new ways of thinking and options which at first may be different from yours currently, but will change your perspective and open your eyes to new idea. Then you can apply what you’ve learning into a new series of blog topics.

Share Your Expertise

Blogging is an excellent outlet for sharing your expertise on various topics and getting those swirling thoughts out of your head. Do you often feel like you want to contribute to a topic but don’t have the platform? Do you feel like your comments are getting swallowed up on other platforms?

Starting a blog gives you that place to tell your story and give your side. Don’t worry about if anyone will read it, or if you show up in search or even if someone else has written about the topic 100 times. If it is an outlet for you to write and write about things you feel passionate about, do it. You won’t regret sharing your expertise through your blog.


Writing Is Good

Writing reduces stress. Getting those thoughts out of your head is a good thing. Writing these things down helps to shrink them to a point where they are life-sized and manageable. Writing also is empowering in that way. When we can manage our thoughts, ideas and other items into well-written blog, it can make navigating life much easier.

There is research out there that believes blogging might trigger the release of dopamine in the brain, similar to stimulants generated by activities like running, listening to music or playing video games. Having a platform to express yourself, as well as the ability to connect with other individuals experiencing similar circumstances, is not only therapeutic but allows for an added sense of community and empathy.

Whether it is reducing stress, changing your state of happiness or making you more self-aware, writing ultimately changes your mind. Which in turn can change your life! If nothing else, writing a blog will remind you that no one else is the author of your story. So get off your ass and set up that blog today. Tell the story you were born to tell.

The Job Hunt Is Like Dating

This post was originally posted on Front Office Sports.

As I inch closer to to landing my next full-time job, it’s becoming more apparent every day that I’m playing the field. Yup, just like when you’re looking for the right person to date or settle down with.

Now I don’t claim to be a “player” who was playing the field that much in my personal life, but the parallels are just too striking. In both dating and job-hunting, two strangers come together, seeking to find a spark and commonalities. That rapport will then make both parties want to meet again and eventually be together for a long-term commitment.

Three steps help guide both dating and job-hunting. The first step is researching prospects and trends to find the perfect match. The second is succeeding in building interest and a connection with the other person or company. The third step is agreeing to be together, putting in the effort to fuel a long-term connection.

Sounds so easy right? Well it’s not! Knowing those basics steps will help you navigate your search, but I’m here to pull back the curtain a little further and let you in on my reasons why job-hunting is like dating.


Nothing Moves Fast
Be prepared for a long chase. A long courting period if you will. Both finding the right employer and the right companion should take time. Not only should it take time, it will. Both of my most recent job-hunts have taken close to eight months or more. I went into this one prepared for it to take at least that long, and it has. It was close to six months before I began to get real strong leads and begin to get interviews.

There are a lot of job postings and a lot of clutter to cut through in order to get noticed and get an interview. You must remind yourself consistently that nothing moves fast. You may apply for a job and four months later you hear from HR. All companies move at different paces and each pace is slower than the next. Stay the course and pursue those leads and in time (usually a long time) the right opportunity will present itself as a result of your effort and perseverance.


Nothing Will Be Given To You
You can follow my networking tips all you want, but it’s still up to you in the end. You have to work for what will eventually come your way. Nothing will be given to you. You may hear of the “old boy” network or maybe you’ve experienced someone get something you didn’t think they deserved because of who they knew. Well, I can tell you that a situation like that most likely won’t happen to you.

The vast majority of people have to work for all that is given to them. Never approach the job-hunt like you’re a “shoo-in” or that anything is promised to you. Work hard and put your best self forward. Don’t let that Imposter Syndrome creep in. Have confidence in your abilities, connect with others, own your successes and avoid comparing your situation to anyone else’s.

Pursue All Leads
This is the part where, for me at least, the job-hunt has been the closest to dating. You must get comfortable playing the field and pursuing all the leads that you have. In the last month I’ve had phone interviews, in-person interviews, more in-person interviews and even a job offer for a brief moment (more on this later…). You have to get comfortable in telling each suitor that they’re the one. They don’t need to know that you have a variety of suitors. That is your business. If the timing is right they will be the one. But, the timing has to be right. It’s nice to be wanted and it’s nice to have choices, but sometimes the first choice is the one you take if you have to take care of your family.

That said, don’t be afraid to keep the relationships you built intact, and continue to pursue leads even if you accepted an offer. You have to look out for yourself and what is best for you and your family. Don’t get too romantic about a job or job offer. If another opportunity comes along that can better your life, take it. Trust me, you’ll regret not playing the filed and looking to find the best opportunity out there.

The day will finally come when you’re in the right job, for the right reasons, and your contributions will be balanced by support and the opportunity to grow. Much like my marriage, you will be fully invested and eager to put time and work into the relationship. Now, if only I can find a job as “perfect” as my wife.


Stay Optimistic
This last point may be the most important. I’ve written this many times before, but the best way to further your personal growth is through positivity and proactivity. If you aren’t doing these two things, you will be unprepared to take action when faced with adversity. You must always stay positive and remain optimistic.

YOU ultimately control your attitude each day and how you will react and handle situations. If you allow the grind of dating, I mean job-hunting, get you down then you may tell yourself it’s impossible to find “the one.” You can’t allow the long process to get you down. Use your support system, use your networking, use prayer, use whatever it takes to remain positive.

I know that I am nearing to a breakthrough in my search. Even though it has taken a long time to feel like I am close to the goal line, I have remained positive throughout the entire process. I’ve remained mindful that I’m attacking this challenge the right way. I’ve even managed to stave off Imposter Syndrome when it creeps in.

If anyone reading this wants to connect or discuss how to attack their next job-hunt, feel free to reach out in the comments, on Twitter or drop me a line. I don’t claim to be an expert, or have all the answers. But through my writing and sharing my experiences, I hope that I can help someone facing a similar situation. If I can help anyone through this process in any way, I’d be more than happy.

3 Ways to Overcome Imposter Syndrome


This post was originally published for Front Office Sports.

As I’ve progressed through the ups and downs of my latest job search, I’ve often had certain feelings of doubt or said to myself, “What if people realize that I don’t know as much as they think I do?”

While I have made great strides to be more mindful and self-aware, it’s only natural that doubt can creep in when you’re going on month six without a job offer. I’ve made progress with interviews and, just last week, had four in four days (and somehow managed to survive)! But, the more you sell yourself and your skill set, the more it can feel like you may be selling something that isn’t entirely true.

I approached my wife about these feeling and she mentioned the phrase “Imposter Syndrome,” something she has read about in the past and has also experienced. I had never heard that term before but it makes perfect sense.

Coined in the 1980s, Imposter Syndrome is having the nagging fear of being “found out” as not being as smart or talented or deserving or experiences or (fill-in-the-blank) as people think.

It’s actually a quite common phenomenon and research has found that up to 70% of people have suffered from Imposter Syndrome at some point. Myself included.

It’s a solid bet that outside of super low achievers, narcissists, or someone certifiable, being susceptible to the self-doubt that feeds this syndrome is common. What matters the most, however, is knowing how to deal with and process these thoughts and fears. We can’t let them overwhelm us and prevent us from taking the actions needed to achieve our goals and aspirations.

If you’ve related to anything I’ve described so far, good for you! Imposter Syndrome is very common in high achievers. It shows that you’re not ready to settle for mediocrity. You aim high and are committed to giving your very best and being your best self while striving to attain whatever goals you have set for yourself.

That said, overcoming Imposter Syndrome requires self-awareness. A firm grasp that what you’ve achieved and what you want to achieve are impressive and attainable. You’ve given your best all along the way and that is what matters. You don’t have to be “the best” at anything or have “the best” numbers or achievements to be worthy of the accolades you’ve earned in your career.

Don’t let your fear of being “found out” take hold of you in your career. Consider these three thoughts the next time you let self-doubt creep in.


Own Your Success

Don’t let the fear of being “found out” have you start attributing your successes to external factors (luck, others involved, etc.). Never minimize an accomplishment that you truly had a hand in! Own what you have done and been a part of in your career. Even if it was a collaborative effort, you were still a part of that team. I challenge you to make a list of all that you have accomplished in the last five years. Write it all down and take pride in it. I hope you will see that you deserve the successes you’ve had.

Stop Comparing

Just as I wrote in my FOMO piece, there is nothing that lets doubt creep in faster than comparing yourself to someone else. Author Iyanla Vanzant believes that “comparison is an act of violence against the self.”Comparisons are always biased and rarely helpful. All of those “highlight reels” posted on social media do nothing but reinforce Imposter Syndrome. It leads us to think that everyone else has it easier or is having a better time in their life. The reality is actually many people are struggling just like you with a unique set of challenges. When you realize that, it may also help you to realize you may be more equipped to handle your challenges than them. Stop comparing and start realizing you deserve all that has come your way.

Stay Focused on Your Goals

Imposter Syndrome can sabotage your future success on so many levels. Don’t let it into your consciousness so much that you begin to settle for less or truly believe you are inadequate. Use the tips I’ve been sharing in my blogs to help you be more self-aware and productive. Don’t play it safe or not totally sell yourself in that next job interview. Trust me, they are speaking with you for a reason and you know your accomplishments are legit. Be confident with your delivery and be humble enough to admit that you don’t know it all. Know that you’re speaking with them because you know you can provide value and you want to accomplish your goals as a part of their team.


When I had that run of four interviews last week I’ll be honest, I went in to each one a bit nervous of being “found out.” However, I had the confidence and awareness to realize that if I was myself and could lay my pride and vulnerability on the line, good things would happen if they were supposed to.

It takes courage to put yourself out there and go after big goals. But, don’t let these fears of being “found out” dictate your future choices or prevent you from chasing new opportunities. You’ll truly discover how much you are capable of and how much you can truly accomplish when you know you’re putting forward your best self and are completely confident in your abilities.

Four Ways Social Media Professionals Can be More Effective


This article was originally published by Front Office Sports. 

Social media marketing strategy and planning have come a long way since the “Wild West” days of the early 2000s. Gone are the days of doing social media just to do social media. You can’t say you have a Facebook page, or Instagram and Twitter account and not build a strategy around them.

You may be surprised to find that PR and #smsports pros still struggle with certain aspects of social media. Whether it is trouble showing ROI, lack of support or resources, or frustrations with the ever-changing platforms that exist.

All of these factors play in to a team, company or brand having to constantly re-evaluate their social media strategies and goals.

In a recent dialogue with #smports and #highered pro Chris Yandle, he brought up some great points about some of the hardest elements that PR pros struggle with when it comes to social media.

His quote was perfect . . . “Too many PR people treat social media like a megaphone rather then a conversation.” That is so spot on. Many brands and companies still treat social like a one way conversation. Using the old “spray and pray” method, they just shout their messaging and don’t try to make their content “social” at all.

So, when trying to make sense of how PR pros can get better, Chris listed four elements they need to concentrate on more to be effective. Allow me to elaborate on Yandle’s thoughts and present the four ways social media pros can be more effective on social media.



I’ll say it again, you can’t just do social media to do social media. It’s not a place to just dump press releases and news stories. It’s not a place where you consistently cross link to content from other platforms and not make it unique. Social media has to tie in to your overall goals. It has to help answer the “why” or the “what” behind your goals.

It has to help serve a purpose. What are you trying to accomplish? What are your growth goals? What are your revenue goals? Do you want more fan engagement? What content are fans telling you they want? You have to build a strategy to help achieve these goals with social media. I know for a fact that companies and athletic departments are filled with many talented leaders and thinkers. Get them together and build a comprehensive strategy that ties social media to your business goals.


Once you have a sound social strategy that aligns with your goals, you must develop a plan to execute said strategy. Too many people fall into the trap of figuring out the “why” and “what” behind their social efforts, but then fail to plan accordingly and fall into the same pattern of content. Planning also means you need to consistently evaluate your reporting data and analytics.

You know what they say . . . “The best-laid plans of mice and men often go awry.” You must be diligent in your reporting and evaluate the success of your plans with data. Don’t be afraid to test and learn, but always evaluate what is working with data-based decisions.


Content Curation

I’m sure you’ve heard this term thrown about plenty, but how many PR and #smsports pros actually know what it is or how it is beneficial? Content curation is the process of gathering information relevant to a particular topic or area of interest.

A good PR strategy must include organizing and sharing the best and most relevant content on a specific issue. This is content curation. What are your fans saying about your team or brand? Can it be leveraged to help tell your story? What are the popular subjects being discussed in your subject matter area? How can you position yourself in that space? A good content curation process will definitely help set your social media apart from your competitors.

Being Social

You would think being social on social media is a given. You’d be wrong. I can’t echo Yandle’s thoughts enough, that “too many people treat social media like a megaphone and not a conference call.” There are so many opportunities on social media to interact and delight your fans or targeted personas by listening and responding to them. Be authentic. Tell stories. Ask questions. Listen and respond.

Be sure to track the conversation around specific phrases or words that are important to your company. Then leverage them to discover opportunities on how to better serve your targets and create better content for them. You’ll be impressed at how your platforms will grow in both audience size and engagement when you are truly social and conversational with your content.

We all should have a goal of getting better everyday. Try to something new. Inch closer to those campaign goals. Evaluate your data and see what’s working. Network and meet someone new. Constantly strive for improvement.

All of these things should be considered when you’re working through your social media strategy. By thinking strategically about social, you’ll be able to impress your bosses who may still not “get it.” You will not only be able to show them the plans in place to succeed, but the results they want to see that affect their bottom line. You can’t ask for much more than that can you?